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Salesforce Certified Marketing Cloud Email Specialist Practice Test - Questions Answers, Page 4

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Question 31

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Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.

What contributes to these unsubscribe reasons?

List Unsubscribe header
List Unsubscribe header
Profile Center Unsubscribe
Profile Center Unsubscribe
Universal Unsubscribe
Universal Unsubscribe
Suggested answer: B
asked 23/09/2024
DAVID STAATZ
40 questions

Question 32

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Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.

Which configuration is required to make decisions on this data?

The status data is connected to the contact in an attribute group.

The Update Contact Activity us used to make status updates.
The Update Contact Activity us used to make status updates.
The Update Contact Activity Is used to make status updates.
The Update Contact Activity Is used to make status updates.
Most voted
(1)
Most voted
The entry sources data extension has a primary key and subscriber key.
The entry sources data extension has a primary key and subscriber key.
Suggested answer: A
asked 23/09/2024
Karol Ligęza
28 questions

Question 33

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A marketer needs a quick count of record in a data extension with ‘Djibouti’ as they value for Country.

What should they use to determine the number of matching records in the least amount of steps?

Filtered data extension
Filtered data extension
SQL Query
SQL Query
Data Filter
Data Filter
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(1)
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Suggested answer: A
asked 23/09/2024
Guilherme Silva
27 questions

Question 34

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The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.

Which tool should be used?

A/B Testing
A/B Testing
Path Optimizer
Path Optimizer
Einstain Engagement Activities
Einstain Engagement Activities
Suggested answer: B
asked 23/09/2024
Abdelilah BAKIR
27 questions

Question 35

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Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than 2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty member information in a single data extension.

What is he optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

Use Filter Contacts criteria in the journey entry source.
Use Filter Contacts criteria in the journey entry source.
Use a Decision Split activity on the journey canvas.
Use a Decision Split activity on the journey canvas.
Use Automation Studio to query a population into a data extension.
Use Automation Studio to query a population into a data extension.
Suggested answer: C
asked 23/09/2024
Swen Evers
39 questions

Question 36

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Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.

Which feature should be used to accommodate this setup?

Triggered Automation
Triggered Automation
Scheduled Automation
Scheduled Automation
Wait Activity
Wait Activity
Suggested answer: A
asked 23/09/2024
John Gevers
26 questions

Question 37

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Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.

What should NTO do to simplify the journey?

Use the Update Contact a:
Use the Update Contact a:
A Utilize exit criteria for the journey.
A Utilize exit criteria for the journey.
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Ensure the Contact entry mode is No re-entry
Ensure the Contact entry mode is No re-entry
Suggested answer: C
asked 23/09/2024
Ayo dickson
50 questions

Question 38

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Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.

What should NTO do to simplify the journey?

Use the Update Contact a:
Use the Update Contact a:
A Utilize exit criteria for the journey.
A Utilize exit criteria for the journey.
Ensure the Contact entry mode is No re-entry
Ensure the Contact entry mode is No re-entry
Suggested answer: C
asked 23/09/2024
Chris Ngobili
39 questions

Question 39

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Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.

Which object should be used?

Publication List
Publication List
Suppression Lists
Suppression Lists
Exclusion Lists
Exclusion Lists
Suggested answer: A
asked 23/09/2024
Talal Elemam
51 questions

Question 40

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Northern Trail Outfitters (NTO) needs a quick listing of all email sends from the past calendar year across all business units. It should include basic metrics for each send.

Which out-of-the-box report provides what NTO needs?

Account Send Summary
Account Send Summary
Most voted
(1)
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Email Performance Over Time
Email Performance Over Time
Email 5ends by User
Email 5ends by User
Suggested answer: B
asked 23/09/2024
Rodrigo Serrano dos Santos
38 questions
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Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey. Which configuration is required to make decisions on this data? The status data is connected to the contact in an attribute group.
Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account. What contributes to these unsubscribe reasons?
A marketer wants to store all the attributes for a triggered send within a data extension. Which configuration is required when creating the data extension for this triggered send information?
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