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Salesforce Certified Marketing Cloud Email Specialist Practice Test - Questions Answers, Page 6

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Question 51

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Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.

Which configuration ensure these subscribers do NOT receive these emails?

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Question 52

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Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company’s website. The process does not have access to SFTP.

How should the automation be configured to run?

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Question 53

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Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.

What should the NTO marketing team include in the email design to encourage a high response rate?

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Question 54

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Northern Trail Outfitters’ analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.

Which Marketing Cloud function should be used to get this data automatically on a daily basis?

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Question 55

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Northern Trail outfitters wants information on the email performance of an abandoned cart journey.

Which Journey Builder resources provides data on all versions of a specific journey’s cross-channel performance data?

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Question 56

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Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.

Which out-of-the-box report should IMTO use to get this information to refine to its sending methods?

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Question 57

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Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.

What should be used to best achieve this in real time?

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Question 58

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The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails.

What should the marketer do to prevent this problem?

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Question 59

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Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers.

Which settings should be enabled to allow a SQL Query Activity to update the data extension?

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Question 60

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Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to

increase click rates in its holidays promotional email.

Which feature should NTO use?

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