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Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.

Which configuration ensure these subscribers do NOT receive these emails?

A.
Add an Auto-Suppression list to the default sender profile.
A.
Add an Auto-Suppression list to the default sender profile.
Answers
B.
Configure Auto-Suppression list for the Commercial classification.
B.
Configure Auto-Suppression list for the Commercial classification.
Answers
C.
Add subscribers to the Account opt-out list.
C.
Add subscribers to the Account opt-out list.
Answers
Suggested answer: B

Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company’s website. The process does not have access to SFTP.

How should the automation be configured to run?

A.
Schedule the automation to run hourly.
A.
Schedule the automation to run hourly.
Answers
B.
Trigger the automation via API.
B.
Trigger the automation via API.
Answers
C.
Use a File Drop starting source.
C.
Use a File Drop starting source.
Answers
Suggested answer: B

Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.

What should the NTO marketing team include in the email design to encourage a high response rate?

A.
An Interactive Email Form that links to a confirmation page
A.
An Interactive Email Form that links to a confirmation page
Answers
B.
A Salesforce Survey block called in by an AMPscript function
B.
A Salesforce Survey block called in by an AMPscript function
Answers
C.
A all-to-action button that links to the feedback form
C.
A all-to-action button that links to the feedback form
Answers
Suggested answer: A

Northern Trail Outfitters’ analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.

Which Marketing Cloud function should be used to get this data automatically on a daily basis?

A.
Google Analytics Integration
A.
Google Analytics Integration
Answers
B.
Tracking Extracts
B.
Tracking Extracts
Answers
C.
Report Snapshots
C.
Report Snapshots
Answers
Suggested answer: A

Northern Trail outfitters wants information on the email performance of an abandoned cart journey.

Which Journey Builder resources provides data on all versions of a specific journey’s cross-channel performance data?

A.
Email Analytics Tile
A.
Email Analytics Tile
Answers
B.
Journey History
B.
Journey History
Answers
C.
Analytics Dashboard
C.
Analytics Dashboard
Answers
Suggested answer: C

Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.

Which out-of-the-box report should IMTO use to get this information to refine to its sending methods?

A.
Recent Email Send Summary
A.
Recent Email Send Summary
Answers
B.
Email Performance by Domain
B.
Email Performance by Domain
Answers
C.
Email Sends by User
C.
Email Sends by User
Answers
Suggested answer: B

Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.

What should be used to best achieve this in real time?

A.
SQL Query activities
A.
SQL Query activities
Answers
B.
File Drop Automations
B.
File Drop Automations
Answers
C.
APIs
C.
APIs
Answers
Suggested answer: C

The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails.

What should the marketer do to prevent this problem?

A.
Use Delayed Delivery
A.
Use Delayed Delivery
Answers
B.
Segment email sends by domain.
B.
Segment email sends by domain.
Answers
C.
Configure Send Throttling.
C.
Configure Send Throttling.
Answers
Suggested answer: C

Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers.

Which settings should be enabled to allow a SQL Query Activity to update the data extension?

A.
Is Sendable
A.
Is Sendable
Answers
B.
Nullable
B.
Nullable
Answers
C.
Primary Key
C.
Primary Key
Answers
Suggested answer: C

Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to

increase click rates in its holidays promotional email.

Which feature should NTO use?

A.
Enhanced Dynamic Content
A.
Enhanced Dynamic Content
Answers
B.
Einstein Content Selection
B.
Einstein Content Selection
Answers
C.
Einstein Coy Insights
C.
Einstein Coy Insights
Answers
Suggested answer: B
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