Salesforce Certified Marketing Cloud Email Specialist Practice Test - Questions Answers, Page 8
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Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?
Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level. NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?
A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
An insurance company has launched a new campaign to target Individuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?
Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?
A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?
A healthcare company imports its patient portal registrations at the parent level business unit (BU).
The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?
Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?
A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?
A marketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source for a journey.
Which tool should help create this table?
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