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Salesforce Certified Marketing Cloud Email Specialist Practice Test - Questions Answers, Page 7

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A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.

What should be configured to ensure compliance with this request?

A.
Exclusion Script
A.
Exclusion Script
Answers
B.
DoNotTrack Attribute
B.
DoNotTrack Attribute
Answers
C.
Consent Management
C.
Consent Management
Answers
Suggested answer: B

An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.

Which text should be used for the call-to-action button to drive the most engagement?

A.
Download now
A.
Download now
Answers
B.
Download out new mobile app here
B.
Download out new mobile app here
Answers
C.
Out new mobile app
C.
Out new mobile app
Answers
Suggested answer: A

Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.

What should be used to achieve this?

A.
Ingest API
A.
Ingest API
Answers
B.
Import Wizard
B.
Import Wizard
Answers
C.
Import Activity
C.
Import Activity
Answers
Suggested answer: C

Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for

the organization that are custom and not available within the perconfigured reports.

What should be created to achieve this?

A.
A collection
A.
A collection
Answers
B.
A Dimension
B.
A Dimension
Answers
C.
A Dashboard
C.
A Dashboard
Answers
Suggested answer: A

Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.

Which no-code features should be implemented to accomplish this?

A.
Journey Builder and Engagement Split
A.
Journey Builder and Engagement Split
Answers
B.
Automation studio and Query Activity
B.
Automation studio and Query Activity
Answers
C.
Salesforce CDP and Einstein Engagement Scoring
C.
Salesforce CDP and Einstein Engagement Scoring
Answers
Suggested answer: A

The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO’s welcome and post purchase journeys.

Which action should the marketer take to evaluate journey performance?

A.
Define a goal for each journey.
A.
Define a goal for each journey.
Answers
B.
Review opens and clicks activity summaries.
B.
Review opens and clicks activity summaries.
Answers
C.
Export the journey email analytics
C.
Export the journey email analytics
Answers
Suggested answer: A

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.

What should be used to enter this subscriber into a journey?

A.
API Event Entry Source
A.
API Event Entry Source
Answers
B.
CloudPages Entry Source
B.
CloudPages Entry Source
Answers
C.
Contact Event Entry Source
C.
Contact Event Entry Source
Answers
Suggested answer: A

Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation.

What should NTO use to make sure email addresses are valid before adding to its audience?

A.
Leverage a Smart Capture block
A.
Leverage a Smart Capture block
Answers
B.
A double opt-in at signup
B.
A double opt-in at signup
Answers
C.
Add CAPTCHA validation to the form
C.
Add CAPTCHA validation to the form
Answers
Suggested answer: C

Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.

Which action ensures NTO's sending reputation remains intact?

A.
Implement an SAP with Private Domain and a Dedicated IP.
A.
Implement an SAP with Private Domain and a Dedicated IP.
Answers
B.
Request three Dedicated IPs to spread out the sending volume.
B.
Request three Dedicated IPs to spread out the sending volume.
Answers
C.
Request a Private Domain to leverage SPF and DKIM authentication.
C.
Request a Private Domain to leverage SPF and DKIM authentication.
Answers
Suggested answer: A

A marketer wants to use a filter to create a data extension that includes only records from yesterday.

Which step should they take to ensure the data extension includes newly added records?

A.
Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.
A.
Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.
Answers
B.
Configure the filter DE to auto-refresh dally in properties.
B.
Configure the filter DE to auto-refresh dally in properties.
Answers
C.
Schedule an automation to refresh the filter activity each day.
C.
Schedule an automation to refresh the filter activity each day.
Answers
Suggested answer: C
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