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Question 1

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Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account. What contributes to these unsubscribe

Question 2

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Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP. Where sh

Question 3

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A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account. Which journey type is the best solution for the marketer to set up?

Question 4

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The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO’s marketing team would like to target customs wh

Question 5

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A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience. Which feature, if configured, should provide a warning prior to s

Question 6

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Northern Trail Outfitters allows non registered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days. Which feature provides a way to

Question 7

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Northern Trail Outfitters it sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it. Which configuration caused the send to fail?

Question 8

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Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded cou

Question 9

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When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO a

Question 10

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A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience. Which steps should be configured within Automation Studio to accomplish this?

Question 117 - Certified Marketing Cloud Email Specialist discussion

Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real-time analysis of what is performing the best for other customers.

Which feature should NTO use?

Einstein Copy Insights

Einstein Content Selection

Enhanced Dynamic Content

Show Answer

asked 23/09/2024

Ibrahim mazou Ismael

45 questions

Your answer: A B C

1 comments

Sorted by

Elena Warleta

Edited one month ago

Voted B

Einstein Content Selection allows marketers to personalize email content dynamically based on real-time performance data and customer preferences. This feature helps in selecting the best-performing assets for different segments of the audience, ensuring that each customer receives content tailored to their interests and behaviors.