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Question 5 - Certified Marketing Cloud Intelligence Accredited Professional discussion

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A client has provided you with sample files of their data from the following data sources:

1.Google Analytics

2.Salesforce Marketing Cloud

The link between these sources is on the following two fields:

Message Send Key

A portion of: web_site_source_key

Below is the logic the client would like to have implemented in Datorama:

For 'web site medium' values containing the word ''email'' (in all of its forms), the section after the ''_'' delimiter in 'web_site_source_key' is a 4 digit number, which matches the 'Message Send Key' values from the Salesforce Marketing Cloud file. Possible examples of this can be seen in the following table:

Google Analytics:

Salesforce Marketing Cloud:

The client's objective is to visualize the mutual key values alongside measurements from both files in a table.

In order to achieve this, what steps should be taken?

A.
Within both files, map the desired value to Custom Classification Key as follows Salesforce Marketing Cloud: map entire Message Key to Custom Classification Key. Google Analytics: map the extraction logic to Custom Classification Key.
Answers
A.
Within both files, map the desired value to Custom Classification Key as follows Salesforce Marketing Cloud: map entire Message Key to Custom Classification Key. Google Analytics: map the extraction logic to Custom Classification Key.
B.
Create a Web Analytics Site custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
Answers
B.
Create a Web Analytics Site custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
C.
Upload the two files and create a Parent-Child relationship between them. The Override Media Buy Hierarchy checkbox is checked in Google Analytics.
Answers
C.
Upload the two files and create a Parent-Child relationship between them. The Override Media Buy Hierarchy checkbox is checked in Google Analytics.
D.
Create a Web Analytics Site Source custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
Answers
D.
Create a Web Analytics Site Source custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
Suggested answer: A
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asked 23/09/2024
Raza Todorovac
44 questions
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