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Question 23 - Certified Marketing Cloud Intelligence Accredited Professional discussion

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An implementation engineer has been provided with the below dataset:

*Note: CPC = Cost per Click

Formula: Cost / Clicks

Which action should an engineer take to successfully integrate CPC?

A.
Populate the logic within a custom measurement. No need to change Aggregation.
Answers
A.
Populate the logic within a custom measurement. No need to change Aggregation.
B.
Unmap it, as Datorama will calculate it automatically.
Answers
B.
Unmap it, as Datorama will calculate it automatically.
C.
Populate the logic within a custom measurement. Set Aggregation to AVG.
Answers
C.
Populate the logic within a custom measurement. Set Aggregation to AVG.
D.
Populate the logic within a custom measurement. Set Aggregation to SUM.
Answers
D.
Populate the logic within a custom measurement. Set Aggregation to SUM.
Suggested answer: A
asked 23/09/2024
Lionel Fitzgerald Gweth
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