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Question 13 - Certified Marketing Cloud Intelligence Accredited Professional discussion

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A client has integrated data from Facebook Ads, Twitter Ads, and Google Ads in Marketing Cloud Intelligence. For each data source, the data follows a naming convention as shown below:

Facebook Ads Naming Convention - Campaign Name:

Camp|D_CampName#Market_Objective#TargetAge_TargetGender

Twitter Ads Naming Convention - Media Buy Name:

Market|TargetAge|Objective|OrderID

' Google Ads Naming Convention - Media Buy Name:

Buying Type_Market_Objective

The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization 'Center.

In addition to the previous details, the client provides the following data sample:

Logic specification:

If a value is not present in the Validation List, return ''Not Valid''

If a value is not present in the Classification File, return ''Unclassified''.

If the Harmonization center is used to harmonize the above data and files, what table will show the final output?

A)

B)

C)

D)

A.
Option A
Answers
A.
Option A
B.
Option B
Answers
B.
Option B
C.
Option C
Answers
C.
Option C
D.
Option D
Answers
D.
Option D
Suggested answer: B
asked 23/09/2024
Andrey Markov
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