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Question 55 - Certified Marketing Cloud Intelligence Accredited Professional discussion

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A client Ingested the following We into Marketing Cloud Intelligence:

The mapping of the above file can be seen below:

Date --- Day

Media Buy Key --- Media Buy Key

Campaign Name --- Campaign Name

Campaign Group -. Campaign Custom Attribute 01

Clicks ---> Clicks

Media Cost ---> Media Cost

Campaign Planned Clicks ---> Delivery Custom Metric 01

The client would like to have a 'Campaign Planned Clicks' measurement.

This measurement should return the 'Campaign Planned Clicks' value per Campaign, for example:

For Campaign Name 'Campaign AAA', the 'Campaign Planned Clicks' should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).

In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:

Which two options will yield a false result:

A.
Option 2
Answers
A.
Option 2
B.
Option 5
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B.
Option 5
C.
Option 3
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C.
Option 3
D.
Option 4
Answers
D.
Option 4
E.
Option 1
Answers
E.
Option 1
Suggested answer: B, E
asked 23/09/2024
Peter Lam
42 questions
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