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Question 48 - AD0-E559 discussion

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A marketer conducted an A/B test and expected the new version to perform better than the original version. However, this did not occur.

What conclusion can the marketer make about these A/B test results?

A.
Their test hypothesis was invalidated and they should test again.
Answers
A.
Their test hypothesis was invalidated and they should test again.
B.
The test was erroneous and the results should be thrown out.
Answers
B.
The test was erroneous and the results should be thrown out.
C.
The test period was too short and they need to let it run for a longer time.
Answers
C.
The test period was too short and they need to let it run for a longer time.
Suggested answer: A

Explanation:

The conclusion that the marketer can make about these A/B test results is that their test hypothesis was invalidated and they should test again. This means that their assumption about what would improve their email performance was not supported by the data and they should try a different variation or element to test. The test was not erroneous or too short, as long as it was set up correctly and ran for a sufficient time period to reach statistical significance

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asked 02/10/2024
Piroon Dechates
24 questions
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