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A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day. Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap. When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?
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Question 49 - AD0-E559 discussion

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Michael has instituted a new program naming convention for his Marketo instance. It instructs his users to begin each program name with an abbreviation indicating which channel the program belongs to. For example, programs of the Webinar channel are designated to begin with the 'WBN' abbreviation. Michael has ensured all existing program names have been updated to adhere to this new naming convention.

Moving forward, how would Michael monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention?

A.
In Marketing Activities, search for 'WBN' and filter results to only Include Event programs.
Answers
A.
In Marketing Activities, search for 'WBN' and filter results to only Include Event programs.
B.
Use Audit Trail and filter by Asset Type and Actions.
Answers
B.
Use Audit Trail and filter by Asset Type and Actions.
C.
Create a Program Performance report and filter by Channel = Webinar.
Answers
C.
Create a Program Performance report and filter by Channel = Webinar.
Suggested answer: C

Explanation:

Michael would monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention by creating a Program Performance report and filtering by Channel = Webinar. This report type shows metrics such as new names, success, cost per success, etc. for each program in a selected channel or folder. Michael can scan through the program names and identify any programs that do not start with 'WBN' as per his naming convention. Searching for 'WBN' in Marketing Activities or using Audit Trail will not help Michael find programs that do not follow his naming convention.

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asked 02/10/2024
Aurelie Touraille Colombo
32 questions
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