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A marketer built an event program and added a forecasted period cost of $25,000 for the month/year the event will take place. The event was yesterday and today the marketer realized that they had additional variable costs above the original forecasted amount and updated the Period Cost to $30,000 in the Adobe Marketo Engage event program the same day. Their CEO wants to know the value in terms of how much the event cost compared to the pipeline and or revenue generated asap. When should the marketer generate a Revenue Cycle Explorer (RCE) report to ensure the true period cost is reflected?
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A marketer has been tasked with creating a report to show how many form fills have been created from all content programs, broken down by each content program during this Financial Year to audit content engagement. What type of report can be built and analyzed to show the most engaging content?
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An Adobe Marketo Engage Expert would like to create a lead scoring model to help sales focus on the most promising leads. What is a best practice when creating a scoring model?
Keeghan has created, tested, and validated a new webhook for his team to use. A user then created a smart campaign in Marketing Activities to call this webhook for all members of a global List in the Database. The smart campaigns Status tab now shows "Completed (100 leads qualified)'. But when the user looks at the Results tab, he sees the Call Webhook action failed for all members of the global list. Why did the webhook fail?
Garrin is building a smart campaign with the goal of sending an automated alert to sales when a person fills out a form and clicks a link in an email. He wants the automated email to only be sent out if that person is not unsubscribed and is located in the United States or Canad a. To solve for this, Garrin built this smart list: Given the smart list logic, did Garrin set the campaign up correctly to achieve his desired results?
An Adobe Marketo Engage event program is connected with a Webinar provider. What program status is mandatory to populate the {{member.webinar url}} token?
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Question 50 - AD0-E559 discussion

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Aya has finished building a webinar program in Adobe Marketo Engage and connected it to a Launchpoint partner. Webinar registration is being handled by an Adobe Marketo Engage landing page. During the quality assurance process, she visited the landing page and registered for the webinar for the first time, however, a confirmation email was not sent.

What are two places to troubleshoot? (Choose two.)

A.
Check to see if the confirmation email has the correct {{memberwebinar uri» token.
Answers
A.
Check to see if the confirmation email has the correct {{memberwebinar uri» token.
B.
Check to see if the smart campaign is set to run every time or run once.
Answers
B.
Check to see if the smart campaign is set to run every time or run once.
C.
Check to see if the smart campaign handling the registration has any members.
Answers
C.
Check to see if the smart campaign handling the registration has any members.
D.
Check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status.
Answers
D.
Check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status.
Suggested answer: B, C

Explanation:

Two places to troubleshoot are to check to see if the smart campaign handling the registration has any members and to check to see if the person is a member of the Adobe Marketo Engage webinar program and set to the registered status. These checks will help Aya determine if there is any issue with her smart campaign logic or her program membership settings that prevented her from receiving the confirmation email. Checking if the confirmation email has the correct token or if the smart campaign is set to run every time or run once will not help Aya troubleshoot this issue, as they do not affect whether she receives the confirmation email or not.



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asked 02/10/2024
Rocky Lott
32 questions
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