ExamGecko
Search Search Login
Home Home / Adobe / AD0-E602
Question list
Search
Search

List of questions

Search
Open VPLUS File
Convert VPLUS to PDF

Related questions

What is an example of a profile namespace?
A banking and insurance company has "memberid" as the unique user id for customers who land on their website from Google organic search and authenticate. Which namespace is recommended to fetch profiles for known customers?
A Real-Time CDP Business Practitioner has composed a schema and a dataset has been created that references that schem a. Data is then ingested and stored in the Data Lake. Which Platform service is the best place to analyze the data to support different use cases?
A financial services start-up implements Adobe Real-Time CDP and ingests third-party data with lead information. The start-up provides credit cards with crypto currency bonus offers.
A retailer implements Adobe Real-Time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key. This retailer's primary business goal for this year is to acquire new customers. The primary KPI is return-on-ad-spend (ROAS). For which use-case could segmentation meet the business goal?
A Data Steward was recently hired to ensure data governance for a large insurance company. Which two roles will be part of their main job assignment? (Choose two.) A. Use data to design new customer experiences.
A data steward is working with a client who has provided geographic dat a. Which labeling option is appropriate to categorize this type of data?
As a Real-Time Business Practitioner, it is required to create a custom merge policy in Adobe Experience Platform for an upcoming use case to ensure profile attributes to take precedence from latest datasets and are applied across all datasets automatically. Which merge method should the practitioner select?
A Real-time CDP business practitioner wants to fetch merged profile data of a customer across multiple data sources. Which two elements must match in the data sources for the profile to merge? (Choose two.)
A Real-time CDP Business Practitioner set up a profile segment using Experience Event data on a Profile-enabled dataset on January 1, 2022. The segment size at creation was 25,000. When revisiting the segment at the end of February, the segment size decreased to 10,000. What explains this decrease in segment size?

Question 35 - AD0-E602 discussion

Report
Export

An outdoor retailer and Adobe Real-Time CDP customer tries to create a segment that identifies females who browsed camping supplies on its website. The retailer first selected experience events of users who have visited campaign supply product pages in the past 30 days. The initial size of the segment was 450,000 profiles. However, when the retailer AND'd the gender attribute from its loyalty system, the size of the segment dropped to only 7;000 profiles.

What is the most likely explanation for this dramatic drop in segment size?

A.
The segment logic should include an OR statement instead of an AND.
Answers
A.
The segment logic should include an OR statement instead of an AND.
B.
The recency needs to be expanded to include 90 days of activity.
Answers
B.
The recency needs to be expanded to include 90 days of activity.
C.
Women are less interested in the brand's camping supplies than men.
Answers
C.
Women are less interested in the brand's camping supplies than men.
D.
The majority of browsers on the website are not authenticated.
Answers
D.
The majority of browsers on the website are not authenticated.
Suggested answer: D

Explanation:

A. The segment logic should include an OR statement instead of an AND.

B. The recency needs to be expanded to include 90 days of activity.

C. Women are less interested in the brand's camping supplies than men.

D. The majority of browsers on the website are not authenticated.

Answer: D

Explanation:

The most likely explanation for the dramatic drop in segment size is that the majority of browsers on the website are not authenticated. This means that they do not have a loyalty account or a unique identifier that can be matched with the gender attribute from the loyalty system. Therefore, they are excluded from the segment that ANDs the gender attribute with the browsing behavior. To increase the segment size, the retailer could use other methods to identify or infer the gender of anonymous browsers, such as cookies, device IDs, or third-party data.

Show Answer
asked 02/10/2024
Kyaw Lin Thu
25 questions
PreviousPreviousNextNext
User
Your answer:
0 comments
Sorted by

Leave a comment first

ExamGecko

Copyright @2023 ExamGecko | All right reserved

Mail us: [email protected]
About us
Contact us
Twitter X
Facebook
Medium
Convert VPLUS to PDF
Open VPLUS files Easily and Quickly
Privacy Policy
Disclaimer
Terms