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Question 36 - AD0-E602 discussion

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Before using Adobe Real-Time CDR a telecommunications company was directly uploading a segment of likely-to-churn customers from SalesForce Marketing Cloud into Facebook for its social campaigns every 7 days. Now, the company can stream this data into RTCDP for segmentation and share with the Facebook connector in near real-time.Which two metrics can be tracked to calculate the value of RTCDP for this customer?

A.
CPM
Answers
A.
CPM
B.
Time-to-market
Answers
B.
Time-to-market
C.
CPA
Answers
C.
CPA
D.
AOV
Answers
D.
AOV
Suggested answer: B, C

Explanation:

Two metrics that can be tracked to calculate the value of RTCDP for this customer are time-to-market and CPA. Time-to-market measures how quickly the customer can reach their target audience with relevant offers and messages using RTCDP's near real-time segmentation and activation capabilities. CPA (cost per acquisition) measures how much it costs the customer to acquire a new customer or retain an existing one using RTCDP's data-driven optimization and personalization features.

asked 02/10/2024
Gabriel Ty
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