What is the primary function of Einstein Copy Insights?

Give insight on Email message copy to understand which text is resonating with Contacts

Analyze the subject lines to uncover insights and optimize email engagement

Recommend best copy for web content for blogs, articles, etc.

Drive higher Mobile App engagement through optimized Push message copy

What are three out of-the-box product capabilities of Interaction Studio? 1m 13s

A single customer profile that unifies data of each individual

Behavioral tracking of each visitor or customer with business context

Machine learning and Al functionality

E-commerce point of sale features

A single customer profile that unifies data of each individual

Behavioral tracking of each visitor or customer with business context

Machine learning and Al functionality

Which step must be completed before creating audiences withAdvertising Studio in order to send advertisements to Facebook,Pinterest, Google or LinkedIn platforms?

First create and setup a business/advertising account with the audience platform

Call the platform hotline to ask for permission to send advertisements.

No steps are required since it is already configured in your Marketing Cloud account.

Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.Which are three methods in which Entry Events initiate journeys in Journey Builder?

Contact actions in response to marketing messages

Changes to a contact's attributes

Contact actions in response to marketing messages

Changes to a contact's attributes

Status change through contact deletion operation

Data-modifications to a contact's profile information

A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?

Are there more than 100 order records that could match?

Are you using attribute to attribute comparison in your decision split criteria?

Do any of the orders for that subscriber meet your decision split criteria?

Are there more than 100 order records that could match?

Are you using attribute to attribute comparison in your decision split criteria?

Are you integrated with other Salesforce Clouds?

Is the Contact information spelled correctly?

Do any of the orders for that subscriber meet your decision split criteria?

Which two statements are true when using Journey Data and Contact Data within Journey Builder?

Contact Data is dynamic data that retrieves the latest value upon decision split execution

Journey Data is a set of static values passed into the Journey for each contact

Journey Data is dynamic data that retrieves the latest value upon decision split execution

Contact Data is dynamic data that retrieves the latest value upon decision split execution

Journey Data is a set of static values passed into the Journey for each contact

Contact Data is a set of static values passed into the Journey for each contact

How does Interaction Studio unify anonymous and known identities?

Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.

Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity

Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.

Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources

Interaction Studio uses third party software to match anonymous and known identities

What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.

Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.

Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.

Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.

Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.

Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.

What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

Non-nullable fields to be used for comparing your Journey Data and Contact Data fields

An expression builder references Journey Data and Contact Data.

Non-nullable fields to be used for comparing your Journey Data and Contact Data fields

Nullable fields to be used for comparing your Journey Data and Contact Data fields

An expression builder references Journey Data and Journey Filtered : activities

An expression builder references Journey Data and Contact Data.

If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).

Use Journey Builder Engagement Splits to identify who Clicked the 'Download Mobile App' link.

Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities

Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).

Use Journey Builder Engagement Splits to identify who Clicked the 'Download Mobile App' link.

Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities

Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the 'Download Mobile App' link.

Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities

What does Priority in an in App message determine?

Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device

If the priority is set to 1, then the user's device will vibrate to let them know

Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device

Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device

Where on the screen (top, middle, bottom) the in-app message should appear

How does the Wait by Duration activity in Journey Builder work?

It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,

It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period

It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation

It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.

It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,

What happens when a paused journey is resumed?

Wait durations are extended by the length of time the journey was paused

Users can choose whether or not to extend Wait durations by the length of time the journey was paused

All contacts who were in Wait steps immediately proceed to the next activity

Wait durations start over for each contact

What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?

Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.

API runs on an updated messaging platform which improves scale and send speed

The software can track each message utilizing the Event Notification service.

Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.

API runs on an updated messaging platform which improves scale and send speed

Transactional messaging limits the number of API calls a minute.

The software can track each message utilizing the Event Notification service.

MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.

Which three statements are true for MC Behavioral Triggers?

Behavioral Triggers can be triggered from interactions with both Content and Products

Collect tracking code is necessary to use Behavioral Triggers

Behavioral Triggers require a catalog of assets

Behavioral Triggers can be triggered from interactions with both Content and Products

Behavioral Triggers are mandatory for Commerce Cloud integrations.

Collect tracking code is necessary to use Behavioral Triggers

Behavioral Triggers are not editable

Behavioral Triggers require a catalog of assets

A deployment specialist sends an Inbox message to your customer audience 'Loyalty Program'. The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?

The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not

The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox

The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not

The new message replaces the first message only for users who no longer exist in the audience

All users receive the new message, but only if they're read the first message

What is the difference between an in-app message and an inbox message?

An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.

An inbox message is plain text, whereas an in-app message can be populated by a CloudPage

An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.

An inbox message only works on iOS, but in-app messages work on both iOS and Android

An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.

When creating a Beacon message, what does the field 'Limit the total number of messages for mobile device to' control?

The total number of times a mobile device can receive this message during the active period

The total number of times a mobile device can receive this message once every 72 hours

The total number of times a mobile device can receive this message once every week

The total number of times a mobile device can receive this message during the active period

The total number of times a mobile device can receive this message once every 24 hours

How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?

STO predicts the best time to send a message for each contact through Journey Builder

STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends

STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email

STO can help send SMS messages at the time individuals are most likely to engage with the message

Which two functions does Einstein Copy Selection do for marketing campaigns?

Send personalized content for each customer when they open email messages

Analyze click results to find out which assets spark the most engagement among customers

Send personalized content for each customer when they open email messages

Use aggregate daily engagement metrics to optimize content for the next day

Analyze click results to find out which assets spark the most engagement among customers

Determines how many subscribers will engage with the message.

Can Social Studio's Sentiment Model be customized? 01m 05s

No, the sentiment is driven by Einstein calculations.

No, this is a managed service provided by only by Salesforce.

Yes, after you have loaded your Twitter certification number.

No, the sentiment is driven by Einstein calculations.

Yes, customization options are available in Admin

What three reasons explain why an SMS message may fail to reach a mobile device?

The mobile device is powered off

The number used to send the SMS was a landline

The user is out of range of cellular networks

The mobile device is powered off

The number used to send the SMS was a landline

The user is out of range of cellular networks

The user is currently on a call.

The mobile device has a low battery.

Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

It prevents both the produce message and the deli message from being triggered in both places

So that even devices with Push Notifications turned off can receive messages triggered by the beacons

They should always be set to High Transmit Power setting

It prevents both the produce message and the deli message from being triggered in both places

So that even devices with Bluetooth turned off can receive messages triggered by the beacons

How often are Einstein Engagement Scores updated?

Every day for mobile, every week for email.

Every day for email, every week for mobile.

Salesforce Certified Cloud Advanced Cross Channel Practice Test 2

Spam

Selling illegal goods, money scams etc.

Hate Speech

Serious attack on a group.

Harassment and bullying

Harassing an individual (including doxing)

Harmful activities

Threatening or glorifying violence or serious harm, including self-harm

Adult content (Consensual)

Nudity/Sexual content

Sexual exploitation and abuse (child safety)

Sexually explicit or suggestive imagery or writing involving minors

Sexual exploitation and abuse (adults and animals)

Sexually explicit or suggestive imagery or writing involving non-consenting adults or non-humans

Plagiarism

Reusing content without attribution (link and blockquotes)

Poorly written

Not in English or has very bad formatting, grammar, and spelling

Inappropriate credential

Author's credential is offensive, spam, or impersonation

Other

Ex. Illegal content, incomplete question...

Salesforce Certified Cloud Advanced Cross Channel Practice Test 2

Question

Salesforce Certified Cloud Advanced Cross Channel Practice Tests

Practice Tests