A retail customer users Adobe Analytics, Audience Manager, and Experience Cloud ID service. For the launch of a new product, they want to capture and segment users based on the following data points:

Whether the user viewed the Product Detail Page for the new product

Whether the user clicked the Homepage banner for the new product

Whether the user viewed the Product Detail Page for the new product

Whether the user added the new product to their cart

Whether the user completed a purchase of the new productThese data points will be used to build segments for the following use cases:

Re-target non-converters who showed interest in the product but did not convert

Next page site personalization for users who abandoned their cart

Instant suppression of recent convertersWhich data collection method should the architect recommend?

A Marketing Manager launches a Display campaign and needs to track what media creative visitors are seeing most often. The traits are set up properly, but do not show any data.https://mysite.demdex.net/event?d_src=123654&d_site={%site_ID%}&d_creative={%creative_id%}What is causing this issue?

The tag is missing the d_adgroup parameter.

The tag is missing the d_adsrc parameter.

The tag is missing the d_event parameter.

The tag is missing the d_adgroup parameter.

The tag is missing the d_placement parameter.

A client wants to increase website performance by limiting the number of Experience Cloud JavaScript server calls.Which action should the architect recommend to meet the requirements?

Implement the latest version of the AAM Data Integration Library (DIL)

Create a data source in AAM for Adobe Analytics

Disable the outbound Analytics Destination in AAM

Enable Adobe Analytics server-side forwarding

Implement the latest version of the AAM Data Integration Library (DIL)

A global telecommunications company wants to allow its business practitioners to create onboarded traits for onboarded first-party data through Natural Match. The business practitioners only have access to their own region-specific data sources.The Customer ID is synched with Data Source ID: 432145.The Latin America Business Practitioner has access to Data Source ID: 761432. Adobe Experience Cloud ID is enabled.Which design should the architect select to meet these requirements?

Add a column in the file for Data Source 761432

Use 761432 as the DPID and 432145 as the TDPID in the file name

Add a column in the file for Data Source 761432

Use 761432 as the DPID in the file name

Use 432145 as the DPID and 761432 as the TDPID in the file name

A customer wants to update all trait rules in AAM.Which API sequence should the customer use?

GET/traits/ PUT/traits/ic:{integrationCode} POST/traits/validate

GET/traits/ PUT/traits/{sid} POST/traits/validate

POST/traits/ POST/traits/list PUT/traits/{sid} POST/traits/validate

GET/traits/ PUT/traits/{sid} POST/traits/bulk-delete

An architect needs to devise a plan to capture user activity given the following scenario:A credit card company plans to run an acquisition program in partnership with a hospitality company.The hospitality company agrees to advertise the credit card company’s product offer on its website to its current customers.The hospitality company redirects the current customers to the credit card company’s website to apply for the credit card after clicking on the advertisement.What should an architect recommend to meet these requirements?

Deploy Audience Manager DIL code on credit card company website

Deploy Audience Manager tracking pixel on credit card application pages

Activate loyalty members’ data using the services of an onboarding partner

Deploy Audience Manager DIL code on credit card company website

Enable server-side forwarding with the credit card company

A software company is interested in alerting current customers about upcoming webinars. The company recently published white papers across owned channels.The client’s IT organization has made the following digital investments:Adobe Audience Manager, Analytics, and TargetCMS, CRM, and email platforms from third partiesWhich approach should be used to meet the requirements?

Onboard CRM data to data storeCreate audience segments in data store Share data store audiences with AAM, Target, and their email platform

Onboard Adobe Analytics data using third-party serviceCreate segments in AAM Share audiences with Target and their email platform

Export CRM data keyed off of plain text emailUpload file to AAMShare audiences with Target and their email platform

Onboard CRM data using third-party serviceCreate segments in AAMShare audiences with Target and their email platform

A client wants to share audiences with a media partner for targeting. The media partner also uses Audience Manager. The client wants to target audiences in media that visited its website in the past 30 days. The client has not signed up for Audience Marketplace yet.Which audience sharing approach should an architect recommend?

Set up Server-to-Server destination with the media partner’s Audience Manager account.

Set up Cookie-type destination to track a website visitor’s past activities.

Set up URL type destination because it is quick and does not require enabling Marketplace.

Set up Declared IDs export feed in AAM to share with the media partner.

Set up Server-to-Server destination with the media partner’s Audience Manager account.

An eCommerce client acquires Adobe Audience Manager as its DMP to personalize content areas on the landing page based on users’ shopping history and ad impressions. The client currently uses Adobe Experience Manager (AEM) for content management. Adobe Target for content personalization, and a non-Adobe Ad server.Which integration approach is needed to meet these requirements?

Server-to-Server Batch Integrations

Real-Time Server-to-Server Integrations

Pixels syncs to targeting systems

Real-time calls using People core service

Server-to-Server Batch Integrations

A client notifies an architect that Declared ID sync is not working when a site visitor authenticates. The architect first checks the AAM Data Source to make sure it is set up properly.ID: 543213Integration Code: cust_idID Type: Cross DeviceID Definition: PersonData Source Settings (Inbound): Customer IDAfter checking the debugging tool, the architect sees the below data points returned upon authenticating on site.d_cid_ic: 2991c7a7-6fc74f-431jc12 d_jsonv: 1d_ld_ts=1142144713051 d_mid:16184299510823404650127548759430712925Why is the Declared ID sync failing to working properly?

The d_cid_ic parameter is missing the integration code.

The Data Source ID Type should be Cookie and not Cross-Device.

The d_jsonv parameter should return a “0” value.

The Experience Cloud ID is not enabled.

The d_cid_ic parameter is missing the integration code.

A company is using Adobe Analytics, Adobe Audience Manager, and Adobe Target and has implemented the Experience Cloud Visitor ID Service. The client wants to customize website content using Adobe Target, based on first-party data including time on site. The company has asked their architect whether they should push segments to Adobe Target from Adobe Analytics or from Audience Manager. What two requirements should the architect verify prior to making a recommendation? (Choose two.)

Tag management solution such as Adobe Launch deployed on the web property

Onboarding approach for CRM data and number of attributes onboarded

Whether they need to stop targeting users when they fall out of the segment

Tag management solution such as Adobe Launch deployed on the web property

Acceptable latency between when site visitors qualify for the segment and are targeted

Use cases the company has purchased from the Audience Marketplace

Onboarding approach for CRM data and number of attributes onboarded

A telecommunications company is celebrating its 50-year anniversary. It wants to serve a personalized experience to its customers based on how long they have been with the company. The company stores the long form data of their first contract.How should an architect recommend incorporating this data into Audience Manager?

Extract the month and year from the CRM systemCreate a trait for number of years since initial contract date

Extract year and month from the CRM systemCreate a trait for each month (1-12) and each year and combine into a segment

Extract the year from the CRM systemCreate a trait for each 5 year range they have been a customer

Extract the year from the CRM systemCreate a trait for each calendar year that the company has been in business

Refer to the exhibit. A client wants to understand how its Display Media optimization programs are performing by AAM Segment. The client wants to produce a report as outlined in Exhibit A.What should an architect recommend the implementation team do to capture the data in the impressions column?

Use server-side forwarding to capture the impressions.

Capture the campaign code from the destinational URL.

Add a demdex media pixel to the ad’s creative.

Capture the referring domain of the click-through event.

Use server-side forwarding to capture the impressions.

A retailer wants to re-target new site visitors on partner sites through a Demand Side Platform (DSP) to increase ad targeting effectiveness.Which approach should the retailer select?

Import partner data segments, combine them with their own, and personalize on-site experienceShare audience segments to email marketing initiatives

In Audience Manager, ingest third-party segment data targeted to convertersCreate an on-site campaign that offers converters targeted messages and offers Track performance with Audience Manager reports

Import partner data segments, combine them with their own, and personalize on-site experienceShare audience segments to email marketing initiatives

Run Audience Manager look-alike model to identify unqualified audience members in that segmentTarget those segments through on-site personalization and DSP

In Audience Manager, create “No Conversion” segmentAdd rule to exclude recent convertersCreate special offer display-ads and subsequent on-site personalization

An architect is reviewing a client’s marketing technology stack to recommend a web implementation approach for collecting real-time first-party online data. The client plans to use Adobe Audience Manager to build rich audiences and activate them.Which three technologies should inform the architect’s recommendation to the client? (Choose three.)

Customer Relationship Management (CRM) system

Experience Cloud Visitor ID Service

An architect is requested to design the taxonomy (Trait Name, Trait Rule) for media data collected using Audience Manager media tracking pixel implemented in the client’s ad server. Client tracks the following media data points IDs in the Audience Manager:▪ Campaign▪ Creative▪ Placement▪ SiteThe client needs to be able to validate that:▪ The Trait Name represents the correct data point▪ The Trait Expression represents the correct data pointWhich approach should a solution architect recommend for Trait Name and Trait Expression setup?

Include Segment ID, Destination ID in the Trait Name

Include media data point ID in the Trait Name, Trait Expression

Include Segment ID in the Trait Name, Trait Expression

Include Data Source ID in the Trait Name, Trait Expression

A high-tech client that caters to privacy-conscious customers reports that 70% of their website visitors use Ad Blocking software. The client still wants to serve personalized messaging to visitors on www.mysite.com using AAM segments.Which option should an architect implement to meet this requirement?

Post a message requesting visitors to disable ad blocking software

Cname the demdex.net domain to demdex.mysite.com

Create a Profile Merge Rule using “No Authentication Profile”

Post a message requesting visitors to disable ad blocking software

Enable first-party Adobe Analytics domain and server-side forwarding

A credit card company monetizes their audiences by offering ad inventory to airlines, hotels, and rental car agencies. The company wants to obtain third-party data to enrich their audiences. The architect needs to help evaluate AAM data partners based on a description of their current segment offerings.Which data partner’s segment should the architect recommend?

Propensity segments based on predictive visitors to global cultural Points of Interests (POIs) as well as demographic and geolocation segments at massive scale

Regional segments with coverage for many countries including the US, UK, Spain, Italy, Germany, and France

Propensity segments based on predictive visitors to global cultural Points of Interests (POIs) as well as demographic and geolocation segments at massive scale

Industry segments with coverage for financial services, health, media, and political

Derived segments from machine learning innovation to bring the depth and breadth of consumer insight to directly impact the full spectrum of marketing research and business objectives

An e-commerce client needs to personalize customer experience on its website. The client plans to use Audience Manager for audience development and activation across website, email, and display media platforms.The client has made the following investments and cannot make any more technology investments in the next 2 to 3 years:▪ Adobe Audience Manager▪ In-house developed Content Management System (CMS)▪ In-house developed Site Personalization platform that supports API-based integration▪ Adobe Campaign▪ Adobe Advertising Cloud▪ Adobe Analytics What should a solution architect recommend to this client for experience personalization on the website?

Integrate Data Management Platform that integrates with client’s existing website CMS and Personalization platform

Integrate Advertising Cloud with Audience Manager using out-of-the-box integration

Integrate Data Management Platform that integrates with client’s existing website CMS and Personalization platform

Integrate the in-house developed Site Personalization platform using Adobe Campaign APIs

Integrate the in-house developed Site Personalization platform using Audience Manager APIs

A client implements Search and Display media partners’ remarketing pixels on its website to re-target site visitors with product offerings.▪ None of these media partners currently have integration with the Audience Manager.The client has implemented Audience Manager as its DMP solution to create richer target audience segments using the data points enabled from other data sources including the client’s CRM system, media, site behavior, third-party data services, and email programs.▪ The client wants to leverage these richer data sets to enhance the efficiency of the remarketing programs.Which approach should an architect recommend to activate the audiences from Audience Manager into the platforms of these media partners for targeting?

Share audiences via URL type destination

Share audiences via server-to-server destination

Leverage Customer Data Feed to share audiences with the media partners

Implement the media partners’ remarketing pixel on more webpages

Share audiences via URL type destination

A travel company wants to segment users based on their activity across a maximum of four devices.Which Profile Merge Rule should be used?

Last Authentication Profile + a Data Source + Current Device Profile

Current Authentication Profile + a Data Source + No Device

Last Authentication Profile + a Data Source + Current Device Profile

No Authentication Profile + a Data Source + Current Device Profile

Current Authentication Profile + a Data Source + Profile Link Device Profile

An electronics company plans to target audiences on its own web properties and through paid advertising. There are multiple lines of business, each with well-defined strategies for driving results. The architect has recommended a naming convention to make it easier for digital marketers to locate their segments in the Audience Manager UI.Which segment name meets these requirements?

Personal Electronics – Tablets – Cross-Sell Prospects

All Electronics – Membership Level – Platinum

Advertising – Ad Group 5 – Banner Ad Placement

Page Visitors – 30 Day Site Visitors – Product Pages

What is the minimum required information in the file name for audiences onboarded from the CRM system?

ftp, dpm, DPID, DPID_TARGET_DATA_OWNER, TIMESTAMP, .sync/.overwrite, SPLIT_NUMBER, gz

ftp, dpm, DPID, TIMESTAMP, .sync/.overwrite

ftp, DPID, TIMESTAMP, .sync/.overwrite

ftp, DPID_TARGET_DATA_OWNER, TIMESTAMP, .sync/.overwrite

A travel company wants to serve a unique website experience on the first page when a Platinum Member returns to the site.The travel company does not have Adobe Analytics.The travel company is not using Adobe Target.The travel company is using a proprietary Site Personalization Platform.AAM has a Cookie Based integration with the Site Personalization Platform.The DIL code is located in the body.The Site Personalization code is located in the header.What should the architect recommend to enable this use case?

Place an AAM API call above the Site Personalization code and DIL code

Place the Site Personalization code in the body and below the DIL code

Place the Site Personalization code and the DIL code in the footer

Place an AAM API call above the Site Personalization code and DIL code

Place an AAM API call in between the Site Personalization code and the DIL code

A client notices that the traits set up to collect the new attributes in the Natural Match file onboarded last week still do not show any data. After verifying that the trait was set up as an Onboarded Trait, the architect checks the Onboarding Status Report to troubleshoot why no data is showing in AAM for that trait.▪ Stored Records: 0▪ Format Error: 0▪ Invalid AAM ID: 0▪ No Trait Realized: 123,045▪ No Matching AAM ID: 4,121Why is the trait failing to capture any data?

Incorrect Key-Value Pair in the uploaded file

Customer has not visited web property

Incorrect Key-Value Pair in the uploaded file

Incorrect profile merge rule used

Experience Cloud ID is not set up properly

A company wants to remove specific customers from a single trait using an onboarded batch file.What prefix and file type should an architect use to accomplish this goal?

d_unsegment and a .overwrite file

A large automobile manufacturer needs to enhance their optimization efforts by using data from one of their insurance partners. The manufacturer needs to match their make/model information with the insurance company’s currently insured vehicle, location, and family size.Which two options could the architect take to enable this relationship? (Choose two.)

Create a DSP destination in the automobile and insurance company’s AAM instance to share this data

Use an impression pixel on the insurance company’s website to pass site behavior back to the automobile manufacture D. Privately exchange data with the insurance company via a Second Party agreement

Activate a data agreement through the Audience Manager Marketplace

Create a DSP destination in the automobile and insurance company’s AAM instance to share this data

Use an impression pixel on the insurance company’s website to pass site behavior back to the automobile manufacture D. Privately exchange data with the insurance company via a Second Party agreement

Export the automobile manufacturer’s model and safety information for use with the insurance company

An Adobe Target client recently acquired Audience Manager to manage and activate its audiences in the targeting platforms including Adobe Target. The client is planning to implement Experience Cloud ID service in the next 6 months. The client would like to share the audiences with Adobe Target for an onsite promotion program planned to launch next month.Which recommendation should an architect make to the client?

Suggest sharing audiences via Profiles & Audiences

Suggest sharing audiences via Customer Data Feed

Suggest sharing audiences via Profiles & Audiences

Suggest sharing audiences via Server to Server type destination

Suggest sharing audiences via Cookie type destination

A client recently enabled the Audience Analytics functionality between Adobe Analytics and Adobe Audience Manager. The client recently mapped several segments from Audience Manager to Analytics, and one segment does not show any population in Analytics.The client provides the following information:

Experience Cloud ID service is implemented.

The segments use offline propensity model traits.

The correct Report Suite has been selected in the Analytics destination.Which item should the architect confirm to begin troubleshooting?

Server-side forwarding is enabled.

The segment has a real-time population.

The segment uses a Device Graph merge rule.

A client wants to do off-site media suppression across all of a user’s devices for users who have logged in to the mobile app and enabled email notifications. Currently, email notifications can only be enabled through the client’s website in the My Account section.Which Profile Merge rule should the architect select to meet these requirements?

Current Authenticated + Profile Link

Current Authenticated + No Device

Last Authenticated + Current Device

Current Authenticated + Profile Link

A telecommunications company wants to target its current DSL/Broadband customers with an advertisement to upgrade to a new FiberOptics product. The attributes in their CRM system are as follows:▪ Customer Zip Code▪ Household Size – 1; 2-4; 5▪ Zip Code is Fiber Eligible: Yes; No▪ Current Product – DSL; Broadband; Fiber▪ Paperless Billing – Yes; No▪ Internet Speed – 10 mbps; 25 mbps; 50 mbps; 100+ mbpsHow should an architect recommend using these data points?

Target current DSL/Broadband Customer and Zip Code is Fiber Eligible; Target Third-Party GeoLocation Data

Target current DSL/Broadband Customers and Zip Code is Fiber Eligible; Suppress Current Fiber Customers

Target current DSL/Broadband Customers and Zip Code is Fiber Eligible

Target Zip Code is Fiber Eligible; Suppress Current Fiber Customers

Target current DSL/Broadband Customer and Zip Code is Fiber Eligible; Target Third-Party GeoLocation Data

A marketing specialist for a hotel company is designing an email campaign in Adobe Campaign to increase loyalty among its occasional hotel visitors. The specialist has access to all of the company’s audiences from AAM, but has a limited budget. The specialist does not want to annoy customers who are unlikely to find this promotion compelling or do not qualify.The campaign will award customers a free weekend night for use on a future trip if they have booked three weekday nights.Which traits should be used to meet these requirements?

resort_stays > 2 OR visited_hotel_page= true

resort_stays > 5 AND memebership_level=platinum

resort_stays > 2 OR visited_hotel_page= true

business_stays > 3 OR leisure_stays > 5

business_stays > 10 AND can_email_flag=false

A media client has recently acquired Adobe Audience Manager as its DMP for building and sharing audience segments. The client uses Adobe Target Premium for delivering personalized content over web touchpoints.Which two prerequisites are needed for this integration to function? (Choose two.)

Google Publisher Tag Cookie Destination

Provision SFTP for audience transfer

Provision for Profiles and Audiences

Google Publisher Tag Cookie Destination

A new Adobe Analytics and Adobe Audience Manager client wants to use offline purchase history for analytics, site personalization, and offsite display advertising. The client has completed the following as part of their implementation:

Analytics appMeasurement library with AAM Module

An automated Customer Attributes feed into Adobe Analytics with all CRM data

Audience Manager destination integrations for site personalization and offsite display advertisingThe client’s implementation resources have been assigned to another project. No adjustments can be made to the current implementation.What should the architect recommend to meet this goal?

Create segments in Analytics and send to AAM via Shared Audiences

Enable Analytics Server-Side Forwarding to AAM

Create segments in AAM based on real-time event, prop, and eVar data

Import the relevant AAM segments into Analytics Workplace

A large bank wants to develop the taxonomy to manage its assets in the Audience Manager given the following criteria:▪ Collects site activity data from multiple websites set up for a respective Line of Business (LOB)▪ Has extensive data available in the CRM system on its current customers▪ Tracks media in DMP (Display, Video, Search, Social, etc.)▪ Has multiple teams and partners using the data available within Audience Manager for audience developmentWhat should an architect recommend to meet these requirements?

Create a separate parent folder for each data source under all Traits, and child-folders to represent the LOB

Create one folder for each LOB and store all Traits in a single folder by LOB so that Traits are easier to search

Create a separate parent folder for each data source under all Traits, and child-folders to represent the LOB

Create a single folder and store all Traits together irrespective of the LOB for the ease of management

Create a separate folder for each trait so that each Trait is stored separately

Adobe AD0-E452 Practice Test 1 - Free Online Exam Questions 1-40

Question 1 / 40

A large bank needs to develop the taxonomy to manage its assets in the Audience Manager given the following scenario:

Collects site activity data from multiple websites set up for a respective Line of Business (LOB)

Has extensive data available in CRM system on its current customers

Tracks media in DMP (Display, Video, Search, Social, etc.)

Has multiple teams and partners using the data available within Audience Manager for audience development

Which recommendation should an architect make for Traits name taxonomy development?

Indicate the name of the segment using the Trait in segment development

Indicate the destination partner, signal, and name of source of data

Indicate the name of the segment using the Trait and the destination partner

Indicate the collection method, signal, and name of source of data

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Adobe AD0-E452 Practice Test 1

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Adobe AD0-E452 Practice Tests

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