A travel site plans to quickly re-target its customers who bought airline tickets with rental car offers. The company needs to leverage Adobe Audience Manager to send qualified segment data from the ticket purchasing site to its media targeting platforms to send offers where there is not a standard pre-existing integration.Which approach should an architect recommend to meet these requirements?

Server-to-Server Destination approach

Contact Adobe consultant to transfer data

Extract and upload to SFTP approach

Server-to-Server Destination approach

After successfully identifying their top-performing segments, a company wants to extend their reach by acquiring new prospects likely to convert.Which two Audience Manager features should the architect recommend to meet these requirements? (Choose two.) A. Algorithmic Modeling

Instant Cross-Device Suppression

A mobile audio streaming service tracks the listening habits of its users via an analytics platform. It wants to enrich that data with third-party demographics data to better understand the users who use its platform.Which approach should an architect select to meet the requirements?

Include a login in the application, and share email and location with demographic data scraping company

Include a login in the application and onboard third-party data via an onboarding partner

Share customer name and listening habits with media company partners and request customer demographics

Share customer email and preferences with record companies and request related demographics

A client wants to send audience segments to a search partner via a URL Type Destination. The client wants to use the same base URL for sharing all audience segments with the search partner so that the client Audience Manager team will not be required to add the search partner’s URL each time a new segment needs to be shared.Which configuration setting should an architect recommend to the client besides Name and Description?

Type URL, Auto-fill Destination Mapping Enabled, Base URL, Secure URL, Delimiter

Type Cookie, Data Export Label, Serialize Enabled, Base URL, Secure URL, Delimiter

Type URL, Auto-fill Destination Mapping Enabled, Base URL, Secure URL, Delimiter

Type URL, Serialize Enabled, Base URL, Secure URL, Delimiter

Type Cookie, Serialize Enabled, Base URL, Secure URL, Delimiter

A media agency runs campaigns across display and social media platforms. Campaign impression data is captured by pixeling the creative.Which approach should the agency use to populate traits in Audience Manager?

Google Publisher Tag Destination

A credit card company wants to market its rewards travel program to customers who are currently searching for travel. The company wants to identify those who are booking travel to start in the next 2 weeks.Which method should an architect select to meet the requirements?

Use an onboarding partners service to match bank and travel customers

Share customer PII data with the travel partner for them to find matches

Ask all travel site partners to provide their CRM records

Ask the travel partner to supply a monthly file and use natural match

A customer wants to analyze AAM segments to understand how those segments perform.The customer wants to understand:▪ Frequency of visits▪ Purchasing habits▪ Demographics What should an architect do to meet these requirements?

Set up an Adobe Analytics Cookie Destination

Enable the Profile Merge Rule using Last Authenticated Profile

Enable the Profile Merge Rule using Current Device Profile

Map the Adobe Analytics report suite(s) within an AAM Destination

A media client wants to increase returning customers. The client currently tracks and understands its visitors’ web behavior using Google Analytics and maintains customer 360 data on offline CRM. It plans to use Adobe Audience Manager to create segments and re-target on email using Adobe Campaign marketing automation.Which onboarding approach should the architect recommend?

Onboard Google Analytics data into Adobe Audience Manager using CSV files

Onboard Google Analytics data into Adobe Audience Manager using server-side forwarding

Onboard Google Analytics data into Adobe Audience Manager using CSV files

Onboard offline CRM data into Adobe Audience Manager using client-side DIL

Onboard Google Analytics data into Adobe Audience Manager using client-side DIL

A company recently implemented Adobe Analytics and needs to enable server-side forwarding to integrate with Adobe Audience Manager. The architect has checked the debugging tool to verify that server-side forwarding is ready to be enabled.d_cid_ic=31a3da-87g71ma-69f0d2d_mid= d_nsid=0 d_jsonv=1The server-side forwarding is not ready to be enabled.What is causing this issue?

Experience Cloud ID Service is not set up

d_cid_ic is not returning a hashed value

What is contained in a Customer Data Feed (CDF) export file?

Only user IDs, trait IDs, and segment IDs captured by an event call

Event Time, Request Parameters, and DPID captured by an event call

Only User IDs and segments IDs captured by an event call

Only user IDs, trait IDs, and segment IDs captured by an event call

User, trait, and segment IDs and all parameters captured by an event call

A banking client wants to use Audience Manager segments for an upcoming site-personalization campaign. The campaign is promoting exclusive credit card upsell opportunities for a group of high value customers. Prospects and unqualified customers must not see this messaging.Which Profile Merge Rule should an architect recommend to meet these requirements?

Current Authenticated + No Device

Current Authenticated + Current Device

Current Authenticated + No Device

Last Authenticated + Profile Link

Last Authenticated + Adobe Co-op

A client ingests a Customer Data Feed (CDF) export log daily into an offline analytics data platform to develop advanced reporting and analytics capabilities.The IT team has ensured that the CDF log is processed and ingested in the analytics platform successfully and accurately daily.The Analytics Team built a trends report using various combinations of the fields available in the CDF log shown to understand that user level behavioral activity across digital marketing channels:▪ EventTime▪ Device▪ Realized Traits▪ Realized Segments▪ All Traits▪ All Segments▪ MCDevice▪ Container ID▪ IP Data TypeThe trends report shows a zero user count for all reports since last week.What should be confirmed to resolve this issue?

The Container ID is always present in the CDF log received from Audience Manager.

The Realized Segments data has been received from Audience Manager.

The Container ID is always present in the CDF log received from Audience Manager.

The IP Data Type is disabled in the CDF log received from Audience Manager.

The device is present in the CDF log received from Audience Manager.

A travel company plans to show different product banners to website visitors based on their lifestyle, browsing behavior, and average spending per year.Which top-level trait folders should an architect recommend?

Adobe Target, Cross-Channel Messaging Tool, Ad Server

Sports Enthusiast, Cart Abandoner, High Spending Customer

A client leverages Audience Manager and Target. The client wants to use AAM segments to drive their personalization and optimization efforts using Adobe Target in the most efficient way possible. The client recently completed their implementation but does not see any segments in Target.The client’s Experience Cloud ID service implementation and Target implementation have been validated. Both library versions are up to date.Which implementation component is the client missing?

Experience Cloud Shared Audiences

An architect is evaluating a company’s business requirements against its marketing technology investment. The architect notes that the company has integrated Adobe Analytics and Adobe Target but that they are not currently leveraging Adobe Audience Manager (AAM).Which three business requirements suggest a need for AAM? (Choose three.)

Sharing audiences across the Experience Cloud

Promoting personalized content on the same hit

Managing user fatigue with frequency capping

Sharing audiences across the Experience Cloud

Promoting personalized content on the same hit

Managing user fatigue with frequency capping

Tracking user behavior on the company’s web properties

Incorporating CRM data with hundreds of attributes

Enriching first party data with third party demographics

A client invests in digital marketing tools to identify current customers and drive media and site personalization programs for current customers at scale:▪ The client has a large current customer base.▪ Fifty percent of current customers have logged in on the client’s website or mobile app in the past 6 months.▪ The client wants to re-engage with current customers who have not logged in to the website or mobile app in the past 6 months.▪ Irrespective of website visitors’ login status, the client wants to identify whether the website visitor is a current customer.▪ The client wants opportunities to identify current customers across devices.Which recommendation should a solutions architect make to the client?

Onboard third-party data via Audience Marketplace

Onboard current customer data through match partner and Natural Match

Onboard third-party data via Audience Marketplace

Onboard current customer data through mobile app match partner

Onboard current customer data through either match partner or Natural Match

Refer to the exhibit. The AAM API tool being used is reporting a “Bad Request” response when trying to do a bulk upload of new traits. The architect has validated that the Data Source ID and Folder ID is correct.What is the cause of the bad request response?

The trait rule should be “savings”=“yes”.

The trait rule should be savings= = “yes”.

API calls do not allow the use of _ as a character in the trait name.

Onboarded traits cannot be created through an API tool.

The trait rule should be “savings”=“yes”.

An electronics company wants to re-target users that have abandoned cart for their newest SmartWacth. The analytics team has determined that the users coming from a specific media partner convert at a very high percentage after viewing or clicking on an impression for this particular product. The electronics company wants to ensure that their media partner is able to serve an impression as soon as a visitor qualifies for the “Abandoned Cart” segment on their website.Which option should the architect recommend to accomplish this goal?

Share the audience directly from Adobe Analytics

Share the audience through a second party marketplace agreement

Share the audience through a URL Destination

Share the audience through a Server-to-Server destination

Share the audience directly from Adobe Analytics

An architect needs to create a file name for CRM data onboarding based on the following information provided:iOS ID: 20195DPID TARGET DATA OWNER: 901035TIMESTAMP: 201810171215INTEGRATION CODE: 32456Which file name follows the required file naming syntax?

ftp_dpm_20195_901035_201810171215.csv.1.gz

ftp_dpm_201810171215.overwrite.1.gz

ftp_dpm_32456_201810171215.overwrite.1.gz

ftp_dpm_20195_901035_201810171215.overwrite

A customer wants an extract of their segment rules to perform an audit.Which API method should the architect use?

POST /segments/estimate-30-day-size

A subscription services client has a goal for the new year to decrease customer churn by identifying at-risk customers online and presenting special offers to those customers. If a customer falls into any two of the categories below, the client considers them a high risk of churn:▪ The customer has called into Customer Service 3 or more times within the last 30 days.▪ The customer is within 2 months of the end of their subscription agreement.▪ The customer last left an online rating feedback of 3 or lower based on a 5-point scale.▪ The customer is within the first 30 days of signing up for service.The client would like to use AAM to identify these high-risk churn customers throughout its digital ecosystem.Which option should an architect implement?

Segment using an onsite media pixel for ratings data and customer CRM call-in/subscription data

Segment based on customer CRM call-in/subscription data and Adobe Analytics for ratings data

Segment using an onsite media pixel for ratings data and customer CRM call-in/subscription data

Segment based on real-time data passed from Adobe Analytics

Segment based on first-party data upload from the client’s CRM system

A client licenses the following tools:▪ Adobe Analytics for web analytics▪ Audience Manager for audience management and activation▪ Adobe Campaign for email campaign management▪ Adobe Competitor’s platform for website personalizationThe competitor’s platform supports the API-based integration with Audience Manager. The client wants to send the audiences from Audience Manager to the competitor’s platform.Which two actions are required to establish the integration successfully? (Choose two.)

Set up URL Type destination in Audience Manager

Set up Server to Server Type destination in Audience Manger

Ensure API calls to AAM includes “.../ibs?d_stuff=1&d_dst=1&d_rtbd=json&d_cb=[callback_function]”

Set up URL Type destination in Audience Manager

Set up Cookie Type destination in Audience Manager

Ensure API calls to AAM includes “.../event?d_stuff=1&d_dst=1&d_rtbd=json&d_cb=[callback_function]”

Set up Server to Server Type destination in Audience Manger

Which statement represents the steps for generating a Customer Data Feed (CDF)?

Audience Manager generates CDF files hourly and stores them in a secure, customer-specific Amazon S3 bucket

Architect can begin self-service set up using a secure, customer-specific Amazon S3 bucket to start CDF file delivery

Audience Manager generates CDF files hourly and stores them in a secure, customer-specific Amazon S3 bucket

Architect can begin self-service set up using a secure, customer-specific on-premise file location to start CDF file delivery

Audience Manager generates CDF files daily and stores them in a secure, customer-specific on-premise location

A telecommunications company has created an analytics segment to tract visitors that click the “I’m Interested” button (Prop13). The company wants to immediately re-target this user with displays ads on multiple DSPs. The company has Adobe Analytics, and server-side forwarding is enabled.Which option should an architect select to meet the requirements?

Share the “Prop 13” segment in Adobe Analytics with AAM, Map to the DSP destinations in AAM

Map the Prop 13 Adobe Analytics segment directly to the DSP Destinations

Share the “Prop 13” segment in Adobe Analytics with AAM, Map to the DSP destinations in AAM

Create a trait in AAM to capture “Prop 13”, Build as a segment, Map to the DSP destinations

Onboard visitors that clicked the “I’m Interested” button through Natural Match

A financial industry sector company has selected Adobe Audience Manager (AAM) as its preferred Data Management Platform (DMP) solution and Adobe Target for the website visitors’ experience management and testing. The company is not using any other Adobe product suite tools.Which approach should an architect recommend for the data collection?

Server-side forwarding due to the low server calls

Client-side AAM DIL code implementation

Creation and deployment of unique AAM tracking pixel for each webpage

A customer wants to update a rule logic for a specific trait using APIs.Which method(s) should the architect use?

PUT /traits/{sid} POST /traits/validate

PUT /segments/{sid} POST /segments/validate

A client wants to re-target their site visitors with an off-site display ad. Internal analysis shows that a customer returns to the site on average once every 90 days. However, users are being removed from the “Site Visit” trait qualification every 60 days in AAM.What should an architect recommend to the client to solve the problem?

Increase the Time to Live (TTL) expiration value

Implement server-side forwarding of the UUID

Set the frequency cap for all segments to be greater than 60 days

Reset the Audience Manager Module within the appMeasurement library

Increase the Time to Live (TTL) expiration value

During online data collection, an event call captures geographic location as a key-value pair “dcs_region”:region ID parameter returned in a larger body of JSON data.How are the parameters being passed?

Indirectly to Data Collection Servers using UI controls

Directly to Data Collection Servers using APIs or data collection code

Indirectly to Profile Cache Servers using UI controls

Indirectly to Data Collection Servers using UI controls

Directly to Profile Cache Servers using APIs or data collection code

A media company acquires a new magazine for its portfolio. It suspects that many of its subscribers are also subscribed to its new magazine holding. As a general policy, all print subscribers are granted access to the digital editions of all publications.The media company wants to begin targeting ads to as many of the new magazine’s subscribers as possible.What approach should an architect take to meet the requirements?

Onboard the acquired magazine’s CRM data via a matching partner

Add the media company’s marketing pixel to the magazine’s website

Onboard the media company’s CRM data via a matching partner

Reconcile the two CRM databases offline and onboard via a matching partner

A client has a no authentication capability enabled on their website. The company has started implementing the Adobe Product suite tools including Audience Manager, Analytics, Target and Campaign. It plans to use Adobe Campaign for managing the email marketing programs and share email response data with Audience Manager.Which ID recommendation should an architect make for audience sharing between Campaign and Audience Manager?

Use Declared ID captured in Audience Manager

Use Profile ID present in Campaign

A company is not seeing Traits populate after onboarding its CRM data into Adobe Audience Manager. The architect has recommended the Onboarding Status Report to assist with the troubleshooting process.What are two prerequisites to view rejected records in the Onboarding Status Report? (Choose two.)

Obtain Administrator privileges

Enable Role-Based Access Control

Obtain Administrator privileges

Enable Role-Based Access Control

Which two features must be implemented for server-side forwarding? (Choose two.)

Asynchronous Destination IFrame

A banking client recently hired a new product manager to run one of its credit card products. There has been a decline in recent years on card spend with this card product, and customer survey data shows that the customer base for the card is changing. Older customers are using it less or not at all as they retire, while 20- and 30-year olds think the card is trendy and are proud to qualify to use it.The new manager wants to grow the card’s user base by finding more of these younger customers.Which AAM capability should the architect recommend to help the marketer achieve that goal?

Cross-channel segmentation for 20- to 30-year old current customers

Look-alike modeling based on 54- to 65-year old current customers

Cross-channel segmentation for 20- to 30-year old current customers

Cross-channel segmentation for 54- to 65-year old current customers

Look-alike modeling based on 20- to 30-year old current customers

Adobe AD0-E452 Practice Test 2 - Free Online Exam Questions 41-80

A company wants to onboard single campaign lists to the same data source each month to re-engage with their current customer. The company wants to ensure that the customer can be a part of multiple campaigns.

Which file type should an architect recommend to meet the requirements?

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Adobe AD0-E452 Practice Test 2

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Adobe AD0-E452 Practice Tests

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