A B2B company wants to invite current customers who have logged into their account in the last 90 days to its local roundtable event in Chicago, IL through a personalized postcard, SMS Text Message, and email invitation:The B2B company has client information available in the following data sources:• Adobe Analytics• Adobe Experience Platform• Adobe Audience Manager• Adobe Campaign Standard• Adobe Experience Manager• CRM Which steps should the B2B company take to send the communications?

Create segment in AEP-CDP that matches business requirements

Ingest the CRM data into Analytics

Create segment for clients who have logged in within the last 90 days from Chicago, IL In Analytics send data into AEP dataset

Create segment in AEP-CDP that matches business requirements

Share the segment with Adobe Campaign Standard

Ingest the CRM data into Analytics and Audience manager

Create segment for clients who have logged in within the last 90 days in Analytics and send data into AEP dataset

Create segment for clients who are from Chicago, IL in Audience Manager and send into AEP dataset

Make sure profile merge policies use current data in AEP

An e-commerce company wants to use the Experience Platform Real-time CDP to contact known prospects or customers who abandon before checking out.The following data sources are available to be imported:• CRM system of customers• Adobe Analytics• Order Processing System detailing orders The retailer uses the following tools to market to customers:• Email• Google Display Ads• Adobe Target for personalizationKnown prospects are defined as people who have provided an email address.Which workflow should be used?

Import customer data into the profile

Set up Adobe Analytics as a source

Use segmentation to find profiles with email address and visited a product page and added to cart but did not complete checkout

Send the segment of Abandon customers to Campaign and Target

Import customer data into the profile

Set up Adobe Analytics as a source

Use segmentation to find customers who have visited a product page and added to cart but did not complete checkout

Send the segment of Abandon customers to Campaign and Target

A food company offers monthly subscription meat boxes. People who buy bacon in the past 90 days typically spend 20% more. The company wants to use the Experience Platform to remind customers to add bacon to their upcoming subscription box to increase sales. Subscription boxes cannot be changed 2 weeks before delivery.The company has the following data sources available to be imported:• CRM system of customers• Order Processing System detailing orders• Product Catalog via Magento• Adobe Analytics The company uses the following tools to market to customers:• Email• Google Display Ads• Facebook• Adobe Target for personalizationHow should the engineer set up the segment?

Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days

emailOptlnFlag = Yes AND Order Contains "Bacon* AND NextDeliveryDate > 14 days

Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days AND LastWebVisit < 7 Days

emailOptlnFlag = Yes AND Last 3 Orders Do not Contain 'Bacon" AND NextDeliveryDate > 14 days

Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days

After mapping a segment to an external destination, the user notices in the dataflow run tab that some of the identities have been excluded.What are two things that could cause this issue? (Choose two.)

Some identities were not recognized by the destination

Some identities were not meeting consent policies

Some identities were not recognized by the destination

Some identities were missing attributes

Some identities were not enabled for activation

Some identities were not meeting consent policies

A global retailer wants to send promotional discount offers to the following:Existing customers who are:• Within 50 miles of their nearest store• Have made one of the following:• Visits to the website more than 3 times in the last 2 weeks• Purchase of items worth more than $200 in the last 2 months• Have high propensity to purchaseThis offer will be sent via SMS if the customer has subscribed to SMS. Otherwise, the offer will be sent via email.They have made the following digital investment:• Adobe Experience Platform• Adobe Audience Manager• Adobe Analytics• Adobe Campaign• Adobe Target• Adobe Advertising Cloud• CRMWhich steps should the retailer take to meet the requirement?

Create Adobe Analytics and AAM source connection in AEP

Create segment in Adobe Target for visitors with high propensity score to purchase

Import segment in AEP and combine with web visits, distance from store, and purchase order data attributes

Share segment with Adobe Advertising Cloud

Create Adobe Analytics source connection In AEP

A clothing company is based in Canada. A marketer at the company wants to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days.The marketer wants to send out the campaign on August 1.The company sells the following summer products:• Sandals• Swimwear• T-shirts• ShortsThe available attributes are: customer_hobbies email opt in The available events are:producLbrowseproduct_categoryitemjdHow should the marketer configure this campaign?

For attributes select: email opt in = YESFor events select:product.browse = last 90 daysproduct.category = Sandals, Swimwear, Tshirts, ShortsSave the segment and schedule the export for 7/31For attributes select: email opt in = NO

For attributes select: email opt in = YESFor events select:product.browse = last 90 daysproducLcategory = sandals, swimwear, tshlrts. shortsSave the segment and schedule the export for 8/1For attributes select: email opt in = YES

For attributes select: email opt in = YESFor events select:product.browse = last 90 daysproduct.category = Sandals, Swimwear, Tshirts, ShortsSave the segment and schedule the export for 7/31For attributes select: email opt in = NO

For events select:product.browse = last 90 daysproduct.category = Sandals. Swimwear, Tshirts, ShortsSave the segment and schedule the export for 7/31

For events select:item_id = 1221product_category = Sandals, Swimwear, Tshirts, ShortsSave the segment and schedule the export for 7/31

A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.The marketer has the following data sources available to be imported:• Member Hub• Digital Order Line (DOL)• Brick Mortar Order Line (BMOL)• ClickstreamHow should the Experience Platform be set up?

Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL. BMOL, and Clickstream

Bring in member profile data from Member Hub into AEP

Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL. BMOL, and Clickstream

Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months

Send audiences to Facebook via s3 destination exports

Bring in member profile information from Clickstream into AEP

Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL

Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months

Send audiences to Facebook via s3 destination exports

A company wants to create a new segment of current customers to advertise to them through Google's Display Network to encourage them to download an exclusive white paper. The company wants to limit this segment to only include customers after they have watched one video from the company's gated knowledge center, and who have contracts that expire in 3 months.The company has mar-tech tools and services with which they track and communicate with clients:• Adobe Analytics• Adobe Experience Platform• Adobe Campaign Standard• Adobe Experience Manager• CRM• Google Adwords Account Which steps should the company take to advertise?

Onboard the CRM data Into the AEP dataset Create a segment in AEP-CDP that matches the business requirements Share the segment with Google Adwords

Onboard the CRM data into the AEP dataset Create a segment in Analytics that matches the business requirements and send to AEP dataset Share the segment with Google Adwords

Onboard the CRM data Into the AEP dataset Create a segment in AEP-CDP that matches the business requirements Share the segment with Google Adwords

Onboard the CRM data into Adobe Analytics Create a segment in AEP-CDP that matches the business requirements Share the segment with Google Adwords

A retailer wants to create a segment of existing customers who have browsed the website in the past hour. The web activity is being sourced from Adobe Analytics in real-time streaming, and the customer list comes daily as batch from the CRM system.Which segment should the engineer create to evaluate streaming?

A segment based on the Adobe Analytics data source and using membership in a Customer segment

A segment that includes all customers and any customer whose last web activity Is older than 1 hour ago

A segment that only looks at the Adobe Analytics data source

A segment based on the Adobe Analytics data source and using membership in a Customer segment

A customer is bringing in data through the following AEP Source Connectors:• HTTP Sink Connector via streaming for transaction data• S3 Connector for their batch Profile data coming from a Data Lake Which segmentation evaluation is allowed9

Streaming or Batch evaluation depending on the segment definition

Batch evaluation for all segment definitions

Streaming evaluation for all segment definitions

Combination of Batch segments evaluation depending on the segment definition

Streaming or Batch evaluation depending on the segment definition

A credit union wants to create a segment based on all customers who currently have a home loan with the credit union, pay through auto pay, and have logged in within the last 2 weeks but do not have a credit card issued through the credit union.Which criteria does the engineer need to create this segment?

• Customer exists within the client dataset• Customer has logged in within the last 14 days• Customer has a home loan with the credit union• Customer has auto pay set up for paying the home loan• Customer has not acquired a credit card

• Customer exists within the client dataset• Customer has logged in within the last 30 days• Customer has a home loan with the credit union• Customer has auto pay set up for paying the home loan• Customer acquired a credit card in the last 30 days

• Customer exists within the client dataset• Customer has logged in within the last 30 days• Customer has a home loan with the credit union• Customer pays by check for their home loan• Customer acquired a credit card in the last 30 days

• Customer exists within the client dataset• Customer has logged in within the last 14 days• Customer has a home loan with the credit union• Customer has auto pay set up for paying the home loan• Customer has not acquired a credit card

• Customer exists within the client dataset• Customer has logged in within the last 14 days• Customer has a home loan with the credit union• Customer pays by check for their home loan• Customer has not acquired a credit card

A marketer for a telecommunication company is designing a campaign for their existing customers to upgrade to the latest smartphone device. The marketer also does not want to annoy customers who have already upgraded or have not opted in for email.Which attributes should be used to meet the requirement?

hasUpgraded=false AND emailOptln=true

hasUpgraded=True OR emailOptln=true

hasUpgraded=true AND emailOptln=false

A user wants to target customers who have browsed the products.com website in the last 30 days.The available attributes are: Last_Website_BrowseLast_App_Browse Last_ActivityThe available events are:Website.BrowseApp.BrowseWhere can the user define time parameters for the segment?

In the attribute rLast.Website_Browse" or the event rWebsite_Browse"

In the attribute "LasLWebsite.Browse" only

In the attribute 'Last.Activity" or the 'App.Browse'' event

In the attribute rLast.Website_Browse" or the event rWebsite_Browse"

A user wants to use the AEP Ul to create an audience that includes customers who have an email address, are from the same country, and are interested in painting or drawing.What should the user do?

Drag and drop email address and country attributes using 'AND' logic and create a container for painting and drawing and change the logic of that container to "OR"

Drag and drop all attributes and use "AND" logic for all attributes

Drag and drop painting and drawing attributes using 'AND- logic and create a container for email address and country and change the logic of ° that container to "AND"

Drag and drop all attributes and use "OR" logic for all attributes

A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich. The engineer logs in and sees the following profile attributes and segments already set up.Segments• Breakfast Eaters• Lunch Eaters• Dinner Eaters• High-Value DinnersProfile Attributes• Favorite Location• Favorite Breakfast Meal• Favorite Lunch Meal• Favorite Dinner Meal• Last PurchaseHow should the engineer create a segment to meet the customer's needs?

Must Exist in Lunch EatersORMust Exist in Dinner Eaters

Favorite Breakfast Meal is Nulll or EmptyAND

Favorite Lunch Meal is NOT Null or EmptyORFavorite Dinner Meal is NOT Null or Empty

Must Exist in Lunch EatersORMust Exist in Dinner Eaters

Must Not Exist in Breakfast Eaters

Favorite Breakfast Meal is Null or Empty

A financial services company wants to create a segment based on all people who have spent more than $400 on their credit card in the last 48 hours.Which segment building block should be used to create this segment?

An aggregate of transaction events

A pre-existing audience of credit card spenders

A customer sets up a destination with deduplication enabled on phone number and has two customer records that look as shown:Customer 1Email: mjones1@example.com Phone: 555 124 1234 First Name: Mary Last Name: Jones CreateDate: 2//2/2012Customer 2Email: mjones@example.comPhone: 555 124 1234First Name: MaryLast Name: JCreate Date: 2//2/2021What will the destination file look like?

Email, Phone, First Name, Last Name, Create Date mjones1@example.com, 555 1241234, Mary, Jones, 2//2/2012

Email, Phone, First Name, Last Name, Create Date mjones1@example.com, 555 1241234, Mary, Jones, 2//2/2012 mjones@example.com. 555 1241234, Mary, J, 2//2/2021

Email, Phone, First Name, Last Name, Create Date mjones@example.com, 555 124 1234, Mary J, 2//2/2021

Email, Phone, First Name, Last Name, Create Date mjones1@example.com, 555 1241234, Mary, Jones, 2//2/2012

The Profile is set up with the following attributes:• EmaiLaddress• firstName• lastName• CRM_idSome customers do not provide email addresses, and some addresses may be duplicate with different CRM id's. The client wants a file to be sent to Email provider so that customers can be sent a promotional email.Which option should the engineer choose to make sure that only a single record per email address is sent?

Set up deduplication by the key EmaiLaddress and mark it as Mandatory

Set up deduplication by the composite key EmaiLaddress + lastName and mark it as Mandatory

Set up deduplication by the composite key EmaiLaddress + firstName

Set up deduplication by the key EmaiLaddress and mark it as Mandatory

Set up deduplication by the composite key EmaiLaddress + CRMJd and mark It as Mandatory

An engineer is scheduling a destination export for email marketing and cloud storage destinations.The customer wants to make sure unique profiles are sent over and primary identifiers are included.What should the engineer do during configuration?

In the select attribute page:• Check the mandatory key across the Unique identifier attribute• Check the Deduplication Key across the Profile attributes

While Creating the schedule:• Check the mandatory key across the Unique identifier attribute• Check the Deduplication Key across the Profile attributes

In the select attribute page:• Check the mandatory key across all attributes in the create schedule page:• Check the Deduplication Key across the Profile attributes

As part of Account setup process:• Select the deduplicate option for export using Unique identifier

A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data:Company Existing Profile Data:• companyEmail: celeste.brown@bluewidgetcompany.com• fName: Celeste• IName: Brown-Smith• officePhone: 555-555-7787• mobilePhone: 555-555-1212• companyName: Blue Widget Company• companyPosition: ManagerData From Web Form Submitted:• companyEmail: celeste.brown@bluewidgetcompany.com• fName: Celeste• IName: Brown-Smith• officePhone: 555-555-7700• mobilePhone: 555-555-1212• companyName: Blue Widget Company• companyPosition: DirectorAssume deduplication by the composite key companyEmail + IName + mobilePhone and the new web form data supersedes current data.Which entry will the export file contain?

companyEmail, mobilePhone, Iname, fname, companyName. companyPosition, officePhone celeste.brown@bluewidgetcompany.com, 555-555-1212, Brown-Smith, Celeste. Blue Widget Company, Director, 555-555-7700

companyEmail, mobilePhone, Iname, (name, companyName, companyPosition, officePhone celeste.brown@bluewidgetcompany.com, 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Director, 555-555-7700 celeste.brown@bluewidgetcompany.com, 555-555-1212, Brown-Smith, Celeste, Blue Widget Company. Manager. 555-555-7787

companyEmail, mobilePhone, Iname, fname, companyName. companyPosition, officePhone celeste.brown@bluewidgetcompany.com, 555-555-1212, Brown-Smith, Celeste. Blue Widget Company, Director, 555-555-7700

companyEmail, mobilePhone, Iname, fname, companyName, companyPosition, officePhone celeste.brown@bluewidgetcompany.com, 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Manager. 555-555-7787

A B2B company wants to send out an email or text invitation to their exclusive new product webinar to current clients who have viewed their new products web page within their customer only portal and have opted into receiving communications.Which data fields should be sent to the destination?

NameMobile Phone NumberEmail Address

NameMobile Phone NumberOpt In Flag for Texts

NameEmail AddressOpt In Flag for Emails

NameEmail AddressNew Product Page Viewed Flag

NameMobile Phone NumberEmail Address

Adobe AD7-E601 Practice Test 1 - Free Online Exam Questions 1-34

Question 1 / 34

After successfully ingesting profile data from a CRM system into AER a user creates a segment using profile attributes from the same uploaded dat a. The Segment Ul shows an estimated audience size of zero.

Which two actions can the user take to view the correct segment size? (Choose two.)

Disable and re-enable the dataset for profile

Use on-demand evaluation

Wait for the next scheduled evaluation

Change the primary identifier of the dataset

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