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AD7-E601: Adobe Real-Time CDP Technical Practitioner
Adobe
Exam Questions:
34
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2.370 Learners
The AD7-E601 also known as Adobe Real-Time CDP Technical Practitioner, this exam is crucial for professionals in the field of Adobe Real-Time Customer Data Platform (RTCDP). To increase your chances of passing, practicing with real exam questions shared by those who have succeeded can be invaluable. In this guide, we’ll provide you with practice test questions and answers, offering insights directly from candidates who have already passed the exam.
Why Use AD7-E601 Practice Test?
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Real Exam Experience: Our practice tests accurately replicate the format and difficulty of the actual AD7-E601 exam, providing you with a realistic preparation experience.
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Identify Knowledge Gaps: Practicing with these tests helps you identify areas where you need more study, allowing you to focus your efforts effectively.
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Boost Confidence: Regular practice with exam-like questions builds your confidence and reduces test anxiety.
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Track Your Progress: Monitor your performance over time to see your improvement and adjust your study plan accordingly.
Key Features of AD7-E601 Practice Test:
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Up-to-Date Content: Our community ensures that the questions are regularly updated to reflect the latest exam objectives and technology trends.
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Detailed Explanations: Each question comes with detailed explanations, helping you understand the correct answers and learn from any mistakes.
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Comprehensive Coverage: The practice tests cover all key topics of the AD7-E601 exam, including:
- Validation
- Segmentation
- Destinations
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Customizable Practice: Create your own practice sessions based on specific topics or difficulty levels to tailor your study experience to your needs.
Exam Details:
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Exam Number: AD7-E601
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Exam Name: Adobe Real-Time CDP Technical Practitioner
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Length of Test: 51 minutes
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Exam Format: Web-based with multiple-choice, multiple-response, drag-and-drop, and point-and-click questions
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Exam Language: English
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Number of Questions: 34 questions
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Passing Score: 25/34
Use the member-shared AD7-E601 Practice Tests to ensure you're fully prepared for your certification exam. Start practicing today and take a significant step towards achieving your certification goals!
Related questions
A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.
The marketer has the following data sources available to be imported:
• Member Hub
• Digital Order Line (DOL)
• Brick Mortar Order Line (BMOL)
• Clickstream
How should the Experience Platform be set up?
Explanation:
This is the most effective workflow to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store. By bringing in member profile data from Member Hub into AEP, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By bringing in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream into AEP dataset, the company can ingest online and offline purchase data from different sources into AEP. By creating segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sending audiences to Facebook via s3 destination exports, the company can activate their segment across multiple channels, such as Instagram ads. Reference: : Onboard Data into Platform : Create a Segment : Share Segments with Destinations
A real-time CDP Email destination requires a hashed email address as part of the File export. The Profile is set up with an email address in plaintext.
Which selection should the engineer choose to set up the destination?
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A user wants to target customers who have browsed the products.com website in the last 30 days.
The available attributes are: Last_Website_Browse
Last_App_Browse Last_Activity
The available events are:
Website.Browse
App.Browse
Where can the user define time parameters for the segment?
Explanation:
The correct answer is D because it matches the scenario given in the question. The user can define time parameters for the segment in the attribute "Last_Website_Browse" or the event "Website_Browse". The other options do not allow the user to specify the time frame of 30 days.
Reference: https://experienceleague.adobe.com/docs/experienceplatform/ rtcdp/segmentation/segment-builder-guide.html?lang=en
An e-commerce company wants to use the Experience Platform Real-time CDP to contact known prospects or customers who abandon before checking out.
The following data sources are available to be imported:
• CRM system of customers
• Adobe Analytics
• Order Processing System detailing orders The retailer uses the following tools to market to customers:
• Google Display Ads
• Adobe Target for personalization
Known prospects are defined as people who have provided an email address.
Which workflow should be used?
Explanation:
This is the most suitable workflow to contact known prospects or customers who abandon before checking out. By importing customer data into the profile, the company can enrich their profile data with CRM information, such as email address. By setting up Adobe Analytics as a source, the company can ingest online behavior data from web and app into AEP dataset. By using segmentation to find profiles with email address and visited a product page and added to cart but did not complete checkout, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sending the segment of Abandon customers to Campaign and Target, the company can activate their segment across multiple channels, such as email, Google Display Ads, and personalization. Reference: : Onboard Data into Platform : Connect Adobe Analytics Data Sources : Create a Segment : Share Segments with Destinations
A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data:
Company Existing Profile Data:
• companyEmail: [email protected]
• fName: Celeste
• IName: Brown-Smith
• officePhone: 555-555-7787
• mobilePhone: 555-555-1212
• companyName: Blue Widget Company
• companyPosition: Manager
Data From Web Form Submitted:
• companyEmail: [email protected]
• fName: Celeste
• IName: Brown-Smith
• officePhone: 555-555-7700
• mobilePhone: 555-555-1212
• companyName: Blue Widget Company
• companyPosition: Director
Assume deduplication by the composite key companyEmail + IName + mobilePhone and the new web form data supersedes current data.
Which entry will the export file contain?
An engineer is scheduling a destination export for email marketing and cloud storage destinations.
The customer wants to make sure unique profiles are sent over and primary identifiers are included.
What should the engineer do during configuration?
A customer sets up a destination with deduplication enabled on phone number and has two customer records that look as shown:
Customer 1
Email: [email protected] Phone: 555 124 1234 First Name: Mary Last Name: Jones Create
Date: 2//2/2012
Customer 2
Email: [email protected]
Phone: 555 124 1234
First Name: Mary
Last Name: J
Create Date: 2//2/2021
What will the destination file look like?
A user wants to use the AEP Ul to create an audience that includes customers who have an email address, are from the same country, and are interested in painting or drawing.
What should the user do?
A customer brings in their data from CRM and Data Lake sources daily through Adobe Experience Platform Sources. Which Segmentation(s) evaluation is allowed?
Explanation:
Batch evaluation is the only segmentation evaluation mode that is allowed for a customer who brings in their data from CRM and Data Lake sources daily through Adobe Experience Platform Sources. Batch evaluation is available for segments that use batch data sources, such as S3 Connector or FTP Connector, or use any batch-only features, such as time windows or derived attributes. Batch evaluation runs periodically based on the segment refresh interval. Reference: : Segment Evaluation
A clothing company is based in Canada. A marketer at the company wants to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days.
The marketer wants to send out the campaign on August 1.
The company sells the following summer products:
• Sandals
• Swimwear
• T-shirts
• Shorts
The available attributes are: customer_hobbies email opt in The available events are:
producLbrowse
product_category
itemjd
How should the marketer configure this campaign?
Explanation:
This is the most appropriate workflow to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days. By selecting email opt in = YES as an attribute, the company can filter out customers who have not consented to receive email communications. By selecting product.browse = last 90 days and product.category = Sandals, Swimwear, Tshirts, Shorts as events, the company can capture customers who have shown interest in summer products recently. By saving the segment and scheduling the export for 7/31, the company can ensure that the segment is up to date and ready to be sent out on August 1. Reference: : Create a Segment : Schedule Segment Export
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