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Question 1

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After successfully ingesting profile data from a CRM system into AER a user creates a segment using profile attributes from the same uploaded dat a. The Segment Ul shows an estimated audience size of zero.

Which two actions can the user take to view the correct segment size? (Choose two.)

Disable and re-enable the dataset for profile
Disable and re-enable the dataset for profile
Use on-demand evaluation
Use on-demand evaluation
Wait for the next scheduled evaluation
Wait for the next scheduled evaluation
Change the primary identifier of the dataset
Change the primary identifier of the dataset
Suggested answer: B, C
Explanation:

On-demand evaluation is a feature that allows users to manually trigger segment evaluation and see the updated segment size immediately. Waiting for the next scheduled evaluation is another option, as segment evaluation runs periodically based on the segment refresh interval. Reference: : Ondemand Segment Evaluation : Segment Evaluation

asked 02/10/2024
Marc Aurele ALLOTCHENOU
41 questions

Question 2

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A company collects customer mobile numbers into AEP from multiple sources. One of the sources does not provide reliable dat a. The company will only use the unreliable data source as a backup source.

Which AEP feature should be used to meet this requirement?

Union schema
Union schema
Identity namespace
Identity namespace
Merge policy
Merge policy
Suggested answer: C
Explanation:

Merge policy is a feature that allows users to define how data from different sources should be merged into a single profile. Users can specify the priority of data sources and the rules for resolving conflicts. This way, the company can use the unreliable data source as a backup source only when the other sources do not provide the mobile number. Reference: : Merge Policy Overview : Merge Policy UI

asked 02/10/2024
bebo here
50 questions

Question 3

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What must be defined for a destination to connect policies with data labels to enable data usage enforcement for that destination?

Marketing actions
Marketing actions
Governance policy
Governance policy
Sensitive data labels
Sensitive data labels
Suggested answer: B
Explanation:

Governance policy is a feature that allows users to define how data can be used for different destinations based on data labels and marketing actions. Data labels are tags that indicate the sensitivity or classification of data, such as PII or opt-out. Marketing actions are categories of activities that describe how data is used for a destination, such as personalization or analytics. By creating a governance policy, users can connect policies with data labels and enable data usage enforcement for that destination. Reference: : Governance Policy Overview : Data Labels Overview : Marketing Actions Overview : Create a Governance Policy

asked 02/10/2024
Christopher Adams
47 questions

Question 4

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A B2B company wants to invite current customers who have logged into their account in the last 90 days to its local roundtable event in Chicago, IL through a personalized postcard, SMS Text Message, and email invitation:

The B2B company has client information available in the following data sources:

• Adobe Analytics

• Adobe Experience Platform

• Adobe Audience Manager

• Adobe Campaign Standard

• Adobe Experience Manager

• CRM Which steps should the B2B company take to send the communications?

Ingest the CRM data into Analytics
Ingest the CRM data into Analytics
Create segment for clients who have logged in within the last 90 days from Chicago, IL In Analytics send data into AEP dataset
Create segment for clients who have logged in within the last 90 days from Chicago, IL In Analytics send data into AEP dataset
Create segment in AEP-CDP that matches business requirements
Create segment in AEP-CDP that matches business requirements
Share the segment with Adobe Campaign Standard
Share the segment with Adobe Campaign Standard
Ingest the CRM data into Analytics and Audience manager
Ingest the CRM data into Analytics and Audience manager
Create segment for clients who have logged in within the last 90 days in Analytics and send data into AEP dataset
Create segment for clients who have logged in within the last 90 days in Analytics and send data into AEP dataset
Create segment for clients who are from Chicago, IL in Audience Manager and send into AEP dataset
Create segment for clients who are from Chicago, IL in Audience Manager and send into AEP dataset
Make sure profile merge policies use current data in AEP
Make sure profile merge policies use current data in AEP
Create segment in AEP-CDP that matches business requirements
Create segment in AEP-CDP that matches business requirements
Share the segment with Adobe Campaign Standard
Share the segment with Adobe Campaign Standard
Ingest the CRM data into Analytics and Audience manager
Ingest the CRM data into Analytics and Audience manager
Create segment for clients who have logged in within the last 90 days in Analytics and send data into AEP dataset
Create segment for clients who have logged in within the last 90 days in Analytics and send data into AEP dataset
Create segment for clients who are from Chicago, IL in Audience Manager and send Into AEP dataset
Create segment for clients who are from Chicago, IL in Audience Manager and send Into AEP dataset
Make sure profile merge policies use current data in AEP
Make sure profile merge policies use current data in AEP
Create segment in AEP-CDP that matches business requirements
Create segment in AEP-CDP that matches business requirements
Share the segment with Adobe Campaign Standard
Share the segment with Adobe Campaign Standard
Onboard the CRM data into AEP dataset
Onboard the CRM data into AEP dataset
Create segment in AEP-CDP that matches business requirements
Create segment in AEP-CDP that matches business requirements
Share the segment with Adobe Campaign Standard
Share the segment with Adobe Campaign Standard
Suggested answer: D
Explanation:

This is the simplest and most efficient workflow to send the communications to the current customers who have logged into their account in the last 90 days and are from Chicago, IL. By onboarding the CRM data into AEP dataset, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By creating a segment in AEPCDP that matches the business requirements, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sharing the segment with Adobe Campaign Standard, the company can activate their segment across multiple channels, such as email, SMS, and postcard. Reference: : Onboard Data into Platform : Create a Segment : Share Segments with Destinations

asked 02/10/2024
MIGUEL FERNANDEZ
48 questions

Question 5

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An e-commerce company wants to use the Experience Platform Real-time CDP to contact known prospects or customers who abandon before checking out.

The following data sources are available to be imported:

• CRM system of customers

• Adobe Analytics

• Order Processing System detailing orders The retailer uses the following tools to market to customers:

• Email

• Google Display Ads

• Adobe Target for personalization

Known prospects are defined as people who have provided an email address.

Which workflow should be used?

Import customer data into the profile
Import customer data into the profile
Set up Adobe Analytics as a source
Set up Adobe Analytics as a source
Use segmentation to find profiles with email address and visited a product page and added to cart but did not complete checkout
Use segmentation to find profiles with email address and visited a product page and added to cart but did not complete checkout
Send the segment of Abandon customers to Campaign and Target
Send the segment of Abandon customers to Campaign and Target
Import customer data into the profile
Import customer data into the profile
Set up Adobe Analytics as a source
Set up Adobe Analytics as a source
Use segmentation to find customers who have visited a product page and added to cart but did not complete checkout
Use segmentation to find customers who have visited a product page and added to cart but did not complete checkout
Send the segment of Abandon customers to Campaign and Target
Send the segment of Abandon customers to Campaign and Target
Import customer data into the profile
Import customer data into the profile
Set up Order Processing System detailing orders
Set up Order Processing System detailing orders
Use segmentation to find customers who have visited a product page and added to cart but did not order
Use segmentation to find customers who have visited a product page and added to cart but did not order
Send the segment of Abandon customers to Campaign and Target
Send the segment of Abandon customers to Campaign and Target
Suggested answer: A
Explanation:

This is the most suitable workflow to contact known prospects or customers who abandon before checking out. By importing customer data into the profile, the company can enrich their profile data with CRM information, such as email address. By setting up Adobe Analytics as a source, the company can ingest online behavior data from web and app into AEP dataset. By using segmentation to find profiles with email address and visited a product page and added to cart but did not complete checkout, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sending the segment of Abandon customers to Campaign and Target, the company can activate their segment across multiple channels, such as email, Google Display Ads, and personalization. Reference: : Onboard Data into Platform : Connect Adobe Analytics Data Sources : Create a Segment : Share Segments with Destinations

asked 02/10/2024
James Sutter
40 questions

Question 6

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A company collects online transaction data from two different sources and onboards into AER

The data is housed in two systems:

• Digital Order Line (DOL), which gets data at a daily batch latency

• Streaming (Web/App) The company prefers to use Streaming data over DOL. Which method should the engineer use?

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Question 7

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A food company offers monthly subscription meat boxes. People who buy bacon in the past 90 days typically spend 20% more. The company wants to use the Experience Platform to remind customers to add bacon to their upcoming subscription box to increase sales. Subscription boxes cannot be changed 2 weeks before delivery.

The company has the following data sources available to be imported:

• CRM system of customers

• Order Processing System detailing orders

• Product Catalog via Magento

• Adobe Analytics The company uses the following tools to market to customers:

• Email

• Google Display Ads

• Facebook

• Adobe Target for personalization

How should the engineer set up the segment?

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Question 8

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After mapping a segment to an external destination, the user notices in the dataflow run tab that some of the identities have been excluded.

What are two things that could cause this issue? (Choose two.)

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Question 9

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A global retailer wants to send promotional discount offers to the following:

Existing customers who are:

• Within 50 miles of their nearest store

• Have made one of the following:

• Visits to the website more than 3 times in the last 2 weeks

• Purchase of items worth more than $200 in the last 2 months

• Have high propensity to purchase

This offer will be sent via SMS if the customer has subscribed to SMS. Otherwise, the offer will be sent via email.

They have made the following digital investment:

• Adobe Experience Platform

• Adobe Audience Manager

• Adobe Analytics

• Adobe Campaign

• Adobe Target

• Adobe Advertising Cloud

• CRM

Which steps should the retailer take to meet the requirement?

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Question 10

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A clothing company is based in Canada. A marketer at the company wants to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days.

The marketer wants to send out the campaign on August 1.

The company sells the following summer products:

• Sandals

• Swimwear

• T-shirts

• Shorts

The available attributes are: customer_hobbies email opt in The available events are:

producLbrowse

product_category

itemjd

How should the marketer configure this campaign?

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