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Adobe AD7-E601 Practice Test - Questions Answers, Page 3

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Question 21

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A marketer for a telecommunication company is designing a campaign for their existing customers to upgrade to the latest smartphone device. The marketer also does not want to annoy customers who have already upgraded or have not opted in for email.

Which attributes should be used to meet the requirement?

hasUpgraded=false AND emailOptln=true
hasUpgraded=false AND emailOptln=true
hasUpgraded=True OR emailOptln=true
hasUpgraded=True OR emailOptln=true
hasUpgraded=true AND emailOptln=false
hasUpgraded=true AND emailOptln=false
Suggested answer: A

Explanation:

This is the most suitable criteria to meet the requirement of sending win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store. By selecting hasUpgraded=false as an attribute, the company can filter out customers who have already upgraded to the latest smartphone device. By selecting emailOptln=true as an attribute, the company can filter out customers who have not opted in for email communications. Reference: : Create a Segment

asked 02/10/2024
Faizan Ahmed
39 questions

Question 22

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A user wants to target customers who have browsed the products.com website in the last 30 days.

The available attributes are: Last_Website_Browse

Last_App_Browse Last_Activity

The available events are:

Website.Browse

App.Browse

Where can the user define time parameters for the segment?

In the destination schedule Ul
In the destination schedule Ul
In the attribute "LasLWebsite.Browse" only
In the attribute "LasLWebsite.Browse" only
In the attribute 'Last.Activity" or the 'App.Browse'' event
In the attribute 'Last.Activity" or the 'App.Browse'' event
In the attribute rLast.Website_Browse" or the event rWebsite_Browse"
In the attribute rLast.Website_Browse" or the event rWebsite_Browse"
Suggested answer: D

Explanation:

The correct answer is D because it matches the scenario given in the question. The user can define time parameters for the segment in the attribute "Last_Website_Browse" or the event "Website_Browse". The other options do not allow the user to specify the time frame of 30 days.

Reference: https://experienceleague.adobe.com/docs/experienceplatform/ rtcdp/segmentation/segment-builder-guide.html?lang=en

asked 02/10/2024
Katlego Nkwane
45 questions

Question 23

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A user wants to use the AEP Ul to create an audience that includes customers who have an email address, are from the same country, and are interested in painting or drawing.

What should the user do?

Drag and drop email address and country attributes using 'AND' logic and create a container for painting and drawing and change the logic of that container to "OR"
Drag and drop email address and country attributes using 'AND' logic and create a container for painting and drawing and change the logic of that container to "OR"
Drag and drop all attributes and use "AND" logic for all attributes
Drag and drop all attributes and use "AND" logic for all attributes
Drag and drop painting and drawing attributes using 'AND- logic and create a container for email address and country and change the logic of ° that container to "AND"
Drag and drop painting and drawing attributes using 'AND- logic and create a container for email address and country and change the logic of ° that container to "AND"
Drag and drop all attributes and use "OR" logic for all attributes
Drag and drop all attributes and use "OR" logic for all attributes
Suggested answer: A

Explanation:

The correct answer is A because it matches the requirement given in the question. The user needs to drag and drop email address and country attributes using 'AND' logic to ensure that the customers have an email address and are from the same country. Then, the user needs to create a container for painting and drawing and change the logic of that container to "OR" to ensure that the customers are interested in either painting or drawing or both. Reference:

https://experienceleague.adobe.com/docs/experience-platform/rtcdp/segmentation/segmentbuilder-guide.html?lang=en

asked 02/10/2024
Marcel Engelbrecht
44 questions

Question 24

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A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich. The engineer logs in and sees the following profile attributes and segments already set up.

Segments

• Breakfast Eaters

• Lunch Eaters

• Dinner Eaters

• High-Value Dinners

Profile Attributes

• Favorite Location

• Favorite Breakfast Meal

• Favorite Lunch Meal

• Favorite Dinner Meal

• Last Purchase

How should the engineer create a segment to meet the customer's needs?

Favorite Breakfast Meal is Nulll or EmptyAND
Favorite Breakfast Meal is Nulll or EmptyAND
Favorite Lunch Meal is NOT Null or EmptyORFavorite Dinner Meal is NOT Null or Empty
Favorite Lunch Meal is NOT Null or EmptyORFavorite Dinner Meal is NOT Null or Empty
Must Exist in Lunch EatersORMust Exist in Dinner Eaters
Must Exist in Lunch EatersORMust Exist in Dinner Eaters
Must Not Exist in Breakfast Eaters
Must Not Exist in Breakfast Eaters
Favorite Breakfast Meal is Null or Empty
Favorite Breakfast Meal is Null or Empty
Suggested answer: C

Explanation:

The correct answer is C because it matches the requirement given in the question. The engineer needs to create a segment that excludes customers who eat breakfast at their restaurants. The easiest way to do this is to use the existing segments and select "Must Not Exist in Breakfast Eaters".

The other options do not exclude all breakfast eaters or are too complicated. Reference:

https://experienceleague.adobe.com/docs/experience-platform/rtcdp/segmentation/segmentbuilder-guide.html?lang=en

asked 02/10/2024
Angelica Caldeo
41 questions

Question 25

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A financial services company wants to create a segment based on all people who have spent more than $400 on their credit card in the last 48 hours.

Which segment building block should be used to create this segment?

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Question 26

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A destination segment export is set up to send data to an email provider with the default file name.

The receiving team asks for the file name to be modified to be more descriptive.

Which three options can the engineer add? (Choose three.)

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Question 27

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A customer sets up a destination with deduplication enabled on phone number and has two customer records that look as shown:

Customer 1

Email: [email protected] Phone: 555 124 1234 First Name: Mary Last Name: Jones Create

Date: 2//2/2012

Customer 2

Email: [email protected]

Phone: 555 124 1234

First Name: Mary

Last Name: J

Create Date: 2//2/2021

What will the destination file look like?

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Question 28

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A company is collecting data where the source data is not automatically hashed. According to data privacy policies, the data must be hashed to all destinations when exporting any data.

What must the engineer select to correctly send the data?

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Question 29

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The Profile is set up with the following attributes:

• EmaiLaddress

• firstName

• lastName

• CRM_id

Some customers do not provide email addresses, and some addresses may be duplicate with different CRM id's. The client wants a file to be sent to Email provider so that customers can be sent a promotional email.

Which option should the engineer choose to make sure that only a single record per email address is sent?

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Question 30

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An engineer is scheduling a destination export for email marketing and cloud storage destinations.

The customer wants to make sure unique profiles are sent over and primary identifiers are included.

What should the engineer do during configuration?

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