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Adobe AD7-E601 Practice Test - Questions Answers, Page 3

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Question 21

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A marketer for a telecommunication company is designing a campaign for their existing customers to upgrade to the latest smartphone device. The marketer also does not want to annoy customers who hav

Question 22

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A user wants to target customers who have browsed the products.com website in the last 30 days. The available attributes are: Last_Website_Browse Last_App_Browse Last_Activity The available event

Question 23

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A user wants to use the AEP Ul to create an audience that includes customers who have an email address, are from the same country, and are interested in painting or drawing. What should the user do

Question 24

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A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new bre

Question 25

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A financial services company wants to create a segment based on all people who have spent more than $400 on their credit card in the last 48 hours. Which segment building block should be used to cr

Question 26

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A destination segment export is set up to send data to an email provider with the default file name. The receiving team asks for the file name to be modified to be more descriptive. Which three op

Question 27

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A customer sets up a destination with deduplication enabled on phone number and has two customer records that look as shown: Customer 1 Email: [email protected] Phone: 555 124 1234 First Name: M

Question 28

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A company is collecting data where the source data is not automatically hashed. According to data privacy policies, the data must be hashed to all destinations when exporting any data. What must th

Question 29

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The Profile is set up with the following attributes: • EmaiLaddress • firstName • lastName • CRM_id Some customers do not provide email addresses, and some addresses may be duplicate with diffe

Question 30

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An engineer is scheduling a destination export for email marketing and cloud storage destinations. The customer wants to make sure unique profiles are sent over and primary identifiers are included

Related questions

An engineer is scheduling a destination export for email marketing and cloud storage destinations. The customer wants to make sure unique profiles are sent over and primary identifiers are included. What should the engineer do during configuration?

A customer sets up a destination with deduplication enabled on phone number and has two customer records that look as shown: Customer 1 Email: [email protected] Phone: 555 124 1234 First Name: Mary Last Name: Jones Create Date: 2//2/2012 Customer 2 Email: [email protected] Phone: 555 124 1234 First Name: Mary Last Name: J Create Date: 2//2/2021 What will the destination file look like?

A fast food company just bought real-time CDP. The company wants to create a new marketing campaign to encourage existing customers who do not eat breakfast at their restaurants to try their new breakfast sandwich. The engineer logs in and sees the following profile attributes and segments already set up. Segments • Breakfast Eaters • Lunch Eaters • Dinner Eaters • High-Value Dinners Profile Attributes • Favorite Location • Favorite Breakfast Meal • Favorite Lunch Meal • Favorite Dinner Meal • Last Purchase How should the engineer create a segment to meet the customer's needs?

A customer brings in their data from CRM and Data Lake sources daily through Adobe Experience Platform Sources. Which Segmentation(s) evaluation is allowed?

A retailer wants to create a segment of existing customers who have browsed the website in the past hour. The web activity is being sourced from Adobe Analytics in real-time streaming, and the customer list comes daily as batch from the CRM system. Which segment should the engineer create to evaluate streaming?

A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store. The marketer has the following data sources available to be imported: • Member Hub • Digital Order Line (DOL) • Brick Mortar Order Line (BMOL) • Clickstream How should the Experience Platform be set up?

A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data: Company Existing Profile Data: • companyEmail: [email protected] • fName: Celeste • IName: Brown-Smith • officePhone: 555-555-7787 • mobilePhone: 555-555-1212 • companyName: Blue Widget Company • companyPosition: Manager Data From Web Form Submitted: • companyEmail: [email protected] • fName: Celeste • IName: Brown-Smith • officePhone: 555-555-7700 • mobilePhone: 555-555-1212 • companyName: Blue Widget Company • companyPosition: Director Assume deduplication by the composite key companyEmail + IName + mobilePhone and the new web form data supersedes current data. Which entry will the export file contain?

A user wants to target customers who have browsed the products.com website in the last 30 days. The available attributes are: Last_Website_Browse Last_App_Browse Last_Activity The available events are: Website.Browse App.Browse Where can the user define time parameters for the segment?

A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?

A company wants to create a new segment of current customers to advertise to them through Google's Display Network to encourage them to download an exclusive white paper. The company wants to limit this segment to only include customers after they have watched one video from the company's gated knowledge center, and who have contracts that expire in 3 months. The company has mar-tech tools and services with which they track and communicate with clients: • Adobe Analytics • Adobe Experience Platform • Adobe Campaign Standard • Adobe Experience Manager • CRM • Google Adwords Account Which steps should the company take to advertise?

Question 21

A marketer for a telecommunication company is designing a campaign for their existing customers to upgrade to the latest smartphone device. The marketer also does not want to annoy customers who have already upgraded or have not opted in for email.

Which attributes should be used to meet the requirement?

hasUpgraded=false AND emailOptln=true

hasUpgraded=True OR emailOptln=true

hasUpgraded=true AND emailOptln=false

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Question 22

A user wants to target customers who have browsed the products.com website in the last 30 days.

The available attributes are: Last_Website_Browse

Last_App_Browse Last_Activity

The available events are:

Website.Browse

App.Browse

Where can the user define time parameters for the segment?

In the destination schedule Ul

In the attribute "LasLWebsite.Browse" only

In the attribute 'Last.Activity" or the 'App.Browse'' event

In the attribute rLast.Website_Browse" or the event rWebsite_Browse"

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Question 23

A user wants to use the AEP Ul to create an audience that includes customers who have an email address, are from the same country, and are interested in painting or drawing.

What should the user do?

Drag and drop email address and country attributes using 'AND' logic and create a container for painting and drawing and change the logic of that container to "OR"

Drag and drop all attributes and use "AND" logic for all attributes

Drag and drop painting and drawing attributes using 'AND- logic and create a container for email address and country and change the logic of ° that container to "AND"

Drag and drop all attributes and use "OR" logic for all attributes

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Question 24

Segments

• Breakfast Eaters

• Lunch Eaters

• Dinner Eaters

• High-Value Dinners

Profile Attributes

• Favorite Location

• Favorite Breakfast Meal

• Favorite Lunch Meal

• Favorite Dinner Meal

• Last Purchase

How should the engineer create a segment to meet the customer's needs?

Favorite Breakfast Meal is Nulll or EmptyAND

Favorite Lunch Meal is NOT Null or EmptyORFavorite Dinner Meal is NOT Null or Empty

Must Exist in Lunch EatersORMust Exist in Dinner Eaters

Must Not Exist in Breakfast Eaters

Favorite Breakfast Meal is Null or Empty

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Question 25

A financial services company wants to create a segment based on all people who have spent more than $400 on their credit card in the last 48 hours.

Which segment building block should be used to create this segment?

A transaction event

Credit card spent attribute

An aggregate of transaction events

A pre-existing audience of credit card spenders

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Question 26

A destination segment export is set up to send data to an email provider with the default file name.

The receiving team asks for the file name to be modified to be more descriptive.

Which three options can the engineer add? (Choose three.)

Date and Time

Counter Variable

Custom Text

Data Attribute

Segment Name

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Question 27

A customer sets up a destination with deduplication enabled on phone number and has two customer records that look as shown:

Customer 1

Email: [email protected] Phone: 555 124 1234 First Name: Mary Last Name: Jones Create

Date: 2//2/2012

Customer 2

Email: [email protected]

Phone: 555 124 1234

First Name: Mary

Last Name: J

Create Date: 2//2/2021

What will the destination file look like?

Email, Phone, First Name, Last Name, Create Date [email protected], 555 1241234, Mary, Jones, 2//2/2012 [email protected]. 555 1241234, Mary, J, 2//2/2021

Email, Phone, First Name, Last Name, Create Date [email protected], 555 124 1234, Mary J, 2//2/2021

Email, Phone, First Name, Last Name, Create Date [email protected], 555 1241234, Mary, Jones, 2//2/2012

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Question 28

A company is collecting data where the source data is not automatically hashed. According to data privacy policies, the data must be hashed to all destinations when exporting any data.

What must the engineer select to correctly send the data?

Apply Transformation

Enable Hashing

Transform Data

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Question 29

The Profile is set up with the following attributes:

• EmaiLaddress

• firstName

• lastName

• CRM_id

Some customers do not provide email addresses, and some addresses may be duplicate with different CRM id's. The client wants a file to be sent to Email provider so that customers can be sent a promotional email.

Which option should the engineer choose to make sure that only a single record per email address is sent?

Set up deduplication by the composite key EmaiLaddress + lastName and mark it as Mandatory

Set up deduplication by the composite key EmaiLaddress + firstName

Set up deduplication by the key EmaiLaddress and mark it as Mandatory

Set up deduplication by the composite key EmaiLaddress + CRMJd and mark It as Mandatory

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Question 30

An engineer is scheduling a destination export for email marketing and cloud storage destinations.

The customer wants to make sure unique profiles are sent over and primary identifiers are included.

What should the engineer do during configuration?

In the select attribute page:• Check the mandatory key across the Unique identifier attribute• Check the Deduplication Key across the Profile attributes

While Creating the schedule:• Check the mandatory key across the Unique identifier attribute• Check the Deduplication Key across the Profile attributes

In the select attribute page:• Check the mandatory key across all attributes in the create schedule page:• Check the Deduplication Key across the Profile attributes

As part of Account setup process:• Select the deduplicate option for export using Unique identifier

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