Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a 'Sales' campaign goal.What's the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?

Preventing Google ads from double counting conversions.

Enabling Video ad extensions within their Google Search campaign ads.

Preventing Google ads from double counting conversions.

Receiving a reduction on their average cost-per-view.

Avoiding double serving ads in the Google Search results

You want to get recommendations for features, settings, and solutions for your Google Video campaign.How can you get the information you need when setting up a campaign?

By selling up a budget for the new campaign

By uploading at least one video to YouTube

By linking Google Ads you YouTube channel.

A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow Interest in a product with as many relevant people as possibleWhat action should they take to help achieve this goal?

Use video ad sequencing and target CPM bidding

Select the best creative asset and run a single ad

Use video ad sequencing and target CPM bidding

Use masthead ads for a major sales promotion.

Use bumper ads on competitive video content

A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) biddingWhat should they expect for their max CPV compared to their actual CPV?

Actual CPV is often less than max CPV because its auction bidding.

Max CPV is often less than actual CPV because its auction bidding.

Actual CPV is often less than max CPV because its auction bidding.

Actual CPV is often less than max CPV because it's a reserve buy

Max CPV is often less than actual CPV because It's a reserve buy.

A fitness studio has created a Video campaign and want to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?

Before the campaign serves any impressions.

After two weeks of the campaign first sewing impressions

After The campaigns end dote has been met.

Before the campaign serves any impressions.

Once the campaign first begins to start serving impressions.

A florist chain is looking to generate as much awareness as they can before their special roses go into bloom. They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using 'Brand awareness and reach' as the campaign goal.Which budget type should the florist chain use. and Why?

'Doily.' because because Google Ads will spend their total budget faster than 'Campaign total' will.

'Campaign total.' because Google Ads will spend their total budget faster than Daily will

'Doily.' because because Google Ads will spend their total budget faster than 'Campaign total' will.

'Campaign total.' because Google Ads will try to spend their total budget evenly over the duration of their campaign

'Daily.' because Google Ads will try to spend their total budget evenly over the duration of their campaign.

If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?

By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner

BY using Reach Planner after the campaign's been active for a week so it has relevant data to create mora accurate planning.

By including key words related to the company's products so Reach Planner can narrow down the campaign's settings.

By using Reach Planner from within your company's Google Analytics account so there are more insights to use in the plan

By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner

Your main goal is to drive sales through your company's website, and you've been advised to track conversion events like page visits and adding to cartWhy is tracking those lighter conversion events advisable?

It's advisable because they can be predictive of a full sale.

It's advisable because they create greater loyalty among customers

It's advisable because they help increase brand awareness.

It's advisable because they have the same value as a primary conversion

It's advisable because they can be predictive of a full sale.

Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?

Skippable in stream ads and bumper ads

Masthead ads and non skippable in stream ads

Skippable in stream ads and nonskippable in-stream ads

Skippable in stream ads and bumper ads

A marketing manager started a Video action campaign one month ago. Two weeks ago, they added InMarket and Custom Audiences to the campaign. Currently, they've spent 80% of the campaign budget.What action would you recommend next to grow conversion volume?

Remove audience restrictions with run of network targeting

Engage with website visitors by adding the Life Events audience type

Remove audience restrictions with run of network targeting

Re-engage with existing customers by adding Custom Audiences.

Add Demographics Audiences to re-engage with existing customers.

A business owner wants to measure the unique reach and frequency in their awareness Video campaign.What insight will they glean?

They'll see how many ads served to how people and how many times, across devices and formats.

They'll get to see the terms people were searching for when seeing their ads

They'll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.

They'll see how many ads served to how people and how many times, across devices and formats.

They'll measure lift and ad recall metrics, which arc closer to marketing goals than traditional metrics like clicks and impressions

Which of the following accurately describes a primary benefit of Video action campaigns?

They expand campaigns to run on more places, on and off You Tube, and drive more conversions while still optimizing for the lowest CPA

They expand campaigns to run on more places, on and off YouTube. and drive more conversion* while still optimizing for the lowest CPV

They expand campaigns to run on more places, on and off You Tube, and drive more conversions while still optimizing for the lowest CPA

They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPV.

They simplify campaigns to run on only on You tube and drive more conversions while stilt optimizing for the lowest CPA

The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website.What actions should they take to achieve their goal?

Teal multiple variants of their ads, and make sure they're at least 10 seconds long

Use only one version of their ad, and make sure it's at least 10 seconds long.

Use only one version of their ad, and make ante its less than 10 seconds long

Test multiple variants of their ads, and make sure they're less than 10 seconds long

After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective.What other action should the restaurant take to make sure their campaign is effective?

They should cross-check their ad schedule against when they received leads

They should use the contact form to ask where potential customers learned about the restaurant.

They should ask their customers whether they've seen the videos

They should enable Google Ads conversion tracking.

They should cross-check their ad schedule against when they received leads

A company is looking to grow consideration of their products in their potential customers' purchase cycles.Why is a Google Video campaign an appropriate method to meet their goals?

Because consumers use online video for information gathering before making a purchase

Because online video lets consumers quickly compare similar businesses at once.

Because online video lets consumers browse large product and service inventories they may want to purchase form.

Because consumers use online video for information gathering before making a purchase

Because consumers use online video to seek out the best deals on specific products and services.

An account manager is setting up a new Google Video campaign with an awareness goal, and they see Google Video partners as an optionWhy is it a good idea for them to opt into Google Video partners7

It'll extend the reach of video ads to a collection of leading publisher sites and apps

It'll give thorn access to audiences on the You lube mobile homepage

It'll extend the reach of video ads to a collection of leading publisher sites and apps

It'll give them access to more engagement metrics lo measure the impact of the campaign. O D. It'll extend the reach of video ads to YouTube Live streaming and Premieres.

An account manager is setting up a Video campaign to grow consideration.What ad formats should they expect to run?

Skippable in stream ads and in-feed video ads

Skippable in-stream ads and bumper ads

Non skippabte in -stream ads and mastheads

Non-skippable in-stream ads and in feed video ads

Skippable in stream ads and in-feed video ads

You're using Custom Audiences for a Video action campaign. How can you get the most value from that audience solution?

By using 10 to 15 of the highest convening key words from your Search campaign.

By disabling non skippable in-stream ads.

By implementing automatic placements from your existing Display campaign

By setting bumper ads as your preferred ad format for the campaign

What audience strategy should the account manager at a boat company use when creating their first Google Video campaign to reach people who are already interested in purchasing a boat?

Demographics and Detailed Demographic

If you want to run a Video action campaign that reaches customers who already searched for specific key words on Google Search, which audience solution should you use?

Demographics and Detailed Demographics

What measurement solution should you use to measure the share of views your audience will have a chance to see in your awareness Video campaign?

You should use Active View, which is accessible by adding appropriate columns to statistic tobies

You should use Unique Reach and Frequency, which Is accessible by adding columns to your statistic

You should use Active View, which is accessible by adding appropriate columns to statistic tobies

You should use Active View, which is accessible only by contacting your Google team

You should use Unique Reach and Frequency, which is accessible by contacting your Google team

If you want to generate leads for your business and it's your first time creating a Video action campaign, what ad formats should you expect to be used?

Skippable in stream ads and bumper ads

Skippable in b I ream ads and in-feed video ads

Non skippable in stream ads and bumper ads

Nonskippable in-stream ads and in-feed video ads

A marketing manager wants to reach and engage with potential customers via a Google Video campaign.What first step do they need to complete to get started?

Link Google Ads to their YouTube channel.

Install a video code on their website

Link Google Ads to their YouTube channel.

Prepare a manual bidding strategy

Build a list of relevant keyword.

A Google Video campaign with 'brand awareness and reach' selected as the campaign goal automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategyHow does that benefit the campaign?

By optimizing bids to put the campaign's message in front of as many relevant people as possible

By creating as many impressions as possible in line with the tCPM.

By acquiring as many dicks as possible according to the daily budget that's been set.

By analyzing historical feedback and making adjustments to bids based on performance signals.

For a new awareness Google Video campaign that uses custom audiences, you're considering overlaying Demographics and Detailed Demographics with Custom Audiences.Why should you keep the two audience solutions separate?

In order to make sure the reach of the campaign won't become restricted

In order to avoid having the campaign not run at all

In order to prevent the average cost-per-view from increasing

In order to make sure there's no limit on the types of video formats served.

You tried using Reach Planner to create a forecast for your new awareness Video campaign, but the campaign results were very different from the media plan numbers provided by the Reach Planner forecast.Why did this mismatch occur between campaign results and forecast data?

Because you built a campaign that didn't match the plan settings in Reach Planner

Because you used React) Planner during the least optimal tune of day

Because you built a campaign that didn't match the plan settings in Reach Planner

Because React) Planner forecasts aren't compatible with Video campaigns for any marketing objective

Because Reach Planner forecasts aren't compatible with awareness campaigns.

An account manager decides to use Custom Audiences for their new Video action campaign.What implementation suggestion would you recommend?

Use 10 to 10 15 of the best-converting key words from their Search campaigns.

Combine their Custom Audiences with Demographic Audiences in the same ad group

Use 10 to 10 15 of the best-converting key words from their Search campaigns.

Layer as many audience types as possible within the same ad group

Use five of their best-converting placements from their Display campaigns.

To find out how users' interactions with your video ads leads to product sales, what feature of Video action campaign would you use?

You'd use Custom Intent Audiences

The owner of a music store wants to Increase awareness for his store, and has been told that Google's Video solutions can assist him.How can Google's Video solutions assist the store owner with Video campaigns?

Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.

Google's Video solutions use machine learning to set budgets and bids within 24 hours of setting a Video campaign live

Google's Video solutions simplify the campaign management process by automatically creating new od groups on a monthly basis.

Google's Video solutions automatically create video assets based on the content of the domain being advertised

If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?

Address the viewer's desire for food in the first five to 10 seconds of the video.

Use ''Sign up to our newsletter' as the primary call to action.

Address the viewer's desire for food in the first five to 10 seconds of the video.

Add as much diverse imagery and language as possible throughout the ad to hold the viewer's attention.

Explain the company's background during the first half of their video.

A consumer goods company wants to build awareness and recall for their brand.How can a Google Video campaign help achieve this goal?

By reaching potential customers and keeping the brand top of mind

By influencing potential customers in opinion shaping moments.

By comparing tBy surfacing comparisons to potential customers in similar businesses.hem to similar businesses in the same industry

By reaching potential customers in decision making moments.

By reaching potential customers and keeping the brand top of mind

A hair salon owner is setting up a Video action campaign for the first time, and she wants to get optimal results from her ads.Which of the following is a recommended best practice she should implement?

Run five ad variants per campaign

Videos mutt be longer than 8 seconds

Videos must be no longer than 5 seconds

Run a single ad variant per campaign.

Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign results. Although the important user interactions that create conversions are already being captured, the retailer isn't sure what other tracking events they might obtainHow can they further optimize their campaign?

They can use 10 to 15 of the highest convening key words from your Search campaign.

They can set bumper ads as their preferred ad type

They can implement automatic placements from their existing Display campaign.

They can use 10 to 15 of the highest convening key words from your Search campaign.

They can disable non-skippable in-stream ads

If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?

Skippable in stream ads and CPV bidding

Skippable in stream ads and CPM bidding

Your Google Video campaign is driving awareness of a new service your company will soon release, and you're considering inflating your target cost-per-thousand impressions (tCPM) bid to achieve that goal.Why should you avoid inflating the tCPM bid for your new campaign?

Because inflation might cause loo many impressions of the same ads to serve to the same users

Because inflation could result m the budget depleting faster without increasing unique reach.

Because inflation may prevent other campaigns in the account from running for the entirety of their ad schedules.

Because inflation will likely result in the targeting of irrelevant demographics and placements.

Google Google Ads Video Practice Test 1 - Free Online Exam Prep & Questions

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Your main marketing objective is to grow consideration with a Google Video campaign, and you only want to pay when a user watches your full video ad.

What bidding solution should you use?

You should use coal pec-action bidding

You should use coat-per-view bidding

You should use Maximize Conversions bidding

You should use cost per-click bidding

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Google Google Ads Video Practice Tests

Practice Test 1
1 - 40

Practice Test 2
41 - 50

Google Ads Video: Google Ads Video Professional Assessment

Vendor:

Google

Exam Questions:

Learners

2.370

Last Updated

March - 2025

Language

English

Google Google Ads Video Practice Tests

Practice Test 1
1 - 40

Practice Test 2
41 - 50