You are a Customer Data Platform Specialist. The marketing team requested that customer cellphone numbers be added to the customer profile in audience insights. The customer cellphone numbers are stored in a separate table in the Azure Gen 2 Storage Account.You decide to create the data source(s) needed in audience insights.Which statements best describes the steps needed to ingest the required data to audience insights?

In audience insights, add data source and select Azure data lake storage as an import method, enter "cellPhone_loyalty" as a data source name, and then enter the container name and method to authenticate. Repeat the same steps for other tables.

In audience insights, under Data, select Data Sources, add data source and select Azure data lake storage as an import method, enter name as "Loyalty Cell Phone" and enter storage account name to authenticate. Repeat the steps for other tables.

In audience insights, select Data Sources, add data source, enter "CellPhone" in the name field and click Next.

In audience insights, add data source and select Azure data lake storage as an import method, enter "cellPhone_loyalty" as a data source name, and then enter the container name and method to authenticate. Repeat the same steps for other tables.

In audience insights, add data source and select Microsoft Dataverse as an import method, enter "CellPhoneloyalty" as a data source name.

You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process.You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and cclubcust.member.full_name fields. Then, you map the fields to the Person.FullName semantic type. Audience insights automatically merges these fields into the FullName attribute on the Merge page.What action should you perform to make sure the merged FullName field contains the most trusted data available?

Edit the merged FullName field, combine fields by importance, and manually rank the source entities.

Edit the merged FullName field and combine fields by most recent based on timestamp in the source entity.

Edit the merged FullName field and combine fields by least recent based on timestamp in the source entity.

Separate the fields in the merged FullName field, create a new field, and add attributes in priority order.

Edit the merged FullName field, combine fields by importance, and manually rank the source entities.

You are a Customer Data Platform Specialist. Dynamics 365 Customer Insights (CI) users have complained that they are not able to quickly find customers using main demographic data points. You must ensure users are able to search customers using any of the available fields.Which two statements define the actions that should be completed to satisfy this requirement? Each option represents a partial solution.NOTE: Each correct selection is worth one point.

Validate you have access to edit the Search and index pages in audience insights.

On the Search and filter index pane, add Last Name, Full Name, Email, Cell Phone, Street Address, and DOB fields to Index. Click Save and Run.

Validate you have access to edit the Search and index pages in audience insights.

On the Search and filter index pane, add Last Name, Full Name, Email, Cell Phone, Street Address, and DOB fields to Index. Click Save and Run.

You must run Merge in order to view the newly added fields on the customer profile.

On the Search and filter index pane. Add Last Name, FullName, Email, Home Phone, DOB fields to Index. Click Save and Run.

You are a Customer Data Platform Specialist. You need to design a process to share the unified customer profile with the sales team. The sales team uses the Dynamics 365 Sales app for marketing list generation.Which two conditions must be met to export segments needed by the sales team to the D365 Sales app? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

In order to export segment of customers who have DOB to Dynamics 365 Sales to create marketing lists, a connection to the Dynamics 365 Sales environment must be configured.

Dynamics 365 Sales Contacts must be ingested into audience insights as a data source and included in the unified customer profile.

In order to export segment of customers who have DOB to Dynamics 365 Sales to create marketing lists, a connection to the Dynamics 365 Sales environment must be configured.

Contacts do not have to be present in Dynamics 365 Sales because the export process will create new contact records if they do not already exist.

In order to export segment of customers who have Loyalty email to Dynamics 365 Sales, a connection to the Dynamics 365 Sales environment must be configured.

Dynamics 365 Sales Contacts must be ingested into audience insights as a data source and included in the unified customer profile.

Your manager asked you to evaluate the use of suggested segments for marketing campaigns.You need to tell your manager what kinds of segments can be suggested based on the current Dynamics 365 Customer Insights configuration.Which two types of segments can be suggested? Each correct answer presents a complete solution.NOTE: Each correct selection is worth one point.

Customers who have generated the most revenue from ticket sales

Customers who have the highest total spend per customer.

Customers who have generated the most revenue from ticket sales

Customers who have the lowest average customer satisfaction scores.

Customers who have made the most recent purchases.

Customers who have the highest total spend per customer.

You need to implement the out-of-the-box product recommendation model to generate event recommendations for the post-purchase email.What action must you perform to use this model?

Upload a product catalog table with categories and prices for event types.

Change the existing semantic mapping type for the event tickets activity.

Include an IsReturn field in the Power Query definition for event tickets.

Add an event type id GUID to the event tickets Power Query definition.

You created a Microsoft Dynamics 365 Customer Insights environment for testing by copying the configuration of the production environment.You need to make sure the new environment is operational and satisfies all relevant requirements.Which three steps should you perform after creating the new environment? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

Enter credentials for the data source that contains sales CRM contacts.

Recreate the data source that contains sales CRM contacts.

Add role assignments to grant access to marketing team members.

Enter credentials for the data source that contains sales CRM contacts.

Remove export destinations and disable scheduled refreshes.

Recreate the data source that contains EcommerceCustomer.

Recreate the data source that contains sales CRM contacts.

Add role assignments to grant access to marketing team members.

The marketing team wants to create a segment for a new email campaign to invite customers to a series of in-store events.What should you do first?

Create a merged FirstName field from attributes in the LoyattyMember and EcommerceCustomer tables.

Separate the fields in the merged FuttName field and create new fields for first name and last name.

Enable data profiling for the firstname attenuates in the LoyaltyMember and tcommerceCustomer tables

Create a merged FirstName field from attributes in the LoyattyMember and EcommerceCustomer tables.

Map attenuates from the LoyattyMember and EeommereeCustomer tables to the Person.FirstNcme semantic type.

The marketing team wants to invite cycling club customers to a new product launch webinar.You need to ensure all necessary data is available to create a segment to target the appropriate customers.What should you do?

Edit the existing Azure Data Lake data source and add the SurveyResponse table.

Enable data profiling for the attributes of the QubMember table.

Edit the existing Azure Data Lake data source and add specific SurveyResponse attributes.

Create a new Azure Data Lake data source and add the SurveyResponse table.

Edit the existing Azure Data Lake data source and add the SurveyResponse table.

You need to fix the problem with exports to Dynamics 365 Sales.What should you do?

Add the Dynamics 365 Sales Contact table to the profile unification process.

Verify the schedule run setting for the export rs set to 'on.'

Add the Dynamics 365 Sales Contact table to the profile unification process.

Add a field for loyalty system email address in Dynamics 365 Sales.

Verify the segment for export does not contain more than 100,000 members.

You want to address the IT operations teams goal.What is the first step you should take?

Recreate EventAttendee as a partitioned table.

Configure incremental refresh for the GubMember table.

Add a primary key to the EventAttendee table.

Recreate EventAttendee as a partitioned table.

Add a primary key to the PageViews table.

You have the contributor security role.Your company has Microsoft Dynamics 365 Customer Insights set up as the Customer Data Platform solution. You transferred the management of the platform to a contractor.The contractor must manage the existing connections without having administrator access.Which two characteristics apply when using a connection for exports? Each correct answer presents a complete solution.NOTE: Each correct selection is worth one point

If the contractor is selected in the Choose who can use this connection screen, they will be able to use the connection

Users can manage every export that use connections shared with them.

If the contractor is selected in the Choose who can use this connection screen, they will be able to use the connection

If the contractor is given permission to use the connection, they will be able to view or edit the connection.

If the contractor's permission level changes, they will have their exports removed.

Users can manage every export that use connections shared with them.

You need to populate a marketing list in Dynamics 365 Sales with all the members of a segment in Microsoft Dynamics 365 Customer Insights. Which two conditions must be met? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

Dynamics 365 Sales Contacts must be ingested into Dynamics 365 Customer Insights as a data source and included in the unified customer profile.

The email addresses of contacts in Dynamics 365 Sales must match the corresponding unified customer profile email address field in Dynamics 365 Customer Insights.

The segment in Dynamics 365 Customer Insights cannot contain more than 100,000 members.

Sales team members must be assigned a role in Dynamics 365 Customer Insights to access the marketing list that is created in Dynamics 365

Dynamics 365 Sales Contacts must be ingested into Dynamics 365 Customer Insights as a data source and included in the unified customer profile.

You created several segments in Microsoft Dynamics 365 Customer Insights.You need to perform a segment overlap analysis to understand what these segments have in common.Which two actions can you perform? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

Analyze how specific values affect the overlap results

View the analysis output to determine the count of members included in only one segment

Analyze how specific values affect the overlap results

Save the overlapping members as a new segment.

View the analysis output to determine the count of members included in only one segment

Export the analysis output for further review outside Dynamics 365 Customer Insights.

You implemented Microsoft Dynamos 365 Customer Insights as the Customer Data Platform solution. Now, you are building segments that were requested by the marketing department. One of the segments that is requested is 'all customers that made an eCommerce purchase in the last 12 months'.You need to consider the implications of building a segment that uses tables other than CustomerWhich system behavior should you consider when building multi-table segments?

Only activities that are related to customer profiles through relationship paths can be used.

All the rules within the segment need to use the same relationship path.

Choosing different relationship paths can result in different numbers of segment members.

Dynamics 365 Customer Insights selects the most direct path when there are multiple possible relationship paths available.

Only activities that are related to customer profiles through relationship paths can be used.

You configured two segments:1. A segment to find customers who frequently purchase one type of product2. A segment to find customers who frequently purchase a different type of productYou need to understand what attributes differ between these two groups of customers.What can you configure Microsoft Dynamics 365 Customer Insights to do with a segment differentiator analysis? Each correct answer presents part of the solution.NOTE; Each correct selection is worth one point.

Analyze a segment compared to all customers.

Analyze customer fields and measures.

Analyze predictions and enrichments.

Analyze a segment compared to all customers.

Analyze customer fields and measures.

Ignore difference scores lower than a set threshold

You have data that needs to be loaded from Microsoft Dataverse into an instance of Microsoft Dynamics 365 Customer Insights.You need to create a data source that connects to a Dataverse-managed data lake.Which three statements do you need to be aware of when creating the connection?NOTE: Each correct selection is worth one point.

You can select additional Dataverse tables for synchronization after the data source is created.

Any user account with read permissions on Dataverse tables can be used to select tables for synchronization.

The table count for the data source will stay at zero (0) until all selected tables are synchronized.

You can select additional Dataverse tables for synchronization after the data source is created.

Any user account with read permissions on Dataverse tables can be used to select tables for synchronization.

The table count for the data source will stay at zero (0) until all selected tables are synchronized.

Multiple Dynamics 365 Customer Insights data sources can simultaneously use the same Dataverse managed data lake.

You must create a new data source if you need to connect to a different Dataverse managed data lake later.

An organization is using Microsoft Power Query when connecting to data sources in Microsoft Dynamics 365 Customer Insights. You need to load eCommerce Contacts to Dynamics 365 Customer Insights using Microsoft Power Query. Which is an appropriate action to take when using Microsoft Power Query to ingest data?

If a system process uses a Microsoft Power Query data source, you can simultaneously edit the data source.

You can have Microsoft Power Query automatically recognizes header rows in files when you use the Text/CSV connector.

After you saw a Microsoft Power Query data source you have to manually trigger the initial refresh process.

You must select Microsoft Power Query as an import method when creating the data source

If a system process uses a Microsoft Power Query data source, you can simultaneously edit the data source.

Your organization is using Microsoft Power Query when connecting to data sources in Microsoft Dynamics 365 Customer Insights. You loaded eCommerce profiles to Dynamics 365 Customer Insights. The table contains a iastupdated field that is loaded as a text field instead of a date field.You need to fix the column format.Which two actions should you perform? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

In Dynamics 365 Customer Insights, select and edit eCommerce profiles' data source, select the lastupdated column, select the Transform tab to change Data Type to Date, and select Save

In Dynamics 365 Customer Insights, select and edit the eCommerce profiles table to open the Power Query * Edit queries dialog.

In Power Query, edit the queries dialog, and select the lastupdated column, select the Transform tab, change Data Type to Date, and select Save

In Dynamics 365 Customer Insights, select and edit the eCommerce profiles data source to open the Power Query * Edit queries dialog.

In Dynamics 365 Customer Insights, select and edit eCommerce profiles' data source, select the lastupdated column, select the Transform tab to change Data Type to Date, and select Save

In Dynamics 365 Customer Insights, select and edit the eCommerce profiles table to open the Power Query * Edit queries dialog.

Your company has recently implemented Microsoft Dynamics 365 Customer Insights to target customers based on household size and income. The company's Marketing team plans to create different segments for customers Irving in Canada based on household size and income.Customer profiles are currently missing this information, and the marketing team requests this data be added to Dynamics 365 Customer Insights for as many customers as possible in Canada.You need to ensure that as many customer profiles as possible are inched with household and income size details.What type of enrichment should you use to bring in data to satisfy the requirement?

Location from HERE Technologies

You are implementing Microsoft Dynamics 365 Customer Insights at a bank. After going through the unification process, you notice that customer profile cards appear nameless.You need to reserve this problem and add the full name to the customer profile cards.What should you do?

Within the 'Select source fields* state. add a custom semantic type for 'Person.Fullname*

Within the 'Select source fields* stage, map at least one field to the semantic type *Person.FullName*.

Within the 'Select source fields* state. add a custom semantic type for 'Person.Fullname*

Within the 'Unify customer fields* stage, adjust the order for the 'Fullname ' field, where the first option is always filled.

Within the 'Unify customer fields* stage, combine different name field into the 'Fullname* field.

You need to unify the different data sources within Microsoft Dynamics 365 Customer Insights through the data unification process.After you selected Create customer profiles on the Review step, you notice that you still need to rename a customer field.What is the fastest way to perform the correction?

Rename the field while the unification is in Refreshing status. Changes are still recorded during the current process.

View the details of the running job and cancel the job. Rename the field and run the unification process again.

Wait for the process to finish. Refresh the page, then rename the field and run the unification process again

While the unification process is running, separate and recombine the Customer field. Rename it and run the unification process again.

Rename the field while the unification is in Refreshing status. Changes are still recorded during the current process.

You are implementing Microsoft Dynamics 365 Customer Insights as the company's Customer Data Platform. You set up the data sources and start the unification process.You need to identify the primary table within the Matching conditions page.Which two criteria should you use to determine the primary table? Each correct answer presents a complete solution.NOTE: Each correct selection is worth one point.

Choose the table that has the most related tables.

Choose the Dynamics 365 contact table when this is available as the data source.

Choose the table that has several attributes in common with other tables.

Choose the table that has the most related tables.

Choose the Dynamics 365 contact table when this is available as the data source.

Choose the table with the most complete and reliable profile data about your customers.

Your organizations IT team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was completed, the team noticed that three relationships were created automatically.1. CustomerToContact2. CustomerToAccount3. CustomerToWebAccountYou need to advise the team about how they can configure and update these three relationships.What should you recommend?

You can edit each of the three relationships by navigating to the Relationship tab and selecting Edit

You cannot edit any of the three relationships, as they are non-editable system relationships.

Relationships created via the unification process can be edited by those with contributor-level access.

Relationships created via the unification process can only be edited by those with administrator-level access.

You can edit each of the three relationships by navigating to the Relationship tab and selecting Edit

You are implementing a scheduled refresh in Microsoft Dynamics 365 Customer Insights.You need to describe scheduled refreshes to your colleague.Which two statements should you convey? Each correct answer presents a complete solution.NOTE: Each correct selection is worth one point.

When you configure a refresh schedule to run dairy, you must define the time zone and time when the refresh needs to run.

The refresh schedule can be applied to selected data sources or specific tables within these data sources.

Scheduled refresh is unavailable in trial environments and can only be configured for production instances.

To exclude a segment from a scheduled refresh, you must deactivate it before the scheduled refresh run.

When you configure a refresh schedule to run dairy, you must define the time zone and time when the refresh needs to run.

The refresh schedule can be applied to selected data sources or specific tables within these data sources.

You are configuring data unification for a new Microsoft Dynamics 365 Customer Insights implementation. Individual consumers are the primary target audience.You define several match rules that include address data and other personal identifiers. These match rules did not perform as well as expected in your first unification run.You need to improve the match results before your marketing team starts using the system.Which two data enrichments should you consider implementing to improve the match results? Each correct answer presents a complete solution.NOTE: Each correct selection is worth one point.

Enhanced addresses provided by Microsoft

Identity provided by LiveRamp AbihTec

Enhanced addresses provided by Microsoft

Identity provided by LiveRamp AbihTec

Enhanced company data provided by Microsoft

Azure Maps provided by Microsoft

Microsoft MB-260 Practice Test 1 - Free Online Exam Prep & Questions

Question 1 / 40

DRAG DROP

You are a Customer Data Platform Specialist. You are implementing an incremental refresh in audience insights. All the data is stored in an Azure SQL database and is ingested to audience insights using Power Query. You need to configure an incremental refresh for data sources.

Which four actions should you perform in sequence to meet this requirement? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.