Quiz IT certification exam

Question 1

DRAG DROPYou recently configured a customer lifetime value (CIV) model.You need to explain the training model performance to the marketing manager.Which definition applies to each training model performance grade? To answer, drag the appropriate definitions to the correct grade values. Each definition may be used once, or not at all. You may need to drag the split bar between panes or scroll to view content.NOTE: Each correct match is worth one point.

Accepted Answer

Answer

Question 2

Your data analytics team wants to create a custom machine learning model to predict whether a customer will purchase a particular product.You need to explain what is required for integrating a custom model with Microsoft Dynamics 36S Customer Insights. Which two requirements should you tell them? Each correct answer presents a complete solution.NOTE: Each correct selection is worth one point.

Accepted Answer

You need Owner or User Access Administrator permissions to the Microsoft Azure Machine Learning Workspace to use batch pipelines.

Accepted Answer

You need a model that returns at least one numeric output parameter for Dynamics 365 Customer Insights to implement predictions.

Answer

You need a Microsoft Azure Data Lake Gen2 storage account associated with the Azure Machine Learning Studio instance.

Answer

You can only deploy and manage the model through the Dynamics 365 Customer Insights admin user interface.

Question 3

Your company wants to create a segment to identify the customers who are more likely to purchase the three most-recommended products from the out-of-the-box product recommendations model.Before defining this segment, you need to first configure and run the product recommendations model.Which point should you consider when configuring the product recommendation model?

Accepted Answer

Product recommendation models can only be manually executed by users with contributor or admin permissions.

Answer

Product recommendations models can only be created and configured by users with admin permissions.

Answer

You have the option to include products in the recommendation that your customers have purchased before.

Answer

The number of products recommended is automatically chosen based on the number of products in the input data.

Question 4

You consult for an organization that is implementing Dynamics 365 Customer Insights for the first time.You are creating training materials for the organization and need to create a glossary of terms.Which definition should you add to the glossary?

Accepted Answer

Predictions - a feature that predicts possible relationships between different tables you have ingested.

Answer

Tables - a configurable structure that forms the basis of the forms that compose the user interface of Dynamics 365 Customer Insights.

Answer

Exports * a feature that allows ingestion of data from a wide variety of data sources external to the application.

Answer

Activities - a feature that enables a user to define actions or events performed by customers or business contacts in ingested data.

Question 5

A company has Microsoft Dynamics 365 Customer Insights set up as the Customer Data Platform. The eCommerce application sends updates on customer purchases to Dynamics 365 Customer Insights through its real-time APIs. You configured eCommerce purchases to show on the customer activity timeline.A marketing user reports that eCommerce purchases for customers seem to be disappearing from the customer activity timelines over time. The marketing user also notices that segments based on eCommerce purchases are not updating.You need to explain why this is happening.Which two explanations should you provide? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

Accepted Answer

An additional API call is required to update a segment with real-time activity data.

Accepted Answer

Real-time ingested activity updates disappear after four hours by default.

Answer

Real-time ingested activities will not update segments on the new activity directly.

Answer

Real-time ingested activity updates disappear after 30 days by default.

Question 6

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals Some question sets might have more than one correct solution, while others might not have a correct solution.After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.You are responsible for creating segments for your company's marketing team using Microsoft Dynamics 365 Customer Insights.Your Chief Marketing Officer (CMO) wants to run a re-engagement campaign for customers that have a high probability of no longer purchasing your organization's products in the next three months.The CMO asks you to use Dynamics 365 Customer Insights to generate a segment of customers that would meet this requirement.Solution: '1. Generate a Customer Lifetime Value model for the next three months.2. On the results page, review the model results to identify the characteristics of the lowest 'Value of customers by percentile' group.3. Create a segment using the CLVSore field and a Lesser than operator for the upper bounds value of the group you identified.Does this meet the goal?

Accepted Answer

Yes

Answer

No

Question 7

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals Some question sets might have more than one correct solution, while others might not have a correct solution.After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.You are responsible for creating segments for your company's marketing team using Microsoft Dynamics 365 Customer Insights.Your Chief Marketing Officer (CMO) wants to run a re-engagement campaign for customers that have a high probability of no longer purchasing your organization's products in the next three months.The CMO asks you to use Dynamics 365 Customer Insights to generate a segment of customers that would meet this requirement.Solution:1. Generate an attribute-based segment suggestion using a measure for 'number of purchases in the past three months. ** and 'loyalty customers' as an assessment attribute.2. On the Suggestions page, create a segment on the suggestion tile.Does this meet the goal?

Accepted Answer

Yes

Answer

No

Question 8

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.You are responsible for creating segments for your company's marketing team using Microsoft Dynamics 365 Customer Insights.Your Chief Marketing Officer (CMO) wants to run a re-engagement campaign for customers that have a high probability of no longer purchasing your organizations products in the next three months.The CMO asks you to use Dynamics 365 Customer Insights to generate a segment of customers that would meet this requirement.Solution:1. Generate a Transactional churn prediction for the next three months.2. On the results page, review the model results to identify the characteristics of the highest 'Likelihood to churn' group.3. Create a segment from the results page using the ChurnScore field and a Greater than operator for the lower bounds value of the group you identified.Does this meet the goal?

Accepted Answer

Yes

Answer

No

Question 9

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals Some question sets might have more than one correct solution, while others might not have a correct solution.After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.You are implementing Microsoft Dynamics 365 Customer Insights as your company's Customer Data Platform.The initial dataset tables contain contacts from Dynamics 365 Sales. eCommerce customers, and service management platform incidents.In your first unification run, you set Dynamics 365 as the primary table but only see eCommerce profiles that were able to be matched with Dynamics 365 contacts.You need to ensure that unmatched eCommerce customers are also added as a profile in Dynamics 365 Customer Insights.Solution: Adjust the first condition in the matching rule with the lowest precision.Does this meet the goal?

Accepted Answer

No

Answer

Yes

Question 10

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals Some question sets might have more than one correct solution, while others might not have a correct solution.After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.You are implementing Microsoft Dynamics 365 Customer Insights as your company's Customer Data Platform.The initial dataset tables contain contacts from Dynamics 365 Sales, eCommerce customers, and service management platform incidents.In your first unification run, you set Dynamics 365 as the primary table but only see eCommerce profiles that were able to be matched with Dynamics 365 contacts.You need to ensure that unmatched eCommerce customers are also added as a profile in Dynamics 365 Customer Insights.Solution: Configure the eCommerce table above the Dynamics 365 table in the Source Fields step.Does this meet the goal?

Accepted Answer

Yes

Answer

No

Question 11

You are a Customer Data Platform Specialist. The sales team asks you for an update on its requirement to be able to create a marketing list in Dynamics 365 Sales from audience insights data.Which validation is necessary to satisfy the sales team's requirement?

Accepted Answer

Validate loyalty_email field is part of the unified customer entity profile, and it is not merged with any other email from a different source.

Answer

Validate ecom_email field is part of the Customer entity profile, and it is not merged with any other email from a different source.

Answer

Validate email field is part of the Loyalty Member entity and can be used as a filter when building a segment for export to Dynamics 365 Sales.

Answer

Validate all contacts ingested from Dynamics 365 Sales are included in the segment and the proper filter is applied.

Question 12

You are a Customer Data Platform Specialist. You need to create relationships to connect entities so that they can be further used in defining segments and measures by the marketing team.Which three relationship types are available in audience insights? Each correct answer presents a complete solution.NOTE: Each correct selection is worth one point.

Accepted Answer

Non-editable system relationships, created by the system as part of the data unification process

Accepted Answer

Editable custom relationships, created and configured by users

Accepted Answer

Non-editable inherited relationships, which are created automatically from ingesting data sources

Answer

Non-editable system relationships, which are created automatically from ingesting data sources

Answer

Editable inherited relationships, created by the system as part of the data unification process

Question 13

You are a Customer Data Platform Specialist. Your company operates mainly in the business-to-business (B2B) space.The chief marketing officer (CMO) asks you to implement audience insights and ensure that it can handle the company's B2B scenarios and data.Which statement is correct when considering audience insights for business accounts versus individual consumers?

Accepted Answer

Some enrichment types are available only for individual customer scenarios, while others are exclusively available for business accounts.

Answer

The out-of-the-box product recommendation prediction model is available for business accounts.

Answer

Data ingestion features are different for business accounts and individual customers.

Answer

Business accounts and individual consumers share the same audience insights environment.

Question 14

You are a Customer Data Platform Specialist. Your company's chief marketing officer (CMO) learns about Dynamics 365 Customer Insights engagement insights capability. Your CMO wants to understand how engagement insights can be used to enhance audience insights.Which two statements describe the benefits of engagement insights? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

Accepted Answer

It allows you to collect, measure, and understand customer behavior on your website.

Accepted Answer

It allows you to link audience insights and engagement insights environments to enable bidirectional data flow.

Answer

It allows you to create new customer profiles within engagement insights that can be exported to audience insights.

Answer

It allows you to send new customer leads directly to a marketing automation platform.

Question 15

DRAG DROPYou are a Customer Data Platform Specialist. The chief marketing officer (CMO) asked you to look at different use cases as you are implementing the Customer Insights platform.Which use case is applicable to either audience insights or engagement insights? To answer, drag the appropriate capability to the correct use case. Each capability may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.NOTE: Each correct selection is worth one point.

Accepted Answer

Answer

Question 16

DRAG DROPYou are a Customer Data Platform Specialist. You are in the process of implementing audience insights as the Customer Data Platform (CDP) solution for your company.Your manager asks you to give a short presentation for new users who will be using audience insights and explain some of the benefits that audience insights will offer them.Which user group will take which benefit from audience insights? To answer, drag the appropriate user group to the correct benefit. Each user group may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.NOTE: Each correct selection is worth one point.

Accepted Answer

Answer

Question 17

HOTSPOTYou are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform(CDP). The product owner entered a user story on your backlog to add data from the new loyalty solution into the CDP. You defined the data source. You are ready to add the loyalty contacts to the data unification process.Which new data entity area should you select in the Map phase of the data unification process?

Accepted Answer

Answer

Question 18

You are a Customer Data Platform Specialist. You completed all the steps in the match phase of the data unification process in the audience insights. You need to review and validate your match results.Which three metrics are available for you to validate the results? Each correct answer presents a complete solution.NOTE: Each correct selection is worth one point.

Accepted Answer

Matched records only

Accepted Answer

Matched and non-matched records

Accepted Answer

Unique source records

Answer

Unique matched records

Answer

All source records

Question 19

You are a Customer Data Platform Specialist. You are in the process of implementing audience insights at a bank.You finished setting up the different initial data sources. You are starting the unification process.Which three tasks do you need to perform in the Mapping phase of the unification process? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

Accepted Answer

Identify the primary keys and semantic field types within the different entities.

Accepted Answer

Identify the entities that you need to unify into a single profile.

Accepted Answer

Select the fields you want to include the unified customer profile.

Answer

Identify the prioritization of similar fields between different entities.

Answer

Identify rules for duplication between different entities.

Question 20

You are a Customer Data Platform Specialist. Your marketing team is in the process of mapping entities and attributes in the data unification process of audience insights. You are assisting them with completing this task.Which two statements correctly describe how audience insights handles the mapping of semantic types for entity attributes?Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

Accepted Answer

The "Review mapped fields" section shows all attributes for which a semantic type is automatically identified.

Answer

Attributes that are automatically mapped to a semantic type cannot be remapped to a custom semantic type.

Answer

Attributes must be mapped to the semantic type of ID in order to be used as a primary key for the entity.

Answer

The "Define the data in the unmapped fields" section shows attributes that are not automatically mapped to a semantic type.

Question 21

You are a Customer Data Platform Specialist. Your organization is using Power Query when connecting to Data Sources in audience insights. You need to load eCommerce Contacts to audience insights.Which statement about loading data to audience insights using Power Query is correct?

Accepted Answer

You can add additional entities to the data source using Get Data functionality in the Power Query.

Answer

You must create a separate Power Query data source for each entity you wish to ingest.

Answer

Power Query automatically recognizes header rows in files when you use the Text/CSV connector.

Answer

After you save a Power Query data source, you have to manually trigger the initial refresh process.

Question 22

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.You are a Customer Data Platform Specialist. Your company's information technology department (IT) has a CSV file stored on one of their Shared Documents folders within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.What should you do?Solution: Clean the data by removing any rows where the primary key is missing, delete any leading or trailing zeros on the primary key, and name the query. Click "Next" and your data is now ready for unification.Does this meet the goal?

Accepted Answer

No

Answer

Yes

Question 23

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.You are a Customer Data Platform Specialist. Your company's information technology department (IT) has a CSV file stored on one of their Shared Documents folder within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.What should you do?Solution: Clean the data by transforming the first row to be used as headers and removing special characters and spaces from header row, defining column types to be appropriate field types, remove rows with missing primary keys, and name the query. Click "Next" and your data is now ready for unification.Does this meet the goal?

Accepted Answer

Yes

Answer

No

Question 24

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.You are a Customer Data Platform Specialist. Your company's information technology department (IT) has a CSV file stored on one of their Shared Documents folder within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.What should you do?Solution: Clean the data by transforming the first row to be used as headers and remove any special characters in header, defining column types to be appropriate field types, remove any rows with missing primary key, and name the query. Create a full name and full address columns by merging the appropriate columns if they exist. Click "Next" and your data is now ready for unification.Does this meet the goal?

Accepted Answer

No

Answer

Yes

Question 25

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.You are a Customer Data Platform Specialist. Your company's information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.What can you do to satisfy the requirements?Solution: Clean the data by transforming the first row to be used as headers, defining column types to be appropriate field types, and naming the query. Create a full name column if it does not exist by merging the columns for the first name and last name. Click "Next" and your data is now ready for unification.Does this meet the goal?

Accepted Answer

Yes

Answer

No

Question 26

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen. You are a Customer Data Platform Specialist. Your company's information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.What can you do to satisfy the requirements?Solution: Clean the data by changing columns with numbers to integer number format, which includes fields such as price, number of purchases, and postal code. You should convert primary key to integer number field if it contains only numbers.Click "Next" and your data is now ready for unification.Does this meet the goal?

Accepted Answer

No

Answer

Yes

Question 27

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.You are a Customer Data Platform Specialist. Your company's information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.What can you do to satisfy the requirements?Solution: Clean the data by removing any rows with nulls and deleting any leading zeros on the primary key. Click "Next" and your data is now ready for unification.Does this meet the goal?

Accepted Answer

No

Answer

Yes

Question 28

You are a Customer Data Platform Specialist. Your information technology (IT) team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was complete, the team noticed that three relationships were created automatically (CustomerToContact, CustomerToAccount and CustomerToWebAccount). The team needs to know how they can configure and update these three relationships.What feedback should you provide?

Accepted Answer

You cannot edit any of the three relationships, as they are non-editable system relationships.

Answer

Relationships created via the unification process can be edited by those with contributor-level access.

Answer

You can edit each of the three relationships by clicking into the Relationship tab and selecting edit.

Answer

Relationships created via the unification process can only be edited by those with administrator-level access.

Question 29

You are a Customer Data Platform Specialist. Audience insights users state that they are not able to quickly find details on specific customers while searching customer profiles. You explain the index and search capabilities within audience insights.Which two statements are correct about configuring and using search and filter index capabilities? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

Accepted Answer

The only fields that are available for indexing are the ones that exist in the customer profile that you created during the data unification process.

Accepted Answer

You can only add a filter for a specific field from the search and filter index page in audience insights.

Answer

You can add up to 25 custom fields to index and configure filtering for each one of the fields as an administrator.

Answer

Users with a contributor role can add fields on the search and filter index page in audience insights and configure how many filtered records to show.

Question 30

You are a Customer Data Platform Specialist. Your company's information technology team wants to use the out-of-the-box customer lifetime value (CLV) machine learning (ML) capabilities that come with audience insights, but the team has some concerns about the suitability of their data. You need to confirm if their research about data requirements is correct.Which two statements are correct about the data characteristic requirements for configuring the CLV ML model? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

Accepted Answer

There should be at least two to three transactions per customer ID, preferably across multiple dates.

Accepted Answer

There should be preferably two to three years of transactional data to predict CLV for one year.

Answer

There should be at least 100,000 unique customers to perform the CLV model.

Answer

The CLV model will not run if there is any missing data in the fields.

Question 31

Your team developed and integrated a batch inferencing pipeline to audience insights. This allows for a new custom machine learning (ML) model to run and deliver new insights to your unified profiles data. Your team is manually running the custom machine learning workflows.Which statement is correct about allowing your workflow to run automatically with every scheduled refresh?

Accepted Answer

Your team can set up scheduled refreshes that allow your workflow to run automatically.

Answer

You can configure scheduled refreshes for audience insights from Azure ML where you developed the custom ML model.

Answer

Your team needs to manually trigger your custom machine learning workflows.

Answer

Scheduled refreshes are not supported for custom machine learning models that are connected to audience insights.

Question 32

You are a Customer Data Platform Specialist. You are configuring a workflow for a custom model using an Azure Machine Learning batch pipeline. Configuring this type of model requires different parameters than Machine Learning Studio (Classic) models.Which two configuration parameters are required specifically for Azure Machine Learning batch pipelines? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

Accepted Answer

Output data store parameter name

Accepted Answer

Entity name

Answer

Output data store path

Answer

Web service that contains your model

Question 33

DRAG DROPYou are a Customer Data Platform Specialist. The marketing manager at your company wants to understand the training model performance for a customer lifetime value (CLV) model you configured.What do the possible training model performance grades signify? To answer, drag the appropriate definition to the correct grade value. Each definition may be used once or not at all. You may need to drag the split bar between panes or scroll to view content.NOTE: Each correct selection is worth one point.

Accepted Answer

Answer

Question 34

You are a Customer Data Platform Specialist. Your company implemented audience insights and Dynamics 365 Marketing.One of the data sources is the behavioral data from Dynamics 365 Marketing.You are reviewing the segment requirements with the marketing team. The marketing team wants the segments to exclude people who already received a commercial email in the last seven days. The marketing team creates segments in audience insights and Dynamics 365 Marketing.Which option is the fastest way to fulfill the requirement?

Accepted Answer

Create a single dynamic segment in audience insights of customers who received a commercial email in the last seven days. Make sure the segment is exported to Dynamics 365 Marketing. Users can add an except rule with contacts from that segment in other individual segments.

Answer

Create single dynamic segments in both audience insights and Dynamics 365 Marketing of customers who received a commercial email in the last seven days. Users can add an except rule with contacts from that segment in other individual segments.

Answer

Create audience insights and Dynamics 365 Marketing segment templates that include the rule of contacts that received a commercial email in the last seven days.

Answer

Create an audience insights quick segment that includes the rule of contacts that received a commercial email in the last seven days. Make sure the quick segment is exported to Dynamics 365 Marketing.

Question 35

You are a Customer Data Platform Specialist. You are creating a new measure for business accounts (B2B) in audience insights.One of the requirements for the new business-level measure is to add a dimension of the city for each business account.What is needed to ensure that this measure is created as a business-level measure instead of a customer-level measure?

Accepted Answer

Remove the default "CustomerID" dimension when creating the measure.

Answer

Use the default "CustomerID" dimension when creating the measure.

Answer

Use the default "AccountID" dimension when creating the measure.

Answer

Remove the default "AccountID" dimension when creating the measure.

Question 36

You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the 'Average Transaction Value' template to track the average spent by a customer.As part of the process of creating the measure, you need to add data and map it to the data from the Unified Activity entity.When you are setting up the measure, which two steps should you perform to complete this task? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

Accepted Answer

Choose the attribute representing the Transaction value from the Unified Activity entity.

Accepted Answer

Choose an activity type and select the entity with transactional data.

Answer

Choose the attribute representing the Transaction value from the Unified Customer entity.

Answer

Choose either the Account or Contact entity to get the related transactional data.

Question 37

You are a Customer Data Platform Specialist.One of the marketing users asked you to create two lists:

Accepted Answer

All customers that live in Paris, France

Accepted Answer

Enrichments

Answer

All customers that have made more than ten online purchases You decide to create these lists as quick segments.Which two options should you use as the base in quick segments to create the required insights? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

Answer

Measures

Answer

Intelligence

Answer

Profiles

Answer

Data entities

Question 38

DRAG DROPYou are a Customer Data Platform Specialist. Your company uses audience insights as their Customer Data Platform.The marketing team wants to know the total amount the customer has spent. The order lines are linked to a profile as part of the point-of-sale data source and through their loyalty ID.Which five actions should you perform in sequence to create this insight? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Accepted Answer

Answer

Question 39

DRAG DROPYou are a Customer Data Platform Specialist. Your organization is using the Dynamics 365 Customer Insights as the Customer Data Platform.Your marketing team wants to explore the suggested segments feature and create a segment based on measures.Which four steps should be performed in sequence to achieve this goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Accepted Answer

Answer

Question 40

You are a Customer Data Platform Specialist. Your company implemented audience insights as their Customer Data Platform.While discussing the AI possibilities of audience insights with a campaign manager, you mention that the solution can suggest segments based on the activities of a profile. The campaign manager asks you to run a suggestion based on the sales order lines that are available in audience insights.Which three factors will affect the segment suggestions? Each correct answer presents part of the solution.NOTE: Each correct selection is worth one point.

Accepted Answer

The number of days since the last order line

Accepted Answer

The number of order lines

Accepted Answer

The value of the order line

Answer

The specific activity relationship path(s).

Answer

The credit card or any specific attributes recorded at the order line

Microsoft MB-260 Practice Test 2

Microsoft MB-260 Practice Tests

Microsoft MB-260 Practice Test 2

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Microsoft MB-260 Practice Tests

Practice Tests