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As the Chief Enterprise Architect of Wanderlust GmbH, you know that there is very little process documentation available on online marketing processes within Wanderlust. You also know that SAP has a rich End-to-End (E2E) Business Processes content repository. To take advantage of that, you have engaged an SAP Enterprise Architect. The SAP Enterprise Architect is using SAP's Business Process Model (BPM) and the Business Capability Model (BCM) while mapping processes to capabilities, how are the two models connected? Note: There are 2 correct answers to this question.
As Chief Enterprise Architect, you are asked to select an Enterprise Architecture toolset for Wanderlust GmbH' Enterprise Architecture activities. What are the most critical selection criteria you should consider? Note: There are 3 correct answers to this question.
Which of the following roles are missing from Wanderlust's current Enterprise Architecture practice structure? Note: There are 2 correct answers to this question.
Which artifacts does SAP provide as part of the SAP Reference Business Architecture content?
Why is it useful to create Transition Architectures in the Application Architecture domain?
The Wanderlust CIO, along with you, the Chief Enterprise Architect, are in the process of deciding on the application that can potentially replace your existing online marketing application, and you are trying to create the artifact Business Footprint Diagram for decision support ( See table below) Which of the following combinations of goals, business capabilities, and applications would you recommend? Note: There are 2 correct answers to this question,
Demand and Supply Planning (SAP IBP) implementation has been identified as a quick win, based on feedback from a large cross section of Wanderlust stakeholders. As the Chief Enterprise Architect, you have now been asked to scope and contextualize the architecture project. Architecture principles have already been adopted. Which of the following activities should you to initiate to conclude the Statement of Architecture Work for the intended SAP IBP implementation initiative? Note: There are 3 correct answers to this question.
Which programming model would you suggest that ABAP developers use when SAP extensions should be built following the clean-core strategy?
Which integration styles does SAP's Integration Advisory Methodology (ISA-M) cover in general?
As an Enterprise Architect, you must ensure that future extensions to the Digital Core of the enterprise guarantee stable and reliable operations. The architecture guideline demands to follow the clean-core strategy. What does this demand ensure and entail?

Question 41 - P_SAPEA_2023 discussion

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Having identified the appropriate sel of Business Activities, as the Chief Enterprise Architect of Wanderlust, assisted by the sap Enterprise Architects. you have been trying to relate to Lead to Cash Business Capabilities in the SAP Reference Business Architecture content repository. In light of the two key goals outlined by the Wanderlust CIO, what are the most appropriate Business Capabilities? Note: There are 3 correct answers to this question.

A.

Marketing Analytics, Recommendation Management

Answers
A.

Marketing Analytics, Recommendation Management

B.

Account Based Marketing, Lead Management

Answers
B.

Account Based Marketing, Lead Management

C.

Marketing Campaign Management

Answers
C.

Marketing Campaign Management

D.

Social Media Management

Answers
D.

Social Media Management

E.

Marketing Strategy Management, Brand Management

Answers
E.

Marketing Strategy Management, Brand Management

Suggested answer: A, C, D

Explanation:

The business capabilities 'Marketing Analytics' and 'Recommendation Management' align with the goal of enhancing the number of leads through targeted campaigns and cross-selling opportunities. 'Marketing Campaign Management' is central to designing and executing effective campaigns. 'Social Media Management' is pivotal for achieving high visibility on platforms where potential customers are most active. Reference = These capabilities should be part of Wanderlust's business architecture to support the CIO's objectives, and they are likely detailed in the SAP Reference Business Architecture content, which includes capabilities needed to execute comprehensive marketing strategies.

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asked 31/10/2024
Trevore Agee
25 questions
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