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As the Chief Enterprise Architect of Wanderlust GmbH, you know that there is very little process documentation available on online marketing processes within Wanderlust. You also know that SAP has a rich End-to-End (E2E) Business Processes content repository. To take advantage of that, you have engaged an SAP Enterprise Architect. The SAP Enterprise Architect is using SAP's Business Process Model (BPM) and the Business Capability Model (BCM) while mapping processes to capabilities, how are the two models connected? Note: There are 2 correct answers to this question.
As Chief Enterprise Architect, you are asked to select an Enterprise Architecture toolset for Wanderlust GmbH' Enterprise Architecture activities. What are the most critical selection criteria you should consider? Note: There are 3 correct answers to this question.
Which of the following roles are missing from Wanderlust's current Enterprise Architecture practice structure? Note: There are 2 correct answers to this question.
Which artifacts does SAP provide as part of the SAP Reference Business Architecture content?
Why is it useful to create Transition Architectures in the Application Architecture domain?
The Wanderlust CIO, along with you, the Chief Enterprise Architect, are in the process of deciding on the application that can potentially replace your existing online marketing application, and you are trying to create the artifact Business Footprint Diagram for decision support ( See table below) Which of the following combinations of goals, business capabilities, and applications would you recommend? Note: There are 2 correct answers to this question,
Demand and Supply Planning (SAP IBP) implementation has been identified as a quick win, based on feedback from a large cross section of Wanderlust stakeholders. As the Chief Enterprise Architect, you have now been asked to scope and contextualize the architecture project. Architecture principles have already been adopted. Which of the following activities should you to initiate to conclude the Statement of Architecture Work for the intended SAP IBP implementation initiative? Note: There are 3 correct answers to this question.
Which programming model would you suggest that ABAP developers use when SAP extensions should be built following the clean-core strategy?
Which integration styles does SAP's Integration Advisory Methodology (ISA-M) cover in general?
As an Enterprise Architect, you must ensure that future extensions to the Digital Core of the enterprise guarantee stable and reliable operations. The architecture guideline demands to follow the clean-core strategy. What does this demand ensure and entail?

Question 42 - P_SAPEA_2023 discussion

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With the lead to cash Business capabilities identified, as chief Enterprise Architect the Wanderlust CIO has asked your capabilities.

See Image,

The SAP enterprise Architect has shared the snapshot for your reference. What is the pertinent SAP Solution in the market to Lead Business Process module of the Lead to cash E2E Process

A.

SAP Sales Cloud version 2

Answers
A.

SAP Sales Cloud version 2

B.

SAP Omnichannel Promotion Pricing

Answers
B.

SAP Omnichannel Promotion Pricing

C.

SAP customer data cloud

Answers
C.

SAP customer data cloud

D.

SAP Emarsys Customer engagement

Answers
D.

SAP Emarsys Customer engagement

Suggested answer: D

Explanation:

SAP Emarsys Customer Engagement is a cloud-based solution that helps businesses to create, manage, and deliver personalized marketing campaigns across multiple channels. It includes features for lead management, marketing campaign management, and recommendation management.

The Lead Business Process Module of the Lead to Cash E2E Process is responsible for managing leads and converting them into customers. SAP Emarsys Customer Engagement can be used to automate the lead management process, track lead progress, and identify opportunities for cross selling and upselling.

The other three options, SAP Sales Cloud version 2, SAP Omnichannel Promotion Pricing, and SAP Customer Data Cloud, are not as well-suited for the Lead Business Process Module of the Lead to Cash E2E Process.

SAP Sales Cloud version 2is a cloud-based solution that helps businesses to manage sales opportunities and close deals. It does not have the same features for lead management and marketing campaign management as SAP Emarsys Customer Engagement.

SAP Omnichannel Promotion Pricingis a cloud-based solution that helps businesses to manage pricing and promotions across multiple channels. It does not have the same features for lead management and marketing campaign management as SAP Emarsys Customer Engagement.

SAP Customer Data Cloudis a cloud-based solution that helps businesses to collect, store, and analyze customer data. It does not have the same features for lead management and marketing campaign management as SAP Emarsys Customer Engagement.

Therefore, the best course of action is to use SAP Emarsys Customer Engagement to manage the Lead Business Process Module of the Lead to Cash E2E Process.

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asked 31/10/2024
Nelson Alvaro
49 questions
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