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Jerry the Chief Marketing Officer for a sports apparel and trophy company, sells products to schools and athletic clubs globally Recently the company has decided to invest in a new line of customized sports equipment Jerry plans to email his current customer base to offer them a discount on their first purchase of such equipment. Jerry tells Kate, the Director of Privacy, about his plan. What is the best guidance Kate can provide to Jerry?
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Question 53 - CIPP-E discussion

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According to the GDPR, how is pseudonymous personal data defined?

A.

Data that can no longer be attributed to a specific data subject without the use of additional information kept separately.

Answers
A.

Data that can no longer be attributed to a specific data subject without the use of additional information kept separately.

B.

Data that can no longer be attributed to a specific data subject, with no possibility of re-identifying the data.

Answers
B.

Data that can no longer be attributed to a specific data subject, with no possibility of re-identifying the data.

C.

Data that has been rendered anonymous in such a manner that the data subject is no longer identifiable.

Answers
C.

Data that has been rendered anonymous in such a manner that the data subject is no longer identifiable.

D.

Data that has been encrypted or is subject to other technical safeguards.

Answers
D.

Data that has been encrypted or is subject to other technical safeguards.

Suggested answer: A

Explanation:

Pseudonymisation is a technique that replaces, removes or transforms information that identifies individuals, and keeps that information separate from the rest of the data. Pseudonymised data is still personal data under the GDPR, because it can be re-identified with the use of additional information. However, pseudonymisation can reduce the risks of processing personal data and help comply with data protection principles and obligations. Pseudonymisation is different from anonymisation, which is the process of irreversibly transforming personal data so that the data subject is no longer identifiable.Reference:

GDPR Article 4(5), which defines pseudonymisation.

GDPR Recital 26, which explains the difference between pseudonymisation and anonymisation.

EDPS blog post, which provides an overview of pseudonymisation and its benefits.

ICO guidance, which gives practical advice on how to implement pseudonymisation.

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asked 22/11/2024
Vilfride Lutumba
41 questions
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