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Jerry the Chief Marketing Officer for a sports apparel and trophy company, sells products to schools and athletic clubs globally Recently the company has decided to invest in a new line of customized sports equipment Jerry plans to email his current customer base to offer them a discount on their first purchase of such equipment. Jerry tells Kate, the Director of Privacy, about his plan. What is the best guidance Kate can provide to Jerry?
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Question 54 - CIPP-E discussion

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Under which of the following conditions does the General Data Protection Regulation NOT apply to the processing of personal data?

A.

When the personal data is processed only in non-electronic form

Answers
A.

When the personal data is processed only in non-electronic form

B.

When the personal data is collected and then pseudonymised by the controller

Answers
B.

When the personal data is collected and then pseudonymised by the controller

C.

When the personal data is held by the controller but not processed for further purposes

Answers
C.

When the personal data is held by the controller but not processed for further purposes

D.

When the personal data is processed by an individual only for their household activities

Answers
D.

When the personal data is processed by an individual only for their household activities

Suggested answer: D

Explanation:

The GDPR applies to the processing of personal data wholly or partly by automated means and to the processing other than by automated means of personal data which form part of a filing system or are intended to form part of a filing system1.However, the GDPR does not apply to the processing of personal data by a natural person in the course of a purely personal or household activity2. This means that individuals can process personal data without being subject to the GDPR, as long as the processing is not related to a professional or commercial activity.For example, the GDPR does not apply to an individual who keeps a personal address book or who posts photos of their family and friends on a social media platform, as long as the platform is not used for business purposes3.Reference:1: Article 2(1) of the GDPR2: Article 2(2) of the GDPR3: Recital 18 of the GDPR

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asked 22/11/2024
Andre Passos
35 questions
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