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Question 5 - CBDA discussion

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A consumer goods manufacturer has recently completed an analytics study to understand how to improve its operational excellence. From the top highlights, online sales outperformed other channels in sales growth and there was a direct relationship between positive customer reviews and increased internet sales. Which strategic business decision may be logically derived from these results?

A.
Improve quality of the products
Answers
A.
Improve quality of the products
B.
Create an empowered and collaborative work culture
Answers
B.
Create an empowered and collaborative work culture
C.
Encourage customers to complete online reviews
Answers
C.
Encourage customers to complete online reviews
D.
Improve operational efficiencies
Answers
D.
Improve operational efficiencies
Suggested answer: C

Explanation:

The strategic business decision that may be logically derived from the results is to encourage customers to complete online reviews, because the results show that there is a direct relationship between positive customer reviews and increased internet sales. By increasing the number and quality of online reviews, the consumer goods manufacturer can boost its online sales performance, which outperformed other channels in sales growth. Online reviews can also help the manufacturer gain customer feedback, improve customer loyalty, and enhance its brand reputation.

Reference:

* Business Analysis Certification in Data Analytics, CBDA | IIBA, CBDA Competencies, Domain 5: Use Results to Influence Business Decision Making

* Understanding the Guide to Business Data Analytics, page 9

* CERTIFICATION IN BUSINESS DATA ANALYTICS HANDBOOK - IIBA, page 8, CBDA Exam Sample Questions and Self-Assessment, Question 6

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asked 18/09/2024
Tanya Resto
40 questions
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