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Question 30 - CBDA discussion
The analytics team has been asked to determine if the organization should launch their highest revenue generating product into the North American market. To date, this has only been available in Eastern Europe. To answer this, the team formulates several research questions, including:
A.
What product launch related costs can we expect?
B.
How much revenue does the product generate in Eastern Europe?
C.
Why does management need to know this?
D.
Do existing customers really like the product?
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