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Question 70 - CBDA discussion

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A pharmaceutical company is conducting research to determine whether a new medicine in development is more successful in reducing the pain associated with rheumatoid arthritis then their current drug in the market. A group of volunteers are selected for the research. One set of participants is provided the existing drug while a second set of participants is given the new drug. Which technique is being applied?

A.
Observational design
Answers
A.
Observational design
B.
Block design
Answers
B.
Block design
C.
A/B testing
Answers
C.
A/B testing
D.
Natural experiment
Answers
D.
Natural experiment
Suggested answer: C

Explanation:

A/B testing, also known as randomized controlled trial or split testing, is a technique that compares the outcomes of two or more groups that are randomly assigned to different treatments or interventions. The purpose of A/B testing is to measure the causal effect of the treatments on the outcomes of interest, such as pain reduction in this case. A/B testing can help determine whether the new medicine is more effective than the existing drug by comparing the average pain scores of the two groups of participants after the treatment.

asked 18/09/2024
Roberto Garavaglia
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