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Question 26 - CBDA discussion

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A job satisfaction study is being considered. Half of the employees of the company will be interviewed by senior managers and the other half of the employees will be interviewed by an external market research company, using the same set of questions. Which of the following might be a concern for using this approach to collect study data?

A.
Reliability
Answers
A.
Reliability
B.
Validity
Answers
B.
Validity
C.
Timeliness
Answers
C.
Timeliness
D.
Precision
Answers
D.
Precision
Suggested answer: A

Explanation:

Explanation: Reliability is the degree to which a data collection method produces consistent results under the same conditions1. In this case, the reliability of the study data might be compromised by the different interviewers (senior managers vs. external market research company), who might have different biases, expectations, or rapport with the employees. This could affect how the employees respond to the same set of questions, and thus introduce variability in the dat a.Validity, timeliness, and precision are not directly affected by the choice of interviewers, as they depend more on the quality, relevance, and accuracy of the questions and the data analysis.

Reference:1: Guide to Business Data Analytics, IIBA, 2020, p. 26.

asked 18/09/2024
Elizaveta Kutuzova
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