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Question 35 - CBDA discussion

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An analyst at a bank is trying to identify research questions for an analytical study on top customer issues across branches. During an interview with a branch manager, the analyst asks the manager what their top customer concerns are relating to this branch?

After the manager's reply, the analyst asks a follow up question on how their top customer concerns compare against the top customer concerns across all branches? Was the analyst's follow-up question valid?

A.
No, there is no value comparing the results of a single branch with results across all branches
Answers
A.
No, there is no value comparing the results of a single branch with results across all branches
B.
Yes, it builds on the previous question and allows the analyst to identify branch-specific concerns
Answers
B.
Yes, it builds on the previous question and allows the analyst to identify branch-specific concerns
C.
No, the question is not valid in this particular scenario
Answers
C.
No, the question is not valid in this particular scenario
D.
Yes, only for the purpose of ensuring that the manager is aware of the company-wide reports
Answers
D.
Yes, only for the purpose of ensuring that the manager is aware of the company-wide reports
Suggested answer: B

Explanation:

The analyst's follow-up question is valid because it helps to refine the scope and context of the research questions for the analytical study. By comparing the top customer concerns across branches, the analyst can identify the common and unique issues that affect customer satisfaction and loyalty. This can also help to prioritize the most critical or urgent problems that need to be addressed by the bank12.

Reference: 1: Guide to Business Data Analytics, IIBA, 2020, p. 212: Business Analysis for Practitioners: A Practice Guide, PMI, 2015, p. 43.

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asked 18/09/2024
Allam Sunandhareddy
34 questions
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