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Question 58 - CBDA discussion
A professional association is funded by membership fees. The membership renewal occurs every 5 years. Although, they have a strong subscription rate each year, their renewal rate is low. They are working with an external firm specializing in Business Analytics to identify the groups of customers that have a high likelihood of cancelling their subscription after their first 5-year term ends. This type of study is called:
A.
Untrained learning
B.
Supervised learning
C.
Trained learning
D.
Unsupervised learning
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