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Question 101 - CBDA discussion

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Results of the data analysis have been analyzed and the team was confident with the results but also quite surprised the outcome was not what was expected. In pondering the value of what can be gleaned from the data, the team has no feasible solution to put forth to address the business need. A logical next step would be to:

A.
Repeat the business analytics cycle with the formation of a new research question
Answers
A.
Repeat the business analytics cycle with the formation of a new research question
B.
Provide the results to a 2nd analytics team to see if similar conclusions are drawn
Answers
B.
Provide the results to a 2nd analytics team to see if similar conclusions are drawn
C.
Analyze the data again, to determine if any insights were overlooked
Answers
C.
Analyze the data again, to determine if any insights were overlooked
D.
Check the quality of the data that was used for the analysis
Answers
D.
Check the quality of the data that was used for the analysis
Suggested answer: A

Explanation:

According to the Guide to Business Data Analytics, the business analytics cycle is an iterative process that consists of four phases: identify the research questions, source data, analyze data, and interpret and report results. The cycle can be repeated as many times as needed until the business problem or opportunity is addressed or resolved. In this situation, the team was confident with the results but also surprised that the outcome was not what was expected. This means that the initial research question may not have been relevant, specific, or testable enough to provide a feasible solution for the business need. Therefore, a logical next step would be to repeat the business analytics cycle with the formation of a new research question that is more aligned with the business goal, scope, and context.

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asked 18/09/2024
Alfred Macaraeg
31 questions
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