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Question 103 - CBDA discussion
From a prior analytics study, a telecommunications company has concluded that due to the maturity of the market the cost of obtaining new customers is on the rise. As a result, the company wants to increase their efforts on retaining customers. One of the key performance indicators that will help them track their progress in this area is the rate at which customers leave/unsubscribe from their services over a given time period. Which performance indicator is this referring to?
A.
Subscription rate
B.
Acquisition rate
C.
Churn rate
D.
Retention rate
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