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Question 105 - CBDA discussion

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A fifty-year-old brick and mortar business is interested in determining the potential for selling their current products online. The sales director has asked the analytics team to predict future sales for their most popular product. A simple question is formed 'Would you buy this product online?' The sales director would like to survey students from local colleges and universities within a 50km radius. As a result, the team will conclude:

A.
The sample size being considered may be too large to work with
Answers
A.
The sample size being considered may be too large to work with
B.
The research question will be easily answered with currently available data
Answers
B.
The research question will be easily answered with currently available data
C.
Focusing on a 50km radius will allow the team to complete the analysis quickly
Answers
C.
Focusing on a 50km radius will allow the team to complete the analysis quickly
D.
The survey will establish a poor study population
Answers
D.
The survey will establish a poor study population
Suggested answer: D

Explanation:

Explanation: According to the Guide to Business Data Analytics, a study population is the subset of the population that meets the eligibility criteria for the research question. A study population should be representative of the population of interest and relevant to the business problem or opportunity. In this situation, the survey will establish a poor study population because the students from local colleges and universities within a 50km radius may not reflect the characteristics, preferences, and behaviours of the potential online customers for the fifty-year-old brick and mortar business. The students may have different demographics, income levels, shopping habits, and needs than the target market for the business. Therefore, the survey results may not be generalizable or applicable to the population of interest and may not provide valid and reliable insights for predicting future sales.

asked 18/09/2024
Abiola Unegbu
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