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Question 114 - CBDA discussion
An analyst supporting the Marketing department for a specialty retailer has been asked to look through past sales data to help guide product decisions. The business sponsor for this initiative would first like to know 'What is the most profitable product line?'. What type of analytics is the analyst going to perform to address this question?
A.
Predictive
B.
Diagnostic
C.
Descriptive
D.
Prescriptive
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