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Question 124 - CBDA discussion

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An analyst is tasked with helping the sales team make better use of its data to support informed business decision making. The analyst creates the following research question 'How can shipping costs be lowered in the northeast to remain competitive?'. This question:

A.
Is sufficient to begin analytics work and can be revised after analysis
Answers
A.
Is sufficient to begin analytics work and can be revised after analysis
B.
Is adequately stated and scopes the analytics initiative
Answers
B.
Is adequately stated and scopes the analytics initiative
C.
Needs to be further defined before mathematical modeling can begin
Answers
C.
Needs to be further defined before mathematical modeling can begin
D.
Needs to be more broadly focused to frame the research
Answers
D.
Needs to be more broadly focused to frame the research
Suggested answer: C

Explanation:

Explanation: According to the Guide to Business Data Analytics, a research question is a clear, concise, and specific question that guides the analytics work1.The research question should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound2. The question 'How can shipping costs be lowered in the northeast to remain competitive?' is not SMART, as it lacks some important details, such as: What is the current shipping cost and the target cost reduction? What are the criteria for measuring competitiveness? What is the time frame for achieving the cost reduction and competitiveness? What are the factors that influence the shipping cost and competitiveness? What are the assumptions and constraints of the analysis? Therefore, the question needs to be further defined before mathematical modeling can begin, as the modeling requires clear and precise inputs and outputs.The other options are not correct, as they imply that the question is either too vague or too narrow, which is not the case.

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asked 18/09/2024
Cesar Paredes
33 questions
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