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Question 128 - CBDA discussion

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A large bank has recently revamped their website, adding additional features such as financial investment opportunities, spending activity, and supporting reports. Which question will add value when evaluating how the website is being used?

A.
What is the customer satisfaction rating across the branches?
Answers
A.
What is the customer satisfaction rating across the branches?
B.
What are the top keywords used in searches made within the website?
Answers
B.
What are the top keywords used in searches made within the website?
C.
What is the customer retention rate since the website launch?
Answers
C.
What is the customer retention rate since the website launch?
D.
How many articles were published since the website launch?
Answers
D.
How many articles were published since the website launch?
Suggested answer: C

Explanation:

Explanation: Customer retention rate is a measure of how many customers continue to use a product or service over a given period of time. It is an important indicator of customer loyalty, satisfaction, and value. Customer retention rate can help the bank evaluate how the website is being used by comparing the number of customers who visited the website before and after the launch of the new features. A high customer retention rate would suggest that the new features are attractive, useful, and engaging for the customers, while a low customer retention rate would indicate that the new features are not meeting the customers' needs or expectations. Customer retention rate can also help the bank identify the segments of customers who are more or less likely to use the website, and tailor their marketing and communication strategies accordingly.Reference: Certification in Business Data Analytics (IIBA - CBDA), IIBA, accessed on January 20, 2024. Business Data Analytics Certification - CBDA Competencies | IIBA, IIBA, accessed on January 20, 2024. Guide to Business Data Analytics, IIBA, 2020, p. 23-24. What is Customer Retention Rate? | HubSpot, HubSpot, accessed on January 20, 2024.

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asked 18/09/2024
Tanya Resto
40 questions
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