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Question 131 - CBDA discussion

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A marketing department has established an analytics team. The analytics practice is stand-alone and analysts have limited insights into corporate strategy. Which is an expected result for analytics practices operating at the business unit level?

A.
Analytics work will be driven by the organization's business plan
Answers
A.
Analytics work will be driven by the organization's business plan
B.
Insights derived from data analysis will be used to guide strategic decisions
Answers
B.
Insights derived from data analysis will be used to guide strategic decisions
C.
The analytics team may conduct analysis that is of minimal value to the organization
Answers
C.
The analytics team may conduct analysis that is of minimal value to the organization
D.
The organization will use analytics as a means to obtain a competitive advantage
Answers
D.
The organization will use analytics as a means to obtain a competitive advantage
Suggested answer: C

Explanation:

Explanation: According to the IIBA Guide to Business Data Analytics, analytics practices operating at the business unit level are characterized by a lack of alignment with the organization's strategic objectives, a limited scope of analysis, and a siloed approach to data and insights1. This can result in analytics work that is not relevant, timely, or impactful for the organization as a whole, and that may not address the most critical business problems or opportunities.Therefore, the analytics team may conduct analysis that is of minimal value to the organization, or even detrimental if it leads to suboptimal decisions or actions.

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asked 18/09/2024
Teboho Dintwe
26 questions
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