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Question 141 - CBDA discussion

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A small business has recently launched their website and wants to understand how the website is being used. In particular, there is interest in identifying which areas of each page receive the most attention. The analyst has decided to communicate this information by displaying the top pages overlaid with colours denoting the volume of clicks. What type of visualization technique is being used here?

A.
Surface chart
Answers
A.
Surface chart
B.
Heatmap
Answers
B.
Heatmap
C.
Treemap
Answers
C.
Treemap
D.
Scatter chart
Answers
D.
Scatter chart
Suggested answer: B

Explanation:

According to the Guide to Business Data Analytics, a heatmap is a type of visualization technique that uses colours to represent the values of a variable across a two-dimensional space. A heatmap can help reveal patterns, trends, and outliers in the data, as well as show the relative importance or intensity of different areas. In this situation, the analyst has decided to communicate the information about the website usage by displaying the top pages overlaid with colours denoting the volume of clicks. This is a heatmap, as it uses colours to show the distribution and magnitude of clicks across the web pages.

asked 18/09/2024
Mir Ali
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