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Question 146 - CBDA discussion

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An analyst is interested in determining whether their company is charging the right prices for their products. Before creating a research question to frame their data analysis, they review a research study provided by the sales department and review several competitor websites. Which statement is true about document analysis?

A.
Documents that add the most value during document analysis are marketing studies
Answers
A.
Documents that add the most value during document analysis are marketing studies
B.
Data mining is a form of document analysis
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B.
Data mining is a form of document analysis
C.
Document analysis should be limited to proprietary sources
Answers
C.
Document analysis should be limited to proprietary sources
D.
Document analysis only involves reviewing physical documents
Answers
D.
Document analysis only involves reviewing physical documents
Suggested answer: B

Explanation:

Document analysis is a qualitative research technique that evaluates electronic and physical documents to interpret them and gain an understanding of their meaning1. It can be used to study various types of documents, such as informal, external, or contextual documents, and to explore their meanings, patterns, and themes.Data mining is a form of document analysis that involves applying statistical and computational methods to large datasets to discover hidden patterns, trends, or relationships2. Data mining can help analysts answer complex questions, generate hypotheses, or support decision making.Therefore, the correct answer is B, as data mining is a form of document analysis.

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asked 18/09/2024
Casey Donovan
40 questions
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