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Question 95 - Certified B2B Solution Architect discussion

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Northern Trail Outfitters (NTO) is in the middle of the buildout of Marketing Cloud Account Engagement and Sales Cloud. NTO has multiple business units, and each business unit has different access to lead and contactrecords. NTO wants to see how marketing data Sharing Rules are working across different business units to ensure that different business units can only see lead or contact records for their business unit.

What should a Solution Architect demo to the Marketing team to show that the different business units are connected correctly?

A.
Create a report in 626 Marketing Analytics to show the different business units and the total leads and contacts in each business unit.
Answers
A.
Create a report in 626 Marketing Analytics to show the different business units and the total leads and contacts in each business unit.
B.
Send test emails from Marketing CloudAccount Engagement to the same Iist of leads and contacts to show each lead or contact receiving emails from the various business units.
Answers
B.
Send test emails from Marketing CloudAccount Engagement to the same Iist of leads and contacts to show each lead or contact receiving emails from the various business units.
C.
It's not possible to have sandboxes with Marketing Cloud Account Engagement, and the Solution Architect will need todemo this with a Salesforce Sandbox fixed to a live Marketing Cloud Account Engagement environment.
Answers
C.
It's not possible to have sandboxes with Marketing Cloud Account Engagement, and the Solution Architect will need todemo this with a Salesforce Sandbox fixed to a live Marketing Cloud Account Engagement environment.
D.
Create a dynamic list m multiple business units with the same rules, and show the total leads and contacts m the list per business unit.
Answers
D.
Create a dynamic list m multiple business units with the same rules, and show the total leads and contacts m the list per business unit.
Suggested answer: D

Explanation:

To demonstrate that different business units can only see lead or contact records for their business unit, a Solution Architect can create a dynamic list that applies the same rules to multiple business units. The dynamic list will show the total leads and contacts in the list for each business unit, demonstrating that the data sharing rules are working correctly.

To demonstrate that Marketing Cloud Account Engagement (formerly Pardot) is correctly connected with Sales Cloud across different business units, creating dynamic lists with identical criteria in each business unit and comparing the total leads and contacts can effectively showcase proper segmentation and access control. This approach allows the Solution Architect to visually represent how marketing data and activities are appropriately partitioned and managed across the business units, ensuring that leads and contacts are only accessible by the relevant teams, in line with Salesforce's best practices for managing data in multi-business unit environments.

asked 23/09/2024
Ryan Campbell
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