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Question 111 - Certified B2B Solution Architect discussion

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Universal Containers (UC) is using Sales Cloud and Service Cloud. UC wants a solution that can tend scheduled emails on a dairy, weekly, or monthly basis to existing customers and prospects. UC also wants to track if customers haveopened the emails. There can be as little as 1,000 emails in a week or as many as 100,000 emails in a month, depending on the season.

Based on that criteria, which solution should the Solution Architect recommend to UC?

A.
Set up scheduled flows to handleemail sending and tracking.
Answers
A.
Set up scheduled flows to handleemail sending and tracking.
B.
Recommend Marketing Cloud Account Engagement.
Answers
B.
Recommend Marketing Cloud Account Engagement.
C.
Develop a custom solution using scheduled Apex to send emails.
Answers
C.
Develop a custom solution using scheduled Apex to send emails.
D.
Recommend Marketing Cloud Personalization.
Answers
D.
Recommend Marketing Cloud Personalization.
Suggested answer: B

Explanation:

For Universal Containers' requirements of sending scheduled emails and tracking opens, Marketing Cloud Account Engagement (formerly Pardot) is the recommended solution. It is specifically designed for B2B marketing automation, including email campaigns, lead nurturing, and engagement tracking. Marketing Cloud Account Engagement can handle the variable volume of emails and provides detailed analytics on email interactions, ensuring UC can effectively communicate with its audience and gain insights into campaign performance, in line with Salesforce's marketing automation best practices.

asked 23/09/2024
sujan bolla
38 questions
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