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A company actively uses CI/CO processes for their Service Cloud implementation and is adding Marketing Cloud and Marketing Cloud Connect to their architecture. Under the current setup each developer has their own developer sandbox for development. Developers merge their changes into a sandbox for QA regularly, then once every week changes are moved to staging, and from staging to production instances. Which set up should a Solution Architect propose to support this development approach considering costs and data segregation?
A retail company currently uses B2C Commerce, Service Cloud, and Marketing Cloud. The company plans to launch a winter sweepstakes campaign to attract new customers. The signup page is hosted on B2C Commerce and collects new customer details like name, phone number, and email. In order to enter the sweepstakes, the customer must sign up to receive marketing communications. In return, they will receive a coupon for 20% off their next purchase. Which option should be defined as the data source authority for the customer attributes collected from the sweepstakes page?
A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference. Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics? Choose 3 answers
An organization has a product catalog containing 500,000 unique SKUs and a total customer base of approximately 3 million customers, of which 250,000 are active in a given month. In order to better understand shopper behavior and build customer marketing journeys tailored to customer personas. the organization wants to track each product view event per customer and SKU across its commerce storefront. Which integration and data storage architecture should a Solution Architect recommend to support this goal?
When integrating B2C Commerce with Marketing Cloud, which data extension type should be used to store order and product records in Marketing Cloud?
A multi-brand company uses B2C Commerce, Service Cloud, and Marketing Cloud and wants to deliver integrated customer experiences across all three products. The company has one B2C Commerce realm serving two storefronts, a Salesforce org, and a Marketing Cloud instance with a single business unit that leverages email address as a subscriber key. None of these Salesforce Clouds are integrated. The company is also interested in integrating with Customer 360 Data Manager. Which two Marketing Cloud implementation recommendations should a Solution Architect present to the company to adjust their architecture to adhere to Salesforce multi-cloud integration best practices? Choose 2 answers
At Universal Containers, each admin and developer use a separate developer pro sandbox. Configuration and code are then migrated to a partial data sandbox for combination and initial testing. Once approved the configuration and code are then migrated to a full copy sandbox for final load and regression testing before going to production. when should the full copy sandbox be refreshed?
A company has a multi-cloud implementation that involves an Experience Cloud portal, Service Cloud for case management, and Marketing Cloud for customer interaction. The company wants all changes in Salesforce data---including creation, updates, deletion, and undeletion of a record---to be synchronized to its custom-built retail loyalty application in near-real time without significantly impacting the overall system performance. Which option is the most appropriate integration mechanism for this scenario?
A nonprofit organization uses Experience Cloud for members who would like to set up recurring donations. They integrate with an external payment gateway and want to make sure to offer the utmost security for their members. They also use Pardot for personalized communications, to ensure members have access to the most meaningful content and messages related to their donation history. Which three options can a Solution Architect recommend to increase security for their existing users? Choose 3 answers
A company uses B2C Commerce, Marketing Cloud, and Service Cloud and requires that customers create an account before making their first purchase. Which system creates the customer ID and which system creates an additional ID to use as the customer primary record?

Question 7 - Certified B2C Solution Architect discussion

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A company Is implementing B2C Commerce, Service Cloud, and Marketing Cloud. The company Is based in Europe and needs to be compliant with GDPR.

Which two design implementations should a Solution Architect use to ensure GDPR compliance?

Choose 2 answers

A.
Use email addresses, SMS, or other channel addresses as the contact key {subscriber key) in Marketing Cloud
Answers
A.
Use email addresses, SMS, or other channel addresses as the contact key {subscriber key) in Marketing Cloud
B.
Use a Salesforce record ID as a single unique identifier to apply across channels and clouds
Answers
B.
Use a Salesforce record ID as a single unique identifier to apply across channels and clouds
C.
Set tracking site preference for each storefront
Answers
C.
Set tracking site preference for each storefront
D.
Set field-level encryption across B2C Commerce, Marketing Cloud, and Service Cloud
Answers
D.
Set field-level encryption across B2C Commerce, Marketing Cloud, and Service Cloud
Suggested answer: B, D

Explanation:

B) Using a Salesforce record ID as a single unique identifier to apply across channels and clouds can help ensure GDPR compliance by enabling data portability, deletion, and anonymization across systems. This can also reduce data duplication and improve data quality. D. Setting field-level encryption across B2C Commerce, Marketing Cloud, and Service Cloud can help ensure GDPR compliance by protecting sensitive data from unauthorized access or disclosure. This can also help meet the requirements of data minimization and pseudonymization.

Reference:

https://trailhead.salesforce.com/en/content/learn/modules/gdpr_basics/gdpr_basics_principles

https://help.salesforce.com/s/articleView?id=sf.mc_co_contact_key.htm&type=5

https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_security.htm&type=5

https://help.salesforce.com/s/articleView?id=sf.field_level_encryption.htm&type=5

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asked 23/09/2024
lawrence Ajibolade
49 questions
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