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Question 151 - Certified B2C Solution Architect discussion

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A retail company currently uses B2C Commerce, Service Cloud, and Marketing Cloud. The company plans to launch a winter sweepstakes campaign to attract new customers. The signup page is hosted on B2C Commerce and collects new customer details like name, phone number, and email. In order to enter the sweepstakes, the customer must sign up to receive marketing communications. In return, they will receive a coupon for 20% off their next purchase.

Which option should be defined as the data source authority for the customer attributes collected from the sweepstakes page?

A.
Experience Cloud
Answers
A.
Experience Cloud
B.
Service Cloud
Answers
B.
Service Cloud
C.
Marketing Cloud
Answers
C.
Marketing Cloud
D.
B2C Commerce
Answers
D.
B2C Commerce
Suggested answer: D

Explanation:

B2C Commerce should be defined as the data source authority for the customer attributes collected from the sweepstakes page, as it is the system that captures the customer data directly from the web form and validates the customer consent and compliance preferences. The other systems can consume or sync the customer data from B2C Commerce, but they should not overwrite or modify the data without the customer's consent.

asked 23/09/2024
Rudy Alexander Gonzalez
44 questions
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