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A company actively uses CI/CO processes for their Service Cloud implementation and is adding Marketing Cloud and Marketing Cloud Connect to their architecture. Under the current setup each developer has their own developer sandbox for development. Developers merge their changes into a sandbox for QA regularly, then once every week changes are moved to staging, and from staging to production instances. Which set up should a Solution Architect propose to support this development approach considering costs and data segregation?
A retail company currently uses B2C Commerce, Service Cloud, and Marketing Cloud. The company plans to launch a winter sweepstakes campaign to attract new customers. The signup page is hosted on B2C Commerce and collects new customer details like name, phone number, and email. In order to enter the sweepstakes, the customer must sign up to receive marketing communications. In return, they will receive a coupon for 20% off their next purchase. Which option should be defined as the data source authority for the customer attributes collected from the sweepstakes page?
A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference. Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics? Choose 3 answers
When integrating B2C Commerce with Marketing Cloud, which data extension type should be used to store order and product records in Marketing Cloud?
An organization has a product catalog containing 500,000 unique SKUs and a total customer base of approximately 3 million customers, of which 250,000 are active in a given month. In order to better understand shopper behavior and build customer marketing journeys tailored to customer personas. the organization wants to track each product view event per customer and SKU across its commerce storefront. Which integration and data storage architecture should a Solution Architect recommend to support this goal?
A company has a multi-cloud implementation that involves an Experience Cloud portal, Service Cloud for case management, and Marketing Cloud for customer interaction. The company wants all changes in Salesforce data---including creation, updates, deletion, and undeletion of a record---to be synchronized to its custom-built retail loyalty application in near-real time without significantly impacting the overall system performance. Which option is the most appropriate integration mechanism for this scenario?
A multi-brand company uses B2C Commerce, Service Cloud, and Marketing Cloud and wants to deliver integrated customer experiences across all three products. The company has one B2C Commerce realm serving two storefronts, a Salesforce org, and a Marketing Cloud instance with a single business unit that leverages email address as a subscriber key. None of these Salesforce Clouds are integrated. The company is also interested in integrating with Customer 360 Data Manager. Which two Marketing Cloud implementation recommendations should a Solution Architect present to the company to adjust their architecture to adhere to Salesforce multi-cloud integration best practices? Choose 2 answers
A company uses B2C Commerce, Marketing Cloud, and Service Cloud and requires that customers create an account before making their first purchase. Which system creates the customer ID and which system creates an additional ID to use as the customer primary record?
At Universal Containers, each admin and developer use a separate developer pro sandbox. Configuration and code are then migrated to a partial data sandbox for combination and initial testing. Once approved the configuration and code are then migrated to a full copy sandbox for final load and regression testing before going to production. when should the full copy sandbox be refreshed?
A nonprofit organization uses Experience Cloud for members who would like to set up recurring donations. They integrate with an external payment gateway and want to make sure to offer the utmost security for their members. They also use Pardot for personalized communications, to ensure members have access to the most meaningful content and messages related to their donation history. Which three options can a Solution Architect recommend to increase security for their existing users? Choose 3 answers

Question 127 - Certified B2C Solution Architect discussion

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A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.

Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?

Choose 3 answers

A.
Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer
Answers
A.
Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer
B.
Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently
Answers
B.
Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently
C.
Implement a mobile app so that customers can more easily purchase products to drive higher sales
Answers
C.
Implement a mobile app so that customers can more easily purchase products to drive higher sales
D.
Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns
Answers
D.
Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns
E.
Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization
Answers
E.
Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization
Suggested answer: A, D, E

Explanation:

These answers are correct because they are actions that a Solution Architect should take to help meet the need for improving lead generation metrics. Implementing Audience Studio and integrating it with Marketing Cloud can help bridge the divide between the known and the unknown customer by capturing and activating data from multiple sources and channels. Using analytics tools such as Datorama can help improve accountability on campaign spend for digital advertising and marketing campaigns by providing insights into performance, ROI, and optimization. Running a proof-of-concept of Customer 360 Data Manager can help build unified customer identities by ingesting and matching data from different systems and creating a single source of truth for customer data.

Reference: https://help.salesforce.com/s/articleView?id=sf.mc_dmp_dmp.htm&language=en_US&type=5 https://www.salesforce.com/products/marketing-cloud/best-practices/datorama-marketing-intelligence/ https://www.salesforce.com/blog/customer-360-data-personalization/

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asked 23/09/2024
Ammar Khan
24 questions
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