Universal Containers (UC) is working on an initial release of Service Cloud and B2C Commerce. The UC management team is excited about the new features and wants to go to market with the new solution as soon as possible even though the requirements are not completely mapped out.A Solution Architect is asked to evaluate when UC can go live with a new B2C Commerce site, automated chatbots, Einstein case classification, Service Cloud Voice, and analytics.How should a Solution Architect respond to the management team's request to help formulate a roadmap for these new capabilities?

Facilitate a workshop with the management team, applying the relationship design process to create a roadmap aligned to business objectives.

Facilitate a workshop with the development team and create a list of prioritized user stories that can then be used to create a detailed roadmap.

Ask to follow the management team for a week to gain a better understanding of how they work and what information they need to formulate their roadmap.

Ask each member of the management team about their top three concerns, and use it to formulate the roadmap.

A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?Choose 2 answers

Use SMS as a channel due to its significantly higher engagement rate as compared to email

Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder

Use SMS as a channel due to its significantly higher engagement rate as compared to email

Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns

Use CRM Analytics to analyze customer engagement history over the last 24 months

Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder

Key business stakeholders have asked for a new business requirement that requires a multi-cloud solution design using self-service commerce, a service agent console, and marketing communication. A Solution Architect was brought in to lead the end-to-end solution design and delivery.Which two actions should the Solution Architect take to accurately capture these requirements'Choose 2 answers

Include functional and technical experts across discovery workshops to ensure requirements and priorities are captured.

Draft a requirements and process document. Invite key business and technical/design team stakeholders to review and approve.

Set up DevOps processes and environments in preparation for the discovery workshops.

Design the solution and hand it off to the delivery team to start to build and test it.

Include functional and technical experts across discovery workshops to ensure requirements and priorities are captured.

Draft a requirements and process document. Invite key business and technical/design team stakeholders to review and approve.

Universal Containers is about to expand from their existing product efforts around watches into creating smart watches. These watches are intended to integrate with the users smart phone but also gather and collect health data from the watch and the phone. Universal Containers has never had to manage or work with health related data and are concerned about how to go further while still keeping their users trust.What is a next step a Solution Architect should suggest to provide UC the kind of understanding they are looking for'?Choose 1 answers

Run a Consequence Scanning Workshop to understand the impact of the work

Run a Journey Mapping Workshop to understand the users' interactions with the system

Does the team need front-end development capabilities?

Run a Consequence Scanning Workshop to understand the impact of the work

Run a Requirements Gathering Workshop to start creating the build requirements

Speak with a Legal Expert in regards to HIPPA and PHI Data

A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference.Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics?Choose 3 answers

Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer

Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns

Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization

Implement Audience Studio and integrate it with Marketing Cloud to bridge the divide between the known and the unknown customer

Implement Lead Queues in Sales Cloud to ensure that the Telesales teams are calling customers more efficiently

Implement a mobile app so that customers can more easily purchase products to drive higher sales

Use analytics tools such as Datorama to help improve accountability on campaign spend for digital advertising and marketing campaigns

Run a proof-of-concept of Customer 360 Data Manager to build unified customer identities, improving the ability to provide relevant personalization

A company uses a Salesforce solution to sell one-off products and subscription-based products to its customers. However, the company wants to let customers save their payment details when buying products online using credit cards, in order to facilitate a one-click ordering mechanism as well as an automatic payment for subscription-based item renewals.What should a Solution Architect recommend to store payment information while still maintaining security and compliance?

Store a tokenized value for the payment card.

Store Base64 encoded payment card details.

Hash and store the payment card details.

Store raw payment card details on the customer's profile.

Store a tokenized value for the payment card.

At Universal Containers, each admin and developer use a separate developer pro sandbox. Configuration and code are then migrated to a partial data sandbox for combination and initial testing. Once approved the configuration and code are then migrated to a full copy sandbox for final load and regression testing before going to production.when should the full copy sandbox be refreshed?

After each major release to production.

After each push from the partial data sandbox.

After user acceptance testing is complete.

After each major release to production.

After a new user is added to production.

A retail company that sell fitness products Is implementing Service Cloud, B2C Commerce, and Marketing Cloud, In order to provide their customers with personalized recommendations, they are capturing and storing certain PII and health information. In order to adhers to compliance and regulations, they need to ensure shared data is encrypted across all platforms.What features should a Solution Architect recommend to accomplish this?

Use Shield platform Encryption to encrypt data in Service Cloud, Enable Encrypted Data Sanding (EDS) in Marketing Cloud, and use B2C Commerce's crypto API.

Platform Encryption to encrypt data in Service Cloud, Marketing Cloud, and B2C Commerce.

Use Shield platform Encryption to encrypt data in Service Cloud and B2 Commerce. Data in Marketing Cloud is encrypted by default.

Use Shield Platform Encryption to encrypt data in Service Cloud, enable encryption at rest in Marketing Cloud, and enable encryption at rest in B2C Commerce.

Northern Trail Outfitters (NTO) has been using B2C Commerce and Service cloud for the past year and wants to take the next step in its customer experience by implementing Marketing Cloud. NTO is focusing on email for the foreseeable future and wants all transactional messages---such as password reset and order confirmations---to go through Marketing Cloud rather than B2C Commerce.Which three actions should a Solution Architect recommend to enable this functionality?Choose 3 answers

Configure API integration credentials in Marketing Cloud to enable B2C Commerce to call Marketing Cloud.

Implement a server-side API callout in B2C Commerce for each of the required emails.

Configure a Transactional Messaging API in Marketing Cloud and use a transactional send classification for each of the required emails.

Configure an API event in Process Builder along with an Email Activity with a transactional send classification.

Configure API integration credentials in Marketing Cloud to enable B2C Commerce to call Marketing Cloud.

Implement a server-side API callout in B2C Commerce for each of the required emails.

Implement a client-side API callout in B2C Commerce for each of the required emails.

Configure a Transactional Messaging API in Marketing Cloud and use a transactional send classification for each of the required emails.

A luxury retailer Is about to implement B2C Commerce and Marketing Cloud for their online presence. They are well known for their privacy when it comes to their customers' purchases within their stores and would like that to reflect in their online presence as well.Given that requirement and the requirement to adhere to global data privacy acts, what are two out-of-the-box features the retailer should enable across these clouds when it comes to their customers' privacy?Choose 2 answers

Enable terms and conditions functionality within Marketing Cloud to have customers opt-In.

Use profile and preference center functionality for Marketing Cloud Email Studio to capture consent and opt-in confirmation.

Enable terms and conditions functionality within Marketing Cloud to have customers opt-In.

Determine the stopper's tracking preference using the B2C Commerce Shop API.

Use profile and preference center functionality for Marketing Cloud Email Studio to capture consent and opt-in confirmation.

Create cookies initially, then delete once the customer asks to deny.

A company uses Salesforce to store accounts and contacts. All users have switched to the Lightning Experience user interface. The Account Hierarchy feature is used extensively to relate companies to their subsidiaries. A Solution Architect finds that the data migration process is creating duplicate contacts with different primary accounts.Which two options can the Solution Architect use to ensure that there is only a single contact for a particular person across all the subsidiaries of a company?

Enable Contact to Multiple Accounts

Which two considerations should the Solution Architect keep in mind while designing the solution for OOBO?Choose 2 answers

Every REST call between B2C Commerce and Service Cloud counts towards API governor limits.

The OOBO shopping experience requires that Salesforce service agent users authenticate against the B2C Commerce environment before creating the shopping session.

Every REST call between B2C Commerce and Service Cloud counts towards API governor limits.

The OOBO shopping experience requires that Salesforce service agent users authenticate against the B2C Commerce environment before creating the shopping session.

Middleware, like Mulesoft, must be used to ensure the security and uptime of the integration between B2C Commerce and Service Cloud.

The Service Agent cannot order on behalf of the customer if the customer is offline.

An organization is considering using the Lead object in Sales Cloud to track customers who have signed up for their newsletter. The goal is to add these customers to a Marketing Cloud nurture campaign. Once they make a purchase, the suggested design is to convert the Lead to a Contact record and associate the resulting Contact with a Marketing Cloud Subscriber.What recommendation should a Solution Architect make to avoid implementation challenges?

Ensure that the Marketing Cloud Contact associated with the Lead is updated to reference the Contact after conversion.

Avoid using the Lead object by creating Contacts with different Record Types for prospects.

Delete the Marketing Cloud Contact associated with the Lead object after conversion.

Add prospects who have not created an account or made a purchase to Marketing Cloud directly without creating a Lead.

A financial company uses an external system for pricing and quotation.What is the recommended approach to use the pricing and discount rules in the external system within Salesforce during the loan application process?

Use the Apex callout to retrieve the latest information from the external system during the loan application process.

Rebuild the logic used in the external system using Apex.

Use the API callout component in Process Builder to retrieve the latest information from the external system during the loan application process.

Use an external object to store pricing and discount information.

Use the Apex callout to retrieve the latest information from the external system during the loan application process.

Universal Containers has an existing loyalty program that rewards its customers for purchases and frequent shopping with points that can be redeemed in store or online. They want to transform their existing loyalty program by investing in tools like Marketing Cloud, Salesforce Loyally Management and COP- They want to start segmenting their most loyal customers based or their online engagement and purchase history.Which three actions should a Solution Architect recommend they consider taking with the tools they are investing In?Choose 3 answers

Curate tiered experiences in Marketing Cloud

Curate tiered experiences in Loyalty Management

Create Journeys by tiers in Marketing Cloud

Curate tiered experiences in Marketing Cloud

Segment Individuals within CDP C.Q Segment Journeys within CDP

Curate tiered experiences in Loyalty Management

Create Journeys by tiers in Marketing Cloud

An organization has a product catalog containing 500,000 unique SKUs and a total customer base of approximately 3 million customers, of which 250,000 are active in a given month. In order to better understand shopper behavior and build customer marketing journeys tailored to customer personas. the organization wants to track each product view event per customer and SKU across its commerce storefront.Which integration and data storage architecture should a Solution Architect recommend to support this goal?

Leverage collect.js on the B2C Commerce storefront to track product page views which can be segmented in journeys using decision splits.

Store as B2C Commerce custom objects and, using jobs, transfer the data to Marketing Cloud on an hourly basis.

Store in a Marketing Cloud Data Extension, and use the Marketing Cloud APIs to update from B2C Commerce when a product is viewed on the storefront.

Leverage collect.js on the B2C Commerce storefront to track product page views which can be segmented in journeys using decision splits.

Store as records in Salesforce Platform custom objects, and use the Salesforce APIs to update from B2C Commerce and Marketing Cloud when a product is viewed on the storefront.

Northern Trail Outfitters (NTO) wants incoming support cases to automatically be routed to the correct team based on customer purchases.Which option should a Solution Architect configure to accomplish this7

Auto Response rules and Support Processes

Auto-launched Flow with a Record Trigger

Universal Containers (UC) Is utilizing B2C Commerce today and is considering utilizing CDP as a means of unifying all of their systems and recognize their existing customers as individuals across systems. They are about to install the Commerce Cloud CDP Connector and would like to understand how the unified profile process will work.What configurations should a Solution Architect create to correctly identify unified profiles as individuals between CDP and B2C Commerce?

Create Individuals within CDP and create customer groups within B2C Commerce with the correct segments

Create Data Segments within CDP and create customer groups within B2C Commerce with the CDP Data Segments

Create Customer Groups within B2C Commerce and create data segments within CDP with CDP Data Segments

Create Individuals within CDP and create customer groups within B2C Commerce with the correct segments

Create Data Segments within CDP and create customers within B2C Commerce with the CDP Data Segments

universal Containers (DC) is seeing an increased volume of customers browsing for higher-value items across multiple brands and longer cons/deration times before customers place orders based on what is in their shopping carts.What are two tactics that a Solution Architect could recommend to understand how to optimize the checkout process'Choose 2 answers

Work with stakeholders to create a customer Journey map that improves conversions

Run reports on the value of cart Items and time since the last activity

Create an Abandoned Cart journey by brand across all carts

Work with stakeholders to create a customer Journey map that improves conversions

Enable customer service to update and complete a cart transaction on behalf of the customer

Run reports on the value of cart Items and time since the last activity

Universal Containers is currently using B2C Commerce and Service Cloud for its commerce and service needs. A new CMO has recently Joined and has asked why there is such a strong disconnect between all their marketing systems and their commerce tool. They do not want to force a new marketing too* on all the business units but they do want all of them integrated, with commerce underlying all.Which recommendation can a Solution Architect make that will work with their existing technology investments'

Recommend CDP to integrate with their existing marketing tools and create individual profiles into commerce with the Commerce COP Connector

Recommend CDP to replace their existing marketing tools and maintain a single view into commerce with the Commerce CDP Connector

Recommend CRM Analytics to integrate with their existing marketing data sources and create a single view of the customer with the B2C Commerce Connector

Recommend CDP to integrate with their existing marketing tools and create individual profiles into commerce with the Commerce COP Connector

Recommend Marketing Cloud to integrate with their existing marketing tools and provide a single view into commerce with the B2C Commerce APIs

Given that a company wants the purchase data from B2C Commerce In Sales Cloud, what standard objects from Sales Cloud should a Solution Architect map to B2C Commerce objects?

Individual, Opportunity, Purchase

Acme Ltd wants to Integrate B2C Commerce, Service Cloud, and Marketing Cloud. A Solution Architect was tasked with optimizing the integration by understand and which cloud is the ideal system of record for each piece of data.Which two considerations will lead to an optimal design around systems of record?Choose 2 answers

Lifetime engagement tracking and history, other data for personalization or segmentation should be mastered in Marketing Cloud

Store primary attributes (name, address, birthday, phone, and email) about the customer in Service Cloud

Lifetime engagement tracking and history, other data for personalization or segmentation should be mastered in Marketing Cloud

Heroku should be used to master ecommerce transactions, including order records, customer product affinity, and promotion eligibility

User consent information. Customer Journey flow. Counsel and compliance preferences should be mastered in B2C Commerce

Store primary attributes (name, address, birthday, phone, and email) about the customer in Service Cloud

A university has several branded schools scattered across different colleges. Each of which has its own finances, business processes, and strategies for engaging students. They would like to introduce a university-wide communications strategy that allows their recruitment team to market to potential students globally while allowing each department to recruit existing students for its own programs. They are looking for art environment strategy across their potential purchases of Salesforce and Marketing Cloud.What should a Solution Architect recommend to meet their needs?

Marketing Cloud with multiple business units connected to multiple existing Salesforce orgs with Marketing cloud Connect

Marketing Cloud and Marketing cloud Connect across multiple connected Salesforce orgs

Marketing Cloud with multiple business units connected to multiple existing Salesforce orgs with Marketing cloud Connect

Marketing Cloud with multiple business units and a single, consolidated Salesforce org spanning all departments

Marketing Cloud and a single, consolidated Salesforce org spanning all departments

A financial services firm with many high net-worth individuals Is about to implement Service Cloud, Marketing Cloud, and Salesforce Platform. Given the nature of the individuals, they are often required to adhere to financial regulations and civil procedures in regards to their data. This often requires restricting their data processing.Given that requirement, what are three considerations the financial services firm should be aware of when limiting data processing across these clouds?Choose 3 answers

Removing a data processing restricted contact within Marketing Cloud requires removing the restriction first before removing the contact

Export relevant customer data on Salesforce Platform so it is retained first before deleting or providing any data.

Restricting data within Marketing Cloud requires contacting a Marketing Cloud account representative.

Removing a data processing restricted contact within Marketing Cloud requires removing the restriction first before removing the contact

Consider deleting all of the customer data in order to adhere to the requirements.

Restricting data within Service Cloud requires contacting a Service Cloud account representative.

Export relevant customer data on Salesforce Platform so it is retained first before deleting or providing any data.

Restricting data within Marketing Cloud requires contacting a Marketing Cloud account representative.

Universal Containers currently has B2C Commerce and Marketing cloud for their commerce and marketing needs. They are concerned with the amount of abandoned carts they currently have with many of their customers and have requested to implement an abandoned cart solution.What should a Solution Architect do first to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud?

Enable Collect Tracking within Marketing Cloud Personalization Builder

Install Customer Tracking within Commerce Cloud Cartridge

Enable Collect Tracking within Marketing Cloud Email Studio

Create Cart Abandonment Emails within Marketing Cloud Email Studio

Northern Trail Outfitters Is migrating away from legacy system and is currently implementing Service Cloud, Marketing Cloud, and B2C Commerce to support their growing business needs. The business has asked a Solution Architect to propose a cross-cloud data mapping design that makes use of the strengths of each platform.Which two recommendations should a Solution Architect include to the design?Choose 2 answers

Document the data type and size constraints in each system to ensure entities are mapped correctly.

Hap B2C Commerce profile to Salesforce Platform Contact and to Marketing Cloud Contact.

Document the data type and size constraints in each system to ensure entities are mapped correctly.

Use an integration tool so there is no need to consider data mapping as part of the design.

Hap B2C Commerce profile to Salesforce Platform Contact and to Marketing Cloud Contact.

Ensure that the legacy systems data model is mapped and implemented as-ls without any modifications to minimize data migration complexity.

Universal Containers (UC) Is planning a campaign for its newly-launched product categories. They have already run similar campaigns in the past and want to cross-sell this new product to their existing customers. To achieve this, they are creating customer group segments using its e-commerce strategies while adhering to the current customer's compliance preferences for previous campaigns.Which two products should a Solution Architect include in the architecture to meet UC's needs?

Marketing Cloud and B2C Commerce

Marketing Cloud and Service Cloud

Marketing Cloud and Sales Cloud

Salesforce Certified B2C Solution Architect Practice Test 4

A company wants to implement B2C Commerce and Service Cloud, and then connect the systems with its existing instance of Marketing Cloud.

Which two tactics should a Solution Architect recommend to model a customer across all three systems'

Choose 2 answers

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Salesforce Certified B2C Solution Architect Practice Test 4

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Salesforce Certified B2C Solution Architect Practice Tests

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