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Question 139 - Certified B2C Solution Architect discussion

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An organization has a product catalog containing 500,000 unique SKUs and a total customer base of approximately 3 million customers, of which 250,000 are active in a given month. In order to better understand shopper behavior and build customer marketing journeys tailored to customer personas. the organization wants to track each product view event per customer and SKU across its commerce storefront.

Which integration and data storage architecture should a Solution Architect recommend to support this goal?

A.
Store as B2C Commerce custom objects and, using jobs, transfer the data to Marketing Cloud on an hourly basis.
Answers
A.
Store as B2C Commerce custom objects and, using jobs, transfer the data to Marketing Cloud on an hourly basis.
B.
Store in a Marketing Cloud Data Extension, and use the Marketing Cloud APIs to update from B2C Commerce when a product is viewed on the storefront.
Answers
B.
Store in a Marketing Cloud Data Extension, and use the Marketing Cloud APIs to update from B2C Commerce when a product is viewed on the storefront.
C.
Leverage collect.js on the B2C Commerce storefront to track product page views which can be segmented in journeys using decision splits.
Answers
C.
Leverage collect.js on the B2C Commerce storefront to track product page views which can be segmented in journeys using decision splits.
D.
Store as records in Salesforce Platform custom objects, and use the Salesforce APIs to update from B2C Commerce and Marketing Cloud when a product is viewed on the storefront.
Answers
D.
Store as records in Salesforce Platform custom objects, and use the Salesforce APIs to update from B2C Commerce and Marketing Cloud when a product is viewed on the storefront.
Suggested answer: C

Explanation:

Leveraging collect.js on the B2C Commerce storefront allows the organization to track product page views and other web analytics data using Marketing Cloud's Einstein Web Recommendations feature. This data can be used to segment customers in journeys using decision splits based on their product interests and behaviors.

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asked 23/09/2024
Frank Nwabueze
34 questions
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